Broadcasting (Jan - June 1939)

Page scan 00058 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - June 1939
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1939)
Leaf #:
00058
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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THE ouiineil of BROADCASTING STATION ACCOUNTS sp — -studio programs t — transcriptions so — spot announcements ta — transcription announcements KFRC, San Francisco Philip Morris & Co., New York (Paul Jones cigarettes), 2 sp weekly, thru Biow Co., N. Y. Greco Canning Co., San Francisco (foodstutfs) , 5 sp weekly, thru Emil Brisacher & Staff, San Francisco. Rosicrucians, San Jose (religious), weekly i, thru Richard Jorgensen Adv. San Jose, Cal. Chrysler Corp., Detroit (Chrysler autos), 6 ia weekly, thru RuthraufE & Ryan, N. Y. Chalybeate Mfg. Co., San Francisco (antiseptic), weekly sa, thru Rufus Rhoades & Co., San Francisco. Smith Bros., Poughkeepsie, N. Y. (cough drops), 5 sa weekly, thru Brown & Tarcher, N. Y. Institute of Applied Science, Chicago, weekly t, thru Matteson-FogartyJordan, Chicago. Penick & Ford, New York (Vermont Maid Syrup), 3 ta weekly, thru J. Walter Thompson Co.. N. Y. Industrial Training Corp., Chicago (school), weekly t, thru James R. Lunke, Chicago. Safeway Stores, San Francisco (chain groceries) 20 sa, thru J. Walter Thompson Co.. San Francisco. Nash-Kelvinator Corp., Kenosha. Wis. (refrigerators), 30 ta. thru GeyerCornell & Newell, N. Y. W. A. Sheaffer Pen Co., Fort Madison, la. (fountain pens), 26 sa, thru Russel M. Seeds Co., Chicago. Gardner Nursery Co., Osage, la. (plants and shrubs) 15 t. thru Northwest Radio Adv. Co., Seattle. Santa Fe Bus Lfines. Los Angeles (transportation), 30 sa, Town Criers Co., Los Angeles. WHN, New York Gottfried Baking Co., New York, weekly sp thru Lord & Thomas, N. Y. Community Opticians, Brooklyn, New York, 6 sp weekly, 18 weeks thru Commonwealth Adv. Agency, Boston. Lamont, Corliss & Co., New York (Nestle products), 3 weekly sa, 13 weeks, thru Monroe F. Dreher, N. Y. Jefferson Personal Finance Corp., New York, .5 s» weekly, 26 weeks, thru Roger B. Relkin Agency, N. Y. Adam Hat Stores, New York (chain stores), 143 sa weekly, thru Glicks man Adv. Co., N. Y. Inkograph Co., New York (fountain pens), sa, 3 weeks, thru Peck Adv. Agency, N. Y. Dodge Brothers Corp., Detroit (motor cars), 18 sa weekly, thru Ruthrauff & Ryan, N. Y. WGN, Chicago National Tea Co.. Chicago, 5 t weekly, thru Stack-Goble Adv. Agency, Chicago. Rival Packing Co., Chicago, 3 sa weekly, thru Chas. Silver & Co., Chicago. WOPI, Bristol, Tenn. General Mills, Minneapolis (Wheaties), 5 t weekly, thru BlackettSample-Hummert, Chicago. WIBC, Indianapolis Candid Eye, Philadelphia (magazine), 6 sa weekly, thru Albert Kircher Co., Chicago. WET, Charlotte, N. C. Seaboard Airline Railway, Norfolk, 7 sa, direct. Nash-Kelvinator Corp., Kenosha, Wis., 2 t daily, thru Geyer, Cornell & Newell, N. Y. Household Magazine, Topeka, 3 sp weekly, thru Presba, Fellers & Presba, Chicago. A & O Sales Co.. New Bern, S. C. (proprietary), 28 sa, thru J. Carson IJrantley, Salisbury, N. C. Chrysler Corp., New York. 22 ta, thru RuthraufE & Ryan, N. Y. Refrigeration & Air Conditioning Institute, Youngstown, O., weekly sp, thru National C!lassified Adv. Agency, Youngstown. Stanback Co., Salisbury, N. C. (proprietary). 