Broadcasting (July - Dec 1938)

Page scan 000734 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1938
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1938)
Leaf #:
000734
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
July 18, 2024
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the Suiinadi of BROADCASTING STATION ACCOUNTS sp — studio programs t — transcriptions sa — spot announcements ta — transcription announcements KNX, Hollywood United States Products Corp., San Jose, Cal. (Signet Apple Juice), 6 sp weekly, thru Long Adv. Service, San Jose. Safeway Stores, San Francisco (Lucerne canned milk), IS sa, thru J. Walter Thompson Co., San Francisco. Penick & Ford, New Tork (Vermont Maid Syrup), 3 ta weekly, thru J. Walter Thompson Co., N. Y. Washington State Apples, Wenatchee, Wash, (apples), 6 sp weekly, thru J. Walter Thompson Co., San Francisco. Nash-Kelvinator Corp., Kenosha, Wis. (Nash Division), 13 ta, thru Geyer, Cornell & Newell, Detroit. Gordon Bread Co., Los Angeles (chain bakery), 5 sp weekly, thru Mayers Co., Los Angeles. WOC, Davenport Western Grocer Co., Marshalltown. Ia. (Jack Spratt foods), 3 t weekly, thru Coolidge Adv. Agency, Des Moines. Skelly Oil Co., Kansas City, 5 t weekly, thru Blackett-Sample-Hummert, Chicago. Chrysler Corp., Detroit (Dodge), sa series, thru Ruthrauff & Ryan, Chicago. Falstaff Brewing Co., St. Louis, sa series, thru Gardner Adv. Agency, St. Lewis. Albert Miller Co., Chicago (potatoes), 6 sa weekly, thru Mitchell-Faust Adv. Co. Inc., Chicago. WOAI, San Antonio Maytag Co., Newton, Ia. (washing machines), 13 sa, thru McCannErickson, Chicago. Nash-Kelvinator Corp.. Detroit (autos), 26 ta, thru Gever, Cornell & Newell, N. Y. Akron Lamp & Mfg. Co., Akron, 2 sp, thru Guenther Bradford & Co., Chicago. Duncan Coffee Co., Houston, daily sa, thru Steele Adv. Agency, Houston. Thomas Leeming & Co., New York (Baume Bengue). 90 sa, thru Wm. Esty & Co., N. Y. KPO, San Francisco Campbell Cereal Co., Northfield, Minn. (Malt-O-Meal) , 3 t weeklv, thru H. W. Kastor & Sons Adv. Co., Chicago. Safeway Stores, San Francisco (Lucerne Milk) 10 sa weekly, thru J. Walter Thompson Co., San Francisco. Golden Gate Macaroni Co., San Francisco (macaroni), 2 sa weekly, thru Emil Reinhardt Adv., Oakland. KYA, San Francisco Dodge Clothing Stores, San Francisco (clothing store chain), 12 weekly sa, thru Allied Advertising Agencies, San Francisco. Musician's Union of San Francisco, 1 sp, direct. WQXR, New York Nash Motor Co., Kenosha, Wis., 32 t, thru Geyer, Cornell & Newell, N. Y. Railway Express Agency, New York, 26 sa, thru Caples Co., N. Y. KTHS, Hot Springs, Ark. Utilities Engineering Institute, Chicago, weekly t, thru First United Broadcasters, Chicago. Chicago Bedding Co., Chicago sp series, thru Selviair Bcstg. Co., Chicago. Chattanooga Medicine Co., Chattanooga, sa series, thru Nelson Chesman & Co., Chattanooga. E. Myers Lye Co., St. Louis (Merry War lye), ta series, thru Anfenger Adv. Agency, St. Louis. Maytag Co., Newton, Ia., 6 sa weekly, thru McCann-Eriekson, N. Y. Magnolia Petroleum Co., Dallas, sa series, thru Ratcliffe Adv. Agency, Dallas. Zerbst Pharmacal Co., St. Louis (proprietary ) , sa series, thru Barrons Adv. Agency, Kansas City. Gardner Nursery Co., Osage, Ia., t series, thru Northwest Radio Adv. Co., Seattle. WNAX, Yankton, S. D. F & F Laboratories, Chicago (cough drops), 6 sp weekly, thru BlackettSample-Hummert, Chicago. Mantle Lamp Co., Chicago, 2 t weekly, thru Presba, Fellers & Presba, Chicago. Foley & Co. Chicago (cough syrup), 6 sp weekly, thru Lauesen & Salomon, Chicago. KFI, Los Angeles Institute of Applied Science, Chicago (correspondence school), weekly sp, thru Matteson-Fogarty-.Iordan Co., Chicago. Dr. Harry Davis & Associates, Los Angeles (optometry) 2 sp weekly, thru E. A. Wesley Agency, Los Angeles. WATL, Atlanta Pacquin Laboratories Corp., New York (cosmetics), 3 sa weekly, thru Wm. Esty & Co., N. Y. B. F. Goodrich Rubber Co., Akron, weekly t, thru Ruthrauff & Ryan, N. Y. WAAB, Boston Gambarelli & Davitto, New York (Speas Apple wine), sp weekly, thru De Biasi Adv. Agency, N. Y. WOR, Newark Television Training Corp., New York, weekly t, thru Huber Hoge & Sons, N. Y. Ramsdell Co., New York (Sulphur Cream and Rita-Sav), 5 sp weekly, thru William Irving Hamilton, N. Y. Bell & Co., New York (Bell-Ans), 4 sp weekly, thru Anderson, Davis & Platte, N. Y. Gambarelli & Davitto, New York (Speas Apple wine), sp weekly, thru De Biasi Adv. Agency, N. Y. Washington State Apples, Wenatchee, Wash., 3 t weekly, thru J. Walter Thompson, San Francisco. John Morrell & Co., Ottumwa, Ia. (E-Z Cut ham), 5 weekly sp, thru Henri, Hurst & McDonald, Chicago. John Morrell & Co., Ottumwa, Ia. (Red Heart Dog Food), 5 weekly sp, thru Henri, Hurst & McDonald, Chicago. WDRC, Hartford M. J. Breitenbach Co., New York (Pepto-Mangan), 18 ta, thru Morse International, N. Y. Grove Laboratories, St. Louis (Four Way tablets), 100 ta, thru H. W. Kastor & Sons Adv. Co., Chicago. Penick & Ford, New York (Brer Rabbit molasses), 102 ta, thru J. Walter Thompson Co., N. Y. KFI, Los Angeles Ludens Inc., Reading, Pa. (cough drops), 3 sa weekly, thru J. M. Mathes, N. Y. Oneida Ltd., Oneida, N. Y. (silverware), 2 sa weekly, thru BBDO, N. Y. Flamingo Sales Co.. Hollywood (nail polish), 5 sa weekly, thru Buchanan & Co., Los Angeles. WSUN, St. Petersburg Swift & Co., Chicago (All Sweet margarine), sa series, thru J. Walter Thompson Co., Chicago. Quaker Oats Co., Chicago (Ful-O-Pep poultry feed ) , sp series, thru Benton & Bowles, Chicago. KHJ, Los Angeles Firestone Auto Supply & Service Stores, Los Angeles (auto supplies), 7 sa weekly, thru Sweeney & James, Cleveland. KFRC, San Francisco Southern California Inc., Los Angeles (booster group) 2 weekly t and 55 sa, thru BBDO, Los Angeles. Fruit Industries, Los Angeles ( fruits ) , 3 sa weekly, thru Emil Brisacher & Staff, Los Angeles. Swift & Co., Chicago (Allsweet), 5 ta weekly, thru J. Walter Thompson Co., Chicago. Chrysler Corp. (Dodge Division), Detroit (automobiles), 10 ta, thru Ruthrauff & Ryan, N. Y. Gas Appliance Society of Cal., San Francisco, 30 sa, thru Jean Scott Frickelton Adv., San Francisco. General Mills, San Francisco (flour), 5 t weekly, thru Westco Adv. Co., San Francisco. Gardner Nursery Co., Osage, Ia., 15 sp, thru Northwest Radio Adv. Co., Seattle. KPO, San Francisco Pepsodent Co., Chicago (antiseptic), 5 sp weekly, thru Lord & Thomas, Los Angeles. Wesson Oil & Snowdrift Co., San Francisco, weekly sp, thru Fitzgerald Adv. Agency, New Orleans. Union Oil Co., Los Angeles (glass cleaner), weekly sp, thru Lord & Thomas, Los Angeles. Tillamook County Creamery Assn., Tillamook, Ore. (cheese), weekly sp, thru Botsford, Constantine & Gardner, Portland. Sperry Flour Co., San Francisco (flour), weekly sp, 5 weekly sp, thru Westco Adv., San Francisco. Industrial Training Corp., Chicago ( instruction ) , weekly t, thru James R. Lunke & Associates, Chicago. Bathasweet Corp., New York (Bathasweet), 3 weekly sp, thru H. M. Kieswetter Adv. Agency, N. Y. WFAA-WBAP, Dallas-Fort Worth Allis Chalmer Mfg. Co., Milwaukee (Tractors), 2 sp weekly, thru Bert S. Gittins Adv., Milwaukee. American Cranberry Exchange, New York (Eatmor cranberries), 6 sa weekly, thru BBDO, N. Y. Beaumont Laboratories, St. Louis (4-way cold tablets), weekly t, 20 weeks, thru H. W. Kastor & Sons Adv., Chicago. Grove Laboratories, St. Louis (Bromo-Quinine), 7 sa weekly, 20 weeks, thru H. W. Kastor & Sons Adv., Chicago. Lone Star Gas System, Dallas (natural gas service), 6 sp weekly, 13 weeks, direct. WLW, Cincinnati American Cranberry Exchange, New York, 3 sp weekly, thru BBDO, N. Y. Musterole Co., Cleveland (proprietary), weekly t, thru Erwin Wasey 6 Co., N. Y. Manhattan Soap Co., New York, 2 sp weekly, thru Milton Weinberg Adv. Co., Los Angeles. Mantle Lamp Co., Chicago, 3 t weekly thru Presba, Fellers & Presba, Chicago. WHN, New York B-C Remedy Co., Durham, N. C, 21 sa weekly, 52 weeks, thru Charles W. Hoyt Co., N. Y. Railway Express Agency, New York, 26 sa weekly, 8 weeks, thru Caples Co., N. Y. Silver Pine Mfg. Co., New York, sa 13 weeks, thru Dundes & Frank, N. Y. WMT, Waterloo, Ia. Sargent & Co., Des Moines (feed), 4 sp weekly, thru Fairall & Co., Des Moines. P. F. Petersen Baking Co., Omaha, 5 sp weekly, thru Earl Allen Adv. Agency, Omaha. KGO, San Francisco Railway Express Agency, New York, 6 sa weekly, thru Caples Co., N. Y. RCA Mfg. Co., Camden, 6 sp weekly, direct. WTMJ, Milwaukee Nash-Kelvinator Corp., Detroit, 26 sa, thru Geyer, Cornell & Newell, Detroit. Page 50 • November 15, 1938 BROADCASTING • Broadcast Advertising