Broadcasting (Jan - June 1939)

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WHEN you run a radio station, your main job is to sell the idea that people absorb a sales message more quickly when they HEAR it rather than SEE it. Now you can adopt the same idea for your own station time and programs. Record your sales message on a Presto record. Let your prospect hear the program you want him to buy. As the commercial — work in your own sales story personally directed to the man you want to sell. He will always listen to a recorded message because it gives him the whole story in a few minutes . . . save him the trouble of wading through a mass of printed matter to get him the facts he wants. Try this idea. It has already produced results for dozens of smart sales managers. No elaborate equipment is needed to make these recordings. The new Presto Model K recorder priced at $189, makes excellent recordings of botli voice and music. Write today for iliustratcd catalog describing tliis and otlier Presto recorders selling complete at $149 to $3000. PRESTO RECORDING CORPORATION 147 W. 19th St. NewYorkN.Y. World's largest manufacturers of instantaneous sound recording equipment and discs. Canadian Stations To Seek Changes Caused by Treaty Will Ask CBC to Allow for Havana Classifications By JAMES MONTAGNES CANADIAN broadcasters plan to ask the Canadian Broadcasting Corp. to alter its policy and allow Canadian broadcasters to take full advantage of the classifications of the Havana Treaty, at the annual meeting of the Canadian Association of Broadcasters at Toronto, Jan. 23-25. To this end an 11-page memorandum has been sent to all CAB members, to the board of governors of the CBC and to Minister of Transport C. D. Howe at Ottawa, in which the technical committee of the CAB, under the chairmanship of G. C. Chandler, CJOR, Vancouver, outlines the development of frequency and power assignments since the early days of broadcasting. In dealing with the effects on Canadian broadcasters of the Havana Treaty, which has been ratified by Canada, the report cites what may happen to 1,000-watt stations under Havana Treaty regulations, and concludes its example with the statement "that under the terms of the Treaty with no change occurring in a Canadian 1,000-watt station, its night-time range can be curtailed by anywhere from 5/6 to 1/3 of the area it now covers. This would mean virtual disaster to a great number of Canadian stations. Need of Class A Rating "The operator of a station of 1,000 watts power in Canada is immediately faced with the problem of finding a solution. The only manner in which (such a station) can retain its status quo (primary night-time service area) is by obtaining full rights and privileges under a class A rating. This would seem that it would be necessary for (a 1,000-watt station) in order to duplicate its current service area to install 5,000 watt equipment and operate with 5,000 watts power both night and day. There is one serious hazard to (such a station) receiving a 5,000-watt license which is essential if it is to retain its status quo, and that is the announced policy of the Board of Governors of the CBS that it will restrict the powers of existing private broadcasters to a maximum of 1,000 watts. "If this rule remains and the (1,000-watt station) continues to operate on the same shared channel, or a new shared channel which may be assigned under the Treaty to stations now operating on that LOCAL SPONSORS! Use Radio's Greatest Salesman SMILIN' ED McCONNELL I NEW SERIES HYMN TIME ^ Transcribed \ our lBl'°<3'^r"^ % Supplied by NEW BIKE came to 11-year-old Jimmy Varner, of Gifford, 111., who rescued his dog from his burning home in November but lost his bicycle, when Cycle Trades of America heard of his heroism on a CBS newscast and decided to reward him with a new wheel. Here's Jimmy and bike with Merrill Crawford, advertising manager of Arnold Schwinn & Co., manufacturers of the fancy machine, and Todd Hunter, WBBM, Chicago, news commentator, who made the presentation during his Dec. 12 broadcast. station's channel, then the (1,000watt station's) night-time service area is bound to be curtailed to only a fraction of the service area it now serves. This will mean in the case of stations located in predominantly rural provinces such as Saskatchewan, that the largest portion of their night-time potential audience will be lost. It will mean that literally thousands of people in the present night-time service areas of these stations will be deprived of night-time radio service except from high-powered stations or from American stations. It seems that there is no text in the agreement which specifically limits Canadian private stations to 1,000 watts night-time power. "It is suggested," the report concludes "that the policy of the Canadian Broadcasting Corp. be so framed as to permit all stations in Canada to take advantage of the full power permissible under the terms of the Havana Treaty for the benefit of Canadian listeners." In detailing the progress of the methods used in the United States in past years for the assignment of frequencies and powers, the report gives a comprehensive history of North American broadcasting. It gives examples of the applications of present FCC rulings and of Havana Treaty rulings. For a full text of the Havana Treaty the report refers to "page 314 of the 1938 issue of the Broadcasting Yearbook". PRESS-RADIO FEATURES.INC. 3 60 ^. '^^^ O-^s^, (S/u^a New Canadian Stations CJHC are the call letters issued for the newly authorized Halifax Chronicle station which will operate with 1,000 watts on 1290 kc. At North Battleford, Sask., C. R. Mcintosh, publisher of the North Battlefield News, will shortly start on his 100-watt station CHNB. The Nelson (B. C.) Daily News has been authorized to build a new 100-watt station. Page 48 • January 1, 1939 BROADCASTING • Broadcast Advertising