Broadcasting (Jan - June 1939)

Soil-OfE to Resume SOIL-OFF MFG. Co., Glendale, Gal. (cleaning compound), which devoted approximately 75% of its advertising appropriation to radio in 1937 resumes use of Pacific Coast network time by early February and probably extend activity to other sections of the country as markets open. Hillman-Shane Adv. Agency, Los Angeles, has account. UIQLTER BIDDICK COMPANY 5 LOS ANGELES SAN FRANCISCO SEATTLE Fire and Blast Destroy Recently RebuUt XEPN AN EXPLOSION followed by a fire in mid-December destroyed the newly-built plant of XEPN, Tia Juana, Mexican border station operating with a rated power of 100,000 watts on 730 kc. The loss was reported at about $110,000. The station, licensed to a Mexican corporation but headed by W. F. Branch, former Fort Worth engineer, had been involved in difficulties recently with minority stockholders who had attempted to take it over. It had been under police guard for some time. Mr. Branch and associates were reported to have completed construction recently of a new studio and had planned to begin new operations in December. He claimed support of the state and national government. The same Mexican corporation also operates XELO at Piedras Negras, licensed for 50,000 watts on 670 kc. Mayor and Kate DESIGNATED to do the honors by Kate Smith herself. Major Edney Ridge, manager of WBIG, Greensboro, N. C, on Dec. 16 presented watches to Eric Tipton and Dan Hill, of Duke U., and Steve Maronic, of North Carolina U., who were selected recently for the Kate Smith 1938 allcollegiate football team. Colgate Serials COLGATE PALMOLIVE PEET Co., Jersey City, on Jan. 2 renews its three daytime serials on CBS between 10:15 and 11 a. m. five days a week. Programs, in order of time of broadcast, include Myrt & Marge, for Concentrated Super Suds, placed through Benton & Bowles, New York; Hilltop House, for Palmolive Soap, through Benton & Bowles, New York; and Stepmother, for Colgate Tooth powder. Benton & Bowles, Chicago. Are owned by your prospective customers in the WOWO Area. A WOWO Farmer said, "We have everything the city fellows have, except the worry". He should have added, "We have more money, too", (annual income of a quarter billion dollars). If you wish to prove it, drive down through this Tri-State Area some day. Here you will see new cars parked in the lanes, and new tractors working in the fields. Nearly all farmers have radios, and every day (for twelve years now) they depend upon WOWO for information and entertainment. These farmers of the WOWO Family have money to spend. They believe in WOWO . . . and we believe in them. Such a combination makes it easy for WOWO to pull for its advertisers. 1 0,0 0 0 Watts: 1160 Kilocycles NBC Basic Blue Network WESTINGHOUSE FREE Nation al RADIO STATIONS. & PETERS Representatives Inc. FORT WAYNE • INDIANA Pierson Leaves the FCC To Start Own Practice W. THEODORE PIERSON, FCC attorney who has been one of the chief assistants to Acting General Counsel William J. Dempsey in the handling of the network inquiry, has r e signed, effective Jan. 16, to enter private practice of law. He will maintain offices in the Earle Bldg. and plans to spe Mr. Pierson cialize in practice before the FCC With the FCC since 1934, Mr. Pierson headed its docket, mails and files section before joining its Law Department. He has been assisting Mr. Dempsey in connection with the network inquiry since last August, devoting practically all of his time to the work. He is a graduate of George Washington University and a native of Iowa. Prior to joining the FCC, he was with the ^arm Credit Administration. Mr Pierson is 29. Policyholders on Spot THE Policyholders' Advisory Council, headed by Morris H. Siegel, is conducting a test campaign of daily spot announcements on WORL and WMEX, Boston, and plans a national campaign after the first of the year to advertise its service as an insurance consultant. Future markets for the campaign will be announced early in January. The Council has been in business two years and claims its growth has resulted from radio programs on which Mr. Siegel discusses instances where insurance companies allegedly have been unfair to policyholders. Present schedule, in addition to the test campaign in Boston, includes 36 quarter-hour weekly programs, live and transcribed, on eight New York and New Jersey stations, WMCA, WNEW, WINS, WAAT, WHOM, WARD, WWRL, WBNX. P & G's Net Spots PROCTER & GAMBLE Co., Cincinnati, is currently testing network announcements on both CBS and NBC for Ivory Flakes and Crisco. The Ivory announcements on CBS at 1:45 p. m., five days a week, are delivered by Nora Marlowe, woman announcer. Crisco plugs are broadcast on CBS at 1:15 p. m., and on NBC-Red at 3:15 p. m. and 3:45 p. m., five days a week. Announcements, all 15-seconds long, do not follow or precede any of the company's numerous network programs. Compton Adv., New York, is in charge of the account. INDIANA'S MOST POWERFUL RADIO STATION! Radio Column Popular DESPITE the fact that west coast metropolitan newspapers have eliminated radio news columns, stories about air personalities and programs took first place in a recent poll conducted by the Pasadena (Cal.) Independent. Survey extended over a period of several weeks. The Independent found its daily radio column the most popular feature by a wide margin. William MacBird is radio editor. Page 44 • January 1, 1939 BROADCASTING • Broadcast Advertising