Broadcasting (July - Dec 1938)

Page scan 000900 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1938
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1938)
Leaf #:
000900
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
July 18, 2024
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the (iudinedd. of BROADCASTING STATION ACCOUNTS sp — studio programs t — transcriptions sa — spot announcements ta — transcription announcements WOR, Newark Remington Rand, New York (General Shaver, portable typewriters), 3 sp weekly, thru BBDO, N. T. Sachs Quality Furniture, New York, 2 sp weekly, thru Neff-Rogow, N. Y. Gordon Baking Co., Detroit (Silver Cup bread), 3 sp weekly, thru Young & Rubieam, N. Y. Hoffman Beverage Co., Newark, 6 sp weekly, thru BBDO, N. Y. Nell Vinick, New York (Drezma beauty products), 3 sp weekly, direct. National Porcelain Co., Trenton, N. J. (ash trays), 5 sp weekly, thru Chas. Dallas Reach Co., Newark. Provident Loan Society of New York, 3 sp weekly, thru McCann-Erickson, N. Y. International Vitamin Corp., New York (I. V. C. Vitamin Pearls), weekly sp, 6 sa weekly, thru Bisberne Adv. Co., Chicago. Barbasol Co., Indianapolis, 2 sp weekly, thru Brwin, Wasey & Co., N. Y. R. B. Semler, New York (Kreml hair tonic), 2 sp weekly, thru Erwin, Wasey & Co., N. Y. Loft Inc., Long Island City (candy), weekly sp, thru White-Lowell Co., N. Y. 3. T. Babbitt & Co., New York, 5 sp weekly, thru Blackett-Sample-Hummert, Chicago. KSO, KRNT, WMT, Des Moines, Waterloo Employers Mutual Casualty Co., Des Moines, 26 sp, thru Fairall Adv. Agency, Des Moines. Rolascreen Co., Pella, la., 13 sa, thru L. W. Ramsey Co., Davenport. Seidletz Paint & Varnish Co., Kansas City, 13 sa, thru Barrons Adv. Agency, Kansas City. Zerbst Pharmacal Co., St. Joseph, Mo., sa series, 26 weeks, thru Barrons Adv. Agency, Kansas City. Smith Brothers, Poughkeepsie (cough drops), 5 sa weekly, thru Brown & Tarcher, N. Y. ' Arco Tubular Skate Co., Bndicott, N. Y., 3 sp, thru Gussow-Kahn Co., N. Y. KNX, Hollywood "Washington Cooperative Egg & Poultry Assn., Seattle (Lynden Chicken' products), 3 sa weekly, thru Birchard Co., Seattle. jRemington-Rand, Buffalo (shavers, typewriters), 6 sp weekly, thru BBDO, N. Y. Firestone Tire & Rubber Co,, Akron (tires), 2 t weekly, thru Sweeney & James Co., Cleveland. •Coast Federal Savings & Loan Assn., Los Angeles (investments), 5 sp weekly, thru Elwood J. Robinson Co., Los Angeles. WTMJ, Milwaukee Calavo Growers of Cal., Los Angeles, 52 sa, thru Lord & Thomas, Los Angeles. Maytag Co., Newton, la., 13 sa, thru McCann-Erickson, Chicago. Chrysler Corp., New York (Dodge), 4 ta, thru Ruthrauff & Ryan, N. Y. Remington-Rand, New York (shaver), 13 sa, thru BBDO, N. Y. WHO, Des Moines Sam Morris, Del Rio, Tex. (Voice of Temperance), 1 sp, direct. Wander Co., Chicago (Ovaltine), 156 ta, thru Blackett-Sample-Hummert, Chicago. Mid-Continent Petroleum Corp., Tulsa, 365 sp, thru R. J. Potts & Co., Kansas City. Quaker Petroleum Co., Omaha, 12 sa, thru Beaumont & Hohman, Omaha. E. I. duPont de Nemours & Co., Wilmington, Del. (Cel-O-Glass), 13 sa, thru BBDO, N. Y. J. A. Folger Co., Kansas City (coffee). 260 t, thru Gardner Adv. Co., St. Louis. KDYL, Salt Lake City Maytag Co., Newton, la. (washing machines), sa series, thru McCannErickson, Chicago. Arco Tubular Skate Corp., Endicott, N. Y., 2 sp, thru Gussow-Kahn, N. Y. Sheaffer Pen Co., Fort Madison, la., 32 sa, thru Russell M. Seeds Co., Chicago. Peter Paul Inc., Naugatuck, Conn, (candy), 12 ta, thru Emil Brisacher & Staff, San Francisco. KHJ, Los Angeles Associated Fur Wholesalers Inc., Los Angeles (furs), 3 sp weekly, thru Nellie Walsh Adv. Service, Los Angeles. Royal Typewriter Co., New York (typewriters), 6 sa weekly, thru Buchanan & Co., N. Y. Bathasweet Corp., New York (Batha sweet), 3 sa weekly, thru H. M. Kiesewetter Adv. Agency, N. Y. WDBJ, Roanoke, Va. Miles Laboratories, Elkhart, Ind. ( Alka-Seltzer), 3 weekly t, thru Wade Adv. Agency, Chicago. Streitmann Biscuit Co., Cincinnati (crackers), 3 sp weekly, thru Harry M. Miller Inc., Cincinnati. WHN, New York General Shaver Co., New York (electric shavers), 4 sa weekly, 4 weeks, thru BBDO, N. Y. KGO, San Francisco Manhattan Soap Co., New York (Sweetheart), weekly so and sp, thru Milton Weinberg Adv. Co., Los Angeles. Electric Appliance Society of N. Cal., San