Broadcasting (July - Dec 1939)

Set Industry Rules NEW trade practice rules for the radio receiving set manufacturing industry, promulgated upon application of the industry through Radio Manufacturers Assn. and after public hearings held in Washington, were announced by the Federal Trade Commission July 22. The rules provide for elimination and prevention of false advertising, deceptive selling methods, and other unfair trade practices, and are designed to protect the purchasing public and maintain fair competitive conditions in the industry. BOB GARRED, newscaster of KSFO, San Francisco, was chosen as the subject featured on the cover of the .July issue of Pacific Sportsman, sports magazine published in San Francisco. NBC Thesaurus as of July 1 included i ! 2,912 selections, according to an ant i nouneement by NBC. Total includes » 1.150 popular musical selections, subdivided into 848 dance numbers, 213 vocal numbers and 89 instrumental 5 solos ; 1,142 concert musical selections, J made up of 386 instrumental groups, 108 instrumental solos and 648 vocal numbers ; 143 symphonic selections, ' 376 hillbilly pieces and 101 scene-set' ting and sound efEect selections. An I accompanying letter states that as of ' July 15 the Thesaurus total had risen 1 I to 2.951. I ! KASFER-GORDON Inc., Boston, re' : ports the sale of The Adventures of i Uncle Jimmy, 156 quarter-hour series, ■ ' to New England Baking Co. for daily ' sponsorship on WPRO, Providence. Other sponsors include 2-in-l Polish, I Shinola, Dr. Pepper and Castilian soap. Its Wade Lane's Home Folks has been purchased by Commonwealth Baking Co. for placement on WTAG, Worcester ; also bv White House Cofi fee for WXYZ, Detroit, and WJTN, I Jamestown, N. Y. AMERICAN UNION for Concerted Peace Efforts, which on July 19 broadcast a special program The War MakI ers on WMCA, New York, is offering f transcriptions of the quarter-hour proj gram to approximately 250 stations j throughout the country. Featured on ;! the transcriptions is a dramatization ]! by actors supplied by the Theatre Arts 1 Comnittee. in addition to a short adI dress by Clark Meiehelberger. chairI man of the League of Nations AssociaI tion. 1 MILLERTAPE reproducing apparaI tus has been installed at WTIC, Harti ford, for transmission of programs rei corded on film by the Miller process. ! This is the second 50 kw. station so ! equipped within the last month, the 'I other bpin? WOR. Newark, which is ! I currently broadcasting Kay Kyser's Kollege of Musical Knowledge, sponsored by American Tobacco Co. Ij (Lucky Strikes), Thursday evenings (! from a Millertape recording of the ' program's Wednesday evening broadcast on NBC. JEAN V. GROMBACH Inc., New j York, about Aug. 4 will start recording ] 65 quarter-hour programs, which will ' I' be based on Adi^enture Magazine's ' I* two features "Adventure's Campfire" and "Ask Adventure." Transcriptions will be available for sponsorship to regional and local bread accounts to j; be heard thrice weekly on a list of 32 I stations, which are not available as j yet. I 1 FIELD BROS., Hollywood producI tion unit, under direction of J. Donald Wilson, has started to produce a new transcribed series. A Woman's World. It will be in 52 episodes of j five quarter hour programs each and j ' stellar film talent will be featured ' 1 throughout. The series is being cut by i Radio Recorders Inc., Hollywood, with Gale Gordon as narrator, i HOLLYWOOD RECORDERS, Hol' lywood transcription concern, under direction of Don Brodie, is cutting a series on old-time fighters, and another ji on oddities in the film world, both ' I written by Jim Tully. There will be ! 26 quarter-hour episodes to each series. I RADIO PRODUCTIONS, Denver, is recording a new daily series of civic interview programs. Fort Collins, the City Beautiful, which started on ; KFKA, Greeley, Colo., July 27. M. J. MARA, for two years sales manager of C. P. MacGregor Co., Hollywood transcription concern, has joined Recordings Inc., that city, in a similar capacity. HARRY MARTIN ENTERPRISES, Chicago program firm, has moved to Suite 1915, 360 N. Michigan; phone Randolph 3842. TRANSCRIPTIONS, 41 of them, of historically and educationally significant broadcasts were presented last month to the Minnesota State Historical Society by WCCO, Minneapolis. Max Carl (left) , educational director, presents them to Willoughby M. Babcock (left), curator, and Theodore Blegen, president. Among the discs were Kaltenborn's coverage of the Czech crisis, Minnesota winter carnival broadcasts, addresses by State Congressmen, WCCO reports on the Anoka tornado and others. I RADIO MAKES FANS And Fishts When Baseball Games Are on Aii NEW PROOF, if any more be needed, that baseball broadcasts turn placid housewives into rabid fans is offered by WOR, Newark. On June 30, says the station, female attendance records at Ebbetts Field were broken when 5,000 wom.en took advantage of the Ladies' Day bargain rates to see the Dodgers play. The following Ladies' Day, July 7, this record fell when some 25,000 women took Red Barber's broadcast advice and turned out, forcing the club to shut its gates at 3 p. m. after 15,012 women had entered the stands. WOR also offers another fact anent baseball broadcasting: On July 8, when a crowd of 75,000 bathers were swimming and sunning at Brighton Beach, it being Saturday afternoon, the management began sending WOR's broadcast of the Dodgers-Giants game over its public address system. arousing the crowd's partisan spirit and resulting in so many fights that the management, in dismay, cut off the game and substituted soothing music to calm down the baseball-conscious bathers. tests ' . . they use wowo THE wowo Staff production of "Calling All Poets" was chosen by the Miles Laboratories, Inc., of Elkhart, Indiana, in preference to transcriptions of the same show produced by nationally known studios. WOWO program scheduled 8:30 to 9:00 P.M., C.D.S.T. Fridays for 13 weeks. The WOWO Market is a favorite "test spot" for many national advertisers . . . May we show you why? . . . Call, wire or write. 1 0,00 0 Watts 116 0 Kilocycles NBC Basic Blue Network FORT WAYNE • INDIANA WESTINGHOUSE RADIO STATIONS, INC. FREE &. PETERS, Inc. National Representatives ■INDIANA'S MOST POWERFUL RADIO STATION BROADCASTING • Broadcast Advertising August 1, 1939 • Page Sa