Broadcasting (Jan - June 1939)

Page scan 000343 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - June 1939
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1939)
Leaf #:
000343
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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21,808 poets! This is another story of results on WLS, results achieved during the 6:30 to 7:00 P. M. half hour. Chuck Acree broadcasts "Something to to Talk About" on WLS from 6:40 to 6:45 P. M. — five minutes five times a v^eek. For one week, five programs, Acree offered prizes for the best last line to the above limerick. Entries poured in, totaled 21,808 — which proves one thing: WLS is listened to between 6:30 and 7:00 P. M. This program, "Something to Talk About", has a proved audience — and it's now available for sponsorship. Write, wire or call WLS or any John Blair office for complete presentation. Chuck Acree The same responsive audience that listens to Chuck Acree also hears the preceding program— Don Kelley's Sports Review, 6:30 to 6:40 P. M. daily except Saturday. A major cereal company introduced a new product recently in a 26-week campaign with the WLS Sports Review. It has a proved audience— proved in past sales results, proved again in this limerick contest. Don Kelley's Sports Review is now available to take your sales message to the large and loyal WLS audience. With baseball players heading for spring training camps, now is the time to cultivate the big sports-minded audience. Write, wire or call WLS or any John Blair office. Don Kelley Another program on WLS during this provedaudience 6:30 to 7:00 P. M. period is Julian Bentley's Evening News, broadcast from 6:45 to 7:00 P. M. daily except Sunday. (News is 7:15 to 7:30 on Sundays.) Bentley, voted first place among non-network news announcers in a national listener poll, has a tremendous following in the WLS area — and the results achieved this month on the Ju lan Bentley Actee five-miuute program show that the WLS audience is listejiiftg during the 6:30 to 7:00 P. M. period. Julian Bentley's evenmg newscast is now open and available to advertisers. Write, wire or call WLS or any John Blair office for details. WL5 The Prairie Farmer Station Burridge D. Butler, President {ChiCUgO) Glenn Snyder, Manager Represented by John Blair & Co. New York Chicago Detroit Los Angeles San Francisco