Broadcasting (July - Dec 1938)

NAB SEEKING DATA ON FILM PROGRAMS FOLLOWING through on its plan to study the motion picture-broadeasting situation, the NAB Sept. 13 completed draft of a questionnaire to all stations seeking detailed information on movie programs. Drafted by Paul Peter, NAB research director, the questionnaire will elicit data on both commercial and sustaining programs sponsored by motion picture organizations or exhibitors locally or nationally as well as all programs having any tie-in with motion pictures and the aggregate time devoted to them. The stations will be asked what programs they now carry which advertise the motion picture industry and whether they are spot or network, and whether these individual programs are placed by independent theaters, chains or producers. Data also will be sought on programs sponsored by other clients which feature motion picture theaters, music or gossip. In the sustaining field, complete data will be sought on the number of such programs carried, whether they are handled in cooperation with local, regional or chain theater organizations. While it is felt that it might be difficult to procure an aggregate figure on the amount of time devoted to motion picture programs in each category, stations will be asked to supply an aggregate figure for a given week. In a covering letter, NAB will explain that the data is sought in an effort to develop a broad industry policy in the handling of matters with the motion picture industry. The survey was undertaken after Ed Kirby, NAB public relations director, had written Howard Dietz, chairman of the "Movies Are Your Best Entertainment" campaign questioning its action in restricting its advertising campaign to newspapers and forsaking radio entirely. Institute Using 50 UTILITIES Engineering Institute, Chicago (instruction), on Sept. 12 started a series of five and 15minute discs, Opportunity Program, dramatizing airconditioning, three to six times weekly on WHAM WSGN WEW KGIR KOL KMO KFPY KEHE KFEL WBEN WLW CKAC KRLD WWVA WSYR. The list is to be increased to 50 stations in the near future. Agency is First United Broadcasters, Chicago. Chief Don-ha-wit DISTINCTION of being the first white man to be adopted as an honorary chief of the Oneida Indians has fallen on Hartley Mc Vicar, announcer of CFPL, London, Ont. Responding to his new name, Don-ha-wit, which means Chief Morning Star and which was given him because "his voice came over the trees as in the old days had come Don-ha-wit in the dawning when 'the people' rose to pray". Mr. McVicar now counters a "hello" with "Sha-go-lee", the traditional greeting of one Oneida to another, and gravely nods his head beneath a huge eagle feather head dress. ALICE MASLAN'S Woman of Tomorrow, sustaining program on WJZ, New York, since December, 1937, is being turned into a Monday-Friday participating program, the first time an NBC key station in New York has carried a participating program. Fr. Coughlin Placing FATHER Charles E. Coughlin, Detroit radio priest, is scheduled to return to the air Nov. 6 with his annual series of talks. The programs are to be heard Sundays, 4-5 p. m. Some difficulty in completing the station lineup has been met because of Sunday afternoon pro football commitments. While details of the program plans have not been announced, it is understood that Fr. Coughlin has some surprises in store. Included in the list of stations already signed is the Colonial group of 14 New England outlets. Aircasters Inc., Detroit, is agency for Fr. Coughlin. CANADIAN Broadcasting Corp. presents a musical panorama of "Canada's five main geographical divisions in the fifth World Concert, to be heard in this country Sunday, Oct. 23, 2:30-3 p. m. (EST), on NBC-Red, and to be relayed to 45 countries throughout the world through RCA. The concert will be presented under auspices of the International Broadcasting Union at Geneva. Campbell Soup Test CAMPBELL SOUP Co., Camden, N. J., on Sept. 26 will start 14 five-minute news periods weekly on WMAQ, Chicago, featuring Ford Pearson with UP news highlights. Additional time periods are under consideration. Ward Wheelock Co., Philadelphia, has the account. ASSOCIATED RECORDED PROGRAM SERVICE Quality Programs for Commercial and Sustaining Uses. 25 West 45th Street New York City AND THEY DO LISTEN! Typical Toronto radio audience one evening half hour. CFRB ALL U. S. STATIONS ALL OTHER CAN. STATIONS NOT IDENTIFIED A typical co-incidental survey in Toronto for one commercial program, with plenty of commercial opposition, shows CFRB listeners outnumber all others^— and outnumber all Canadian stations by more than 4,401. This is just one proof of the popularity of CFRB. For further proof ask us about our (1) mail response, ( 2 ) sales results, ( 3 ) other survey figures, (4) the length of life of our average al program. CANADIANS CAN HEAR TOA/lGhT/ That's 29% of the population of Canada — and it represents 36% of the buying power! And you can reach this market with only one station — CFRB, Toronto. Twelve years of continuous service by CFRB has made it Ontario's premier station. Years of being the only Ontario station regularly affiliated with the Columbia network have added to its popularity. Before placing your advertising in Canada's richest province, get all the facts regarding CFRB. CFRB is the key to Ontario sales! 12 YEARS OF CONTINUOUS SERVICE BUILT THIS LISTENER APPEAL CFRD TORONTO WEBC Tells Your Story In AMERICA'S SECOND PORT DULUTH & SUPERIOR And on the IRON RANGE IT'S WMFG HIBBING WHLB VIRGINIA BROADCASTING • Broadcast Advertising September 15, 1938 • Page 61