Broadcasting (Jan - June 1939)

Page scan 00084 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - June 1939
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1939)
Leaf #:
00084
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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FORGES AHEAD WITH RCA EQUIPMENT! Here is the beautiful modern new building which houses WWL's new 50 kilowatt RCA transmitter. New U-shaped RCA 50 kilowatt High Fidelity transmitter just installed at WWL. It is Model 50-D. For the 2nd time WWL gets a new RCA Transmittei — proof of the fine service this equipment renders! During the years since it began broadcasting, WWL New Orleans, has expanded from 10 kilowatts to 50 kilo watts. The original 10 kilowatt transmitter was an RCA! And now — WWL broadcasts to listeners in New Orleans and vicinity wdth a brand new 50 kilowatt RCA transmitter. | The owners of WWL have consistently chosen RCA equipment because they have been more than satisfie(^ with the consistently fine job RCA transmitters do. You, too, will get equally fine service from an RCj^ transmitter — at moderate cost. Two splendid lines — the deluxe line and the economy line — for you to choose from. Full details from your nearest district office. Use RCA radio tubes in your station — for finer performance. RCA MANUFACTURING CO., INC., CAMDEN, N. J. • A Service of the Radio Corporation of America New York: 1270 Sixth Ave. . Cliiengo: 58<) E. Illinois Si. . Atlaiila: ^.tO Cilizriifi & Sontliern Bank BIdg. . Dallas: Santa Fe BIdg. . San FranciBCo: 170 Ninth St. . Hollywood: 1016 N. Sycamore Ave.