Broadcasting (July - Dec 1939)

Record Details:

Title:
Broadcasting
Date:
July - Dec 1939
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1939)
Leaf #:
000261
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 06, 2022
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Twelve Million Vacationists Spending $300,000,000 RESORTERS FROM 47 STATES Enter And Leave Through A Veritable Barrage Of MICHIGAN RADIO NETWORK BROADCASTING This is Bonus Buying Power — A Summer Plussage For Radio Advertisers Who Use Michigan Radio Network For Rates and Market Information About Michigan Radio Network Write King-Trendle BROADCASTING CORPORATION DETROIT Key WXYZ Station Blue NBC Network NOTE: Here's business gain in Michigan from first quarter 1938 to first quarter 1939: Household Refrigerator Sales Gain 57% — Farm Income Gain 3% — Electric Power Output Gain 26% — Life Insurance Soles Gain 39% — Heavy Construction Gain 72% — Passenger Car Sales Gain 79% — Gasoline Consumption Gain 7%. These tabulations are shown in Business Week June 17, 1939 issue. BROADCASTING • Broadcast Advertising July 15, 1939 • Page 31