Francisco, 6 sa weekly, thru Jean Scott Frickelton, San Francisco. Feltman & Curme Shoe Stores Co., Chicago, 6 sp weekly, thru McJunkin Adv. Co., Chicago. Minnesota Consolidated Canneries, Minneapolis (Butter Kernel Corn & Peas), weekly sp, thru Long Adv. Service, San Francisco. KFRU, Columbia, Mo. Charlie Cook Corp., New York, 13 t, thru H. C. Morris, N. Y. Akron Lamp & Mfg. Co., Akron, 13 so, thru Guenther-Bradford, Chicago. Faultless Starch Co., Kansas City, 52 ta, thru Ferry-Hanly Co., Kansas City. Candid Eye, Philadelphia (magazine), so series, thru Albert Kireher Co., Chicago. CKNX, Wingham, Ont. Imperial Tobacco Co., Montreal (Sweet Caporal cigarettes), 50 t, thru Whitehall Bcstg., Montreal. Bayer-Semesan Co., Wilmington, Del. (Ceresan), 40 so, thru ThompsonKoch Co., Cincinnati. Pincombe Flour Mills, Strathroy, Ont., 3 sp weekly, thru Ardiel Agency, Toronto. Chainway Stores, Toronto, weekly sp, direct. KSFO, San Francisco Hinds & Co., New York (cosmetics), 10 so weekly, thru William Esty & Co., N. Y. Lynden Chicken Products, Seattle (Lynden Chicken Soup), 3 sa weekly, thru Burchard Co., Seattle. Oxo Ltd., Montreal (Oxo Beef Cubes), 5 sa weekly, thru PlattForbes, N. Y. KJBS, San Francisco Guaranty Union Life Insurance Co., Los Angeles, so weekly, thru Allied Adv. Agencies, San Francisco. Drawn for Broadcasting by Sid Kix 'And When I Say the Ace Valet Service Can Press Your Clothes in Record Time, I Know What I'm Talking About!" WNAX, Yankton, S. D. Durkee-Atwood Co., Minneapolis (auto accessories), 13 ta, thru Graves & Associates, Minneapolis. Foley & Co., Chicago (proprietary), 3 sp weekly, thru Lauesen & Salomon, Chicago. Gardner Nursery Co., Osage, la., 6 t weekly, thru Northwest Radio Adv. Co., Seattle. Pioneer Hi-Bred Corn Co., Des Moines, 3 sp weekly, thru R. J. Potts & Co., Kansas City. Smith Brothers, Poughkeepsie, N. Y. (cough drops), 100 so, thru Brown & Tarcher, N. Y. Arco Tubular Skate Corp., Endicott, N. Y., 3 t, thru Gussow-Kahn, N. Y. F. A. Stuart Co., Marshall. Mich, (proprietary), 6 weekly sp, thru Benson & Dall, Chicago. WGN, Chicago General Shaver Corp., Bridgeport, Conn. (Remington-Rand electric shavers). 3 so weekly, thru BBDO. N. Y. Practical Diesel Training Co., Chicago, weekly so, thru Rickerd, Mulberger & Hicks, Milwaukee. Aurora Laboratories, Chicago, 6 sp weekly, thru Erwin, Wasey & Co., N. Y. Peter Fox Brewing Co.. Chicago, 3 t weekly, thru Schwimmer & Scott, Chicago. WLS, Chicago Bayer-Semesan Co., Wilmington, Del. (seed disinfectants), 6 so weekly, thru Thompson-Koch Co., Cincinnati. Cleveland Cleaner & Paste Co., Cleveland (wall paper cleaner), 6 sa weekly, thru Campbell-Sanford Adv., Cleveland. Hemphill Diesel Schools, Chicago, sp weekly, thru Critchfield & Co., Chicago. CFCO, Chatham, Ont. Tuckett Tobacco Co., Hamilton, 6 sp weekly, 6 sp weekly, thru MacLaren Adv. Agency, Toronto. Richard Glass Co., Toronto. 13 so, thru All-Canada Radio Facilities, Toronto. Radio College of Canada, Toronto, 3 sp weekly, 4 so, thru R. C. Smith Agency, Toronto. Imperial Tobacco Co., 5 * weekly, thru Whitehall Bcstg., Montreal. W. K. Buckley Ltd., Toronto, so series, thru All-Canada Radio Facilities, Toronto. St. Lawrence Starch Co., Toronto, weekly sp, thru McConnell, Eastman & Co., Toronto. KPO, San Francisco Electric Appliance Society of N. Cal., San Francisco, 6 so weekly, thru Jean Scott Frickelton Agency, San Francisco. Manhattan Soap Co., New York (Sweetheart Soap), weekly so, thru Milton Winberg, Los Angeles. Bathasweet Corp., New York (Bathasweet), 3 weekly sp, thru H. M. Kiesewetter Adv. Agency, N. Y. KMPC, Beverly Hills, Calif. Benj. Franklin Life Assurance Co., Los Angeles (insurance), 6 t weekly, thru E. Lehr Agency, Los Angeles. Firestone Tire & Rubber Co., Akron, 30 so weekly, thru Sweeney & James Co., Cleveland. Pacquin Inc., New York (hand cream), 6 so weekly, thru Wm. Esty & Co., N. Y. Star Outfitting Co., Los Angeles (wearing apparel), 130 sa thru Allied Adv. Agencies, Los Angeles. WGAR, Cleveland Chrysler Corp., Detroit (Dodge motors), 4 so weekly, thru Ruthrauff & Ryan, N. Y. Samuel Stores, New York (chain clothiers), 35 so weekly, thru Sawdon Co., N. Y. WHN, New York Musebeck Shoe Co., Danville, 111., 3 sa weekly, 13 weeks, thru Leighton & Nelson, Schenectady, N. Y. Page 50 • December 15, 1938 BROADCASTING • Broadcast Advertising