Broadcasting (Jan - June 1939)

AGEJCY WESTERN PACIFIC Railroad, San Francisco, to Carl C. Wakefield Agency, San Francisco. BERKELEY, Cal., Chamber of Commerce to BrewerWeeks Co., San Francisco. GRIESEDIECK BROS. Brewing Co., St. Louis, to BBDO, Chicago. CLIMALENE Co.. Canton, O. (cleansers), to Fuller & Smith & Ross, Cleveland. NEW YORK, Ontario & Western Railroad Co., New York, to Blackstone Co., N. Y. "UNITED AIRLINES, Chicago, to N. W. Ayer & Son, Chicago. DIETETIC RESEARCH, Bloomfield, N. J. ("M-V-M Vitamin Perles") , to Al Paul Lefton Co., New York. Radio advertising to begin March 1. F. & M. PRODUCTS, New York (cosmetics), to Rosette Adv. Corp., N. Y. Plans spot announcements throughout country first of year. GOTHAM FUR EXCHANGE, New York, to Rosette Adv. Corp., N. Y. J. L. PRESCOTT Co., Passaic, N. J. (Oxol disinfectant), to Arthur Kudner, •N. Y. LOFT Inc., Long Island City, New York (candy), to White-Lowell Co., N. Y. C. M. Co., Durham, N. C. (proprietary) to Southern Adv. Corp., Durham. PLANKINTON PACKING Co., Milwaukee, to Cramer-Krasselt Co., Milwaukee. END-O-CORN, Rutland, Vt., to Earl C. Noyes Adv. Agency, Rutland. J NATIONAL BISCUIT Co., New York (Cubs whole wheat cereal), to Lord & Thomas, N. Y. FRITO WEST COAST Co., Los Angeles (salted corn chips), to Lawrence Co., Los Angeles. FIDELIO BREWERY, New York (beer j and ale), to Morgan Reichner & Co., New \ York. Using weekly spot announcements on WHN, New York, and may add more stations after Jan. 1. 13 for 20 Grand AXTON-FISHER Tobacco Co., Louisville, has signed 13 stations for its spot campaign for Twenty Grand cigarettes, to start Jan. 15. Quarter-hour sports and news programs will be broadcast three to five times weekly on WGN KMBC WNAC WBEN WLW WNEW WJAX WFLA WIOD WFBR KFI KMOX KSFO. McCann-Erickson, New York, is the agency in charge. Endorse Brands Drive ALL MEDIA, including radio, have endorsed the national cooperative campaign to be conducted by manufacturers and distributors under the sponsorship of the Associated Grocery Manufacturers of America from Feb. 1 through May 1, according to Paul S. Willis, president of the AGMA. Plans are now being completed for the campaign which will be known as the "Parade of Progress of Nationally Known Grocery Products," and has as its aim the promotion of a closer relationship between the consumer, dealer and manufacturer. ^AB PRIMER TELLS OF AMERICAN PLAN WHAT is described as the first nationally circulated primer on the American System of Broadcasting has been placed in distribution by the NAB. A 48-page booklet printed attractively in several colors, it is designed for the top layer of American citizenry, including Congressmen, public officials, educators and others in key positions. The booklet is titled The ABC of Radio and was prepared "so the American listener may understand how radio works in America". After a foreword by President Neville Miller, the booklet traces a radio program from station to listener Then it goes into all angles of regulation and summarizes the arguments for the American system. Another primer is to be prepared later for more general consumption. It will be considerably simplified for wide distribution and copies are to be placed in the back of all new receivers before sale. Join Kellogg Show KELLOGG Co., Battle Creek, Mich, (corn flakes) , has signed Cary Grant, film actor, to star with Carole Lombard along with Lawrence Tibbett at featured vocalist in its one hour NBC-Red network series starting Jan. 15, Sun., 10-11 p. m. (EST). Tentatively titled Kellogg Hour, the variety show will also feature the Marx Brothers, Groucho, C h i c o and Harpo in the comedy spot. They have been signed for 26 weeks with time off allowance for motion picture work. Program is also to include vocalists and guest artists. Tony Stanford will produce and George Faulkner is to write the series. Agency is J. Walter Thompson Co., New York. Canada Dry on Discs CANADA DRY GINGER ALE, New York, has arranged to broadcast Information Please with Clifton Fadiman via off-the-air recordings made by the NBC Ti-anscription Service on nine additional stations: KOH WIRE WFAA KPRC KGU and four CBC stations, CJCA CFGP CFAC and CJOC. Program is now heard live on 54 NBC-Blue stations, Tuesdays, 8:30-9 p. m. Agency in charge is J. M. Mathes, New York. WHEN Horace Heidt's Brigadiers concluded their sponsorship Dec. 25 under Stewart-Warner Corp. on NBCRed, that network retained them for sustaining spots Mondays, 10 :30 to 11 p. m. and Saturdays, 11 :30 p. m. to midnight. NmMNvmoBTAm To Give Direct Dealer Contacts Texas State Network offers clients an elaborate, efficient Merchandising Service in 22 top Texas market areas. Dependent on the contract, this service includes personal calls on jobbers and dealers; letters to the trade; placing tie-up material; program plugs; store surveys; coincidental listener surveys; publicity, and other sales aids. TSN alone offers this plus-service to network clients. Affiliated, with MUTUAL BROADCASTING SYSTEM ROADCASTING • Broadcast Advertising OFFICES: 1201 West Lancaster, Fort Worth Elliott Roosevelt, President; Neal Barrett, Vice-President REPRESENTED BY INTERNATIONAL RADIO SALES. INC. January 1, 1939 • Page 51