Broadcasting (Jan - June 1939)

Page scan 000707 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - June 1939
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1939)
Leaf #:
000707
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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[UGGED CHARM WNAC Boston WSAR Fall River WTIC Hartford WNBH New Bedford WEAN Providence WHAI Greenfield WTAG Worcester WBRK Pittsfield WICC ^Bridgeport (New Haven WLLH ( Lowell (Lawrence WNLC New London WLNH Laconia WCSH Portland WRDO Augusta WLBZ Bangor WCOU ( Lewiston WFEA Manchester (Auburn Attracts 3,000,000 Spending Vacationists SPENDING with the same gay abandon with which they drive tennis bails across the net, New England's extra sunnmertime population of 3,000,000 vacationists offers an active, rich market. Merchandise purchases of every conceivable nature are made by these liberally-spending vacationists in order that all their living requirements and recreational interests may be gratified. You can reach this tremendous market of vacation-time spenders through the 17 stations of The Yankee Network. Whether they are fishermen following the trout streams, campers in mountain and lake regions, tourists on the highways, guests at swanky resorts or in more modest surroundings— The Yankee Network reaches them ail. Radio equipped automobiles, boats, cottages and hotels make Yankee programs available anytime, anywhere. New England's 3,000,000 vacation guests are your plus audience. Add this to the regular Yankee audience in the 17 important trading areas and you have a responsive market of extraordinary size. THE YANKEE NETWORK, INC lhsVo'^°^'^sT.c7Js^rA EDWARD PETRY & CO., INC., Exclusive National Sales Representatives iblished semi-monthly, 25th issue (Year Book Number) published in February by Broadcasting Publications, Inc,» 870 National Press Building;, Washington, D. C. Entered as I second class matter March 14, 1933, at the Post Office at Washington, D. C, under act of March 3, 1879.