Broadcasting (July - Dec 1938)

Page scan 000729 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1938
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1938)
Leaf #:
000729
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
July 18, 2024
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And NBC Offers An Ever Greater Service to America \V 7TTH each passing year, NBC adds VY new services to make radio of greater value to the public. Our growth is measured in terms of increased achievement in bringing educational, political, and cultural features before all listeners. Both sides on every political issue find opportunity to present their views. Great plays . . . great music . . . spectacular special events programs . . . are now almost daily fare for the millions who listen regularly to the National Broadcasting Company. Consummate artists such as Arturo Toscanini lend the touch of genius to NBC Sustaining Programs. And, NBC, on its 12th Anniversary, more than ever looks to the future for wider opportunities to offer even greater service. NATIONAL BROADCASTING COMPANY The World's Greatest Broadcasting System A Service of the Radio Corporation of America BROADCASTING • Broadcast Advertising November 15, 1938 • Page 45