6 sa weekly, thru J. Carson IBrantley, Salisbury. WOR, Newark Loft Inc., Long Island City, New York (candy), weekly sp thru White-Lowell Co., N. Y. International Vitamin Corp., New York (vitamin pearls), 3 sp weekly, thru Bisberne Adv. Co., Chicago. B. T. Babbitt & Co., New York (Bab-O), 5 sp weekly, thru Blackett-Sample-Hummert, Chicago. I. J. Fox Inc., New York (furriers), weekly sp, thru Sterling Adv. Agency, N. Y. Richfield Oil Corp. of New York (gasoline, motor oil), weekly sp, thru Sherman K. Ellis & Co., N. Y. KNX, Hollywood Minnesota Consolidated Canneries, Minneapolis (Butter Kernel Corn), 6 sp weekly, thru Long Adv. Service, San Francisco. Lever Bros. Co., Cambridge, Mass., (Spry), 7 sa weekly, thru Ruthrauff & Ryan, N. Y. Union Pacific Railroad Co., Omaha, 3 * weekly, thru Caples Co., Chicago. KJBS, San Francisco Dodge Clothing Co., San Francisco (chain clothiers) 3 sa weekly direct. Dr. Ross Dog & Cat Food, Los Angeles (pet foods) 3 sa weekly, thru Howard Ray Co., Los Angeles. Great Northern Chemical Co., San Francisco (insect exterminator), 6 sa, thru Colman Co., San Francisco. White Star Home Maintenance Co., San Francisco (decorating) 3 sa weekly, direct. WLAW, Lawrence, Mass. H. P. Hood & Sons, Charleston, Mass. (dairy), sa series, thru Harold Cabot & Co., Boston. White Laboratories, Newark (Feenamint), daily sa, thru Wm. Esty & Co., N. Y. WHO, Des Moines Colgate-Palmolive-Peet, Jersey City (Super-Suds, Palmolive soap), 5 t weekly, thru Benton & Bowles, N. Y. Albert H. Singer Fur Co., New York, 2 sa weekly, thru Green-Brodie, N. Y. Pioneer Hi-Bred Corn Co., Des Moines, 6 sa weekly, thru R. .1. Potts Co., Kansas City. Pennsylvania Salt Mfg. Co., Philadelphia (Lewis lye), 5 sa weekly, thru Fletcher & Ellis. N. Y. Union Pacific Railroad, Omaha, 3 sp weekly, thru Caples Co., Chicago. Peter Paul Inc., Naugatuck, Conn. (Mounds), 3 ta weekly, thru PlattForbes, N. Y. Olson Rug Co., Chicago, 78 sn, thru Presba, Fellers & Presba, Chicago. KFI, Los Angeles Wilshire Oil Co. Inc., Los Angeles (petroleum products), weekly sp, thru Dan B. Miner Co., Los Angeles. Swift & Co. Chicago (hams), 400 ta, sa, thru J. Walter Thompson Co., Chicago. Wetherby-Kayser Shoe Co., Los Angeles (chain). 2 sp weekly, thru Logan & Stebbins, Los Angeles. Remington-Rand. Buffalo, .3 sa weekly, thru BBDO. N. Y. Hammond Organ Studios, Los Angeles (organs) 2 sp weekly, thru J. Walter Thompson Co., Los Angeles. Flamingo Sales Co.. Hollywood (nail polish). 6 sa weekly, thru Buchanan & Co.. Los Angeles. Fox West Coast Theatres Corp., Los Angeles (theatres), 5 sa weekly, thru Hillman-Shane Adv. Agency, Los Angeles. WNEW, New York I. J. Fox, New York (furriers), 5 sp weekly, direct. W. R. Thome Inc., White Plains, N. Y. (furniture), 6 sa weekly, 10 weeks, direct. Motzkin Brothers, New Rochelle, N. Y. (cleaners-dyers), 6 sa weekly, 10 weeks, direct. Axton-Fisher Tobacco Co., Louisville (Twenty-Grand cigarettes). 