Broadcasting (Jan - June 1939)

Page scan 00055 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - June 1939
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1939)
Leaf #:
00055
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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LiANS ^rrs NORTHERN STATION MANAGER "I wish I had a station with 5 times the power of any other for miles around, plus leadership through brilliant service—that's WWL New Orleans." nvioiis Amazed J? AIR PILOT "I fly from Houston 400 miles to New Orleans, and then 500 miles more to Atlanta before I reach another station with the power of WWL." OLDEST INHABITANT "Indignant •'So WWL has 50,000 watts! Now those dad-gum Yankees can hear our favorite New Orleans station all the time!" ?5 TIME BUYER ''Elated'' "Buy one station and get complete dominance of a prospering territory with 10,000,000 people. No puzzle there! I'll give you WWL and give you results." A Iways a favorite station, WWL New Orleans is now the one station you need to reach 10,000,000 prospering people. WWL New Orleans is now five times as strong as any station within a radius of 400 miles. For economy, use this one dominant station. Tell Sell over VINCENT F. CALLAHAN, General Manager CBS AFFILIATE — REPRESENTED BY THE KATZ AGENCY, INC.