Broadcasting (Jan - June 1939)

Page scan 00051 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - June 1939
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1939)
Leaf #:
00051
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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METHODS . AND THE THING BEYOND * Colorado formed a definite radio listening habit back in the final days of the World War. Most stations had a policy of putting on a broadcast whenever something of particular interest to the station owner came up. But Colorado's 9WH was different. Even then it was dedicated to the pleasure of its listening audience. It was on the air with regular daily broadcasts as early as 1918. Another red letter day was chalked up for 9WH in 1922. It then became the first station in the Rocky Mountain region to receive a commercial broadcast license. It became KLZ. Then came 1926 and affiliation with the Columbia Broadcasting System. But the real radio renaissance for the DenverRocky Mountain area came in 1935. On August 1 of that year the management of KLZ passed to another progressive and pioneering group . . . E. K. Gaylord and other associates who had already achieved a praise-worthy record of building up the Southwest's greatest newspapers and farm paper and Oklahoma's most listened-to and responded-to radio station. Since that time KLZ's star has continued to rise higher and higher on Denver's sky. Men, methods and machinery have been coordinated in such a manner as to bring this comment from former governor Teller Amnions on the occasion of the dedication of KLZ's 5,000 watt high fidelity transmitter in August, 1936: "In one short year under its new management KLZ has given the people of Colorado a new con KLZ ception of radio service. KLZ has ever been a trail bhizer and a pioneer . . . the trail it is blazing today may well become a broad highway to carry its destinies onward and forward into a glorious future." KLZ has gone far since its swaddling days of 1918. It has become one of the truly great names in modern radio ... a name that is constantly bein^ linked willi tlie biggest selling jobs in the Denver-Rocky Mountain area. CBS AFFILIATE 560 KILOCYCLES AFFILIATED IN MANAGEMENT WITH THE OKLAHOMA PUBLISHING COMPANY AND WK'i', OKLAHOMA CITY — REPRESENTED BY THE KATZ AGENCY, INC.