30 so weekly, 52 weeks, thru McCann Erickson, N. Y. WHN, New York B. C. Remedy Co., Durham, N. C, daily sa, 52 weeks, thru Charles W. Hoyt Co., N. Y. Washington State Apples, Wenatchee, Wis., daily sa, 2 weeks, thru J. Walter Thompson Co., San Francisco. Peter Paul Inc., Naugatuck, Conn, (candy-gum), daily sa, 26 weeks, thru Platt-Forbes, N. Y. WFBR, Baltimore American Oil Co., Baltimore, 1456 sp, thru Joseph Katz Co., Baltimore. BC Remedy Co., Durham, N. C, 11 sa weekly, thru Harvey-Massengale Co., Atlanta. Coca Cola Bottling Co., Baltimore, 260 sp, thru D'Arcy Adv. Co., St. Louis. Crowell Pub. Co., New York (Woman's Home Companion), 52 sp, thru McCann-Erickson, N. Y. Ford Motor Co., Detroit, sa series, thru McCann-Erickson, N. Y. Florists Telegraph Delivery Assn., New York, sa series, thru Young & Rubicam, N. Y. Montgomery Ward & Co., Baltimore, sa series, thru Brown «& Alexander, Baltimore. Nash-Kelvinator Corp., Kenosha, Wis., 26 sa, thru Geyer-Cornell & Newell, N. Y. Remington Rand, Buffalo, 12 sp, 13 sa, thru BBDO, N. Y. Wm. S. Scull Co., Camden (coffee), 182 sa, thru Ward Wheelock, Philadelphia. W. A. Sheaffer Pen Co., Fort Madison, la., 26 sa, thru Russell M. Seeds Co., Chicago. KSO-KRNT-WMT, Des Moines, Waterloo Earl Ferris Nursery Co., Hampton, la., 6 sp weekly, thru Lessing Adv. Co., Des Moines. Utilities Engineering Institute, Chicago, 13 t, thru First United Broadcasters, Chicago. Omar Mills, Omaha, 6 sp weekly, thru Lyle T. Johnston Agency, Omaha. H. J. Heinz Co., Pittsburgh, 26 ta, thru Maxon Inc., N. Y. Maytag Co., Newton, la. (washers), 13 sa, thru McCann-Erickson, Chicago. Lydia E. Pinkham Med. Co., Lynn, Mass., 3 t weekly, thru Erwin Wa sey & Co.. N. Y. Seidletz Paint & Varnish Co.. Kansas City, 26 sa, thru Barrons Adv. Co.. Kansas City. KSFO, San Francisco Washington State Apple Growers Assn., Seattle, 10 sa weekly, thru J. Walter Thompson Co., Seattle. Manhattan Soap Co., Los Angeles (Sweetheart Soap) 6 sa weekly, thru Milton Weinberg. Los Angeles. Butter Kernel Corn, San Francisco (canned corn), weekly sp, thru Long Adv. Service, San Francisco. American Popcorn Co., Sioux City, la. (Jolly Time Popcorn), weekly sp, thru Coolidge Adv. Agency, Des Moines. Wander Co., Chicago (Ovaltine). 3 sa weekly, thru Blackett-Sample-Hummert, Chicago. Standard Oil Co. of California, San Francisco (gasoline and oil), 21 sa weekly, thru McCann-Erickson Co., San'Franciseo. KDYL, Salt Lake City Wander Co., Chicago (Ovaltine), 5 sa weekly, thru Blackett-SampleHummert, Chicago. Standard Oil Co. of Cal., San Francisco, 3 sa nightly, thru McCannErickson, San Francisco. KGER, Long Beach, Cal Montgomery Ward & Co., Long Beach (retail), 5 sp weekly, placed direct. Guaranty Union Life Ins. Co., Beverly Hills, Cal. (insurance). 5 sp weekly, thru Stodel Adv. Co., Los Angeles. WFIL, Philadelphia Healthaids Inc., Jersey City, daily sp, thru Austin & Spector, N. Y. BC Remedy Co., Durham, N. C, 18 sa weekly, thru Harvey Massengale Co., Atlanta. WDBJ, Roanoke, Va. White Laboratories, Newark (Feenamint), 5 sa weekly, thru Wm. Esty & Co., N. Y. Poor Snodgrass. . . . He used to be president of the Glutz Company until his competitor bought WRC. Pi. Adv. Page 50 • January 1, 1939 BROADCASTING • Broadcast Advertising