Broadcasting (July - Dec 1939)

Record Details:

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• Almost ... for amid the magic gadgets which help WBBM experts shape a WBBM production is the unseen presence of the cash register . . . symbol of WBBM's credo that WBBM -produced programs must not only entertain— //^e^/ must sell their sponsors' products. And WBBM's programs do sell. How well? Take a look at a few samples ... a few of the many successful programs conceived, developed, and produced by WBBM. THIS WBBM PROGRAM SELLS OIL AND GASOLINE. Half-hour dramatization of current events. Sponsor has just renewed for third time, says, "Never before have we done any advertising in this market to compare with this program in actual results." THIS WBBM PROGRAM SELLS AUTOMOBILES. 4 5 -minute Sunday music and variety show. Sponsor s product jumped from sixth to fourth place in Cook County one month after program started, has shown increases each month averaging 150% over corresponding months of 1938! THIS WBBM PROGRAM SELLS SOAP. Audience participation show. New idea— WBBM's, of course. In six weeks got 10,000 new retail outlets for product in Chicago area. Proved so successful advertiser has doubled radio time on WBBM with two more WBBM-built programs. THIS WBBM PROGRAM SELLS FURNITURE. Another audience participation program. Sponsor started six years ago, gives this WBBM-built show major credit in growth of business to twenty-two times original size. THIS WBBM PROGRAM SELLS SEVEN PRODUCTS IN 25 MARKETS. Serial drama. WBBM produced sustaining for six months, confident of appeal. When finally sold, program moved one product so well it is now used by advertiser to sell seven different products in 25 markets. These programs, making sales for these advertisers day after day, are typical of what WBBM-built programs can do for you, because WBBM's program department has the skill of tailor-making programs to fit products, and then of making those programs reach audiences, and sell merchandise. Cash in on the experience of Chicago's leading advertisers. Before you buy any program, consult the station with the largest string of audience and sales successes in the middle-west . . . WBBM. Represented nationally by RADIO SALES: New York • Los Angeles Chicago • Detroit • San Francisco Charlotte, N. C. • St. Louis WBBM 50,000 WATTS CHICAGO'S CBS STATION