Broadcasting (July - Dec 1939)

Record Details:

Title:
Broadcasting
Date:
July - Dec 1939
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1939)
Leaf #:
000581
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 06, 2022
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ยป!l V*** Ml Ml J to and E. L. '^Ty'* Tyson, WWJ's own nationally knotvn sports announcer and commentator. The 1939 season will be the 13 th that WW J has broadcast the Tigers' base ball games; the 15 th that it has broadcast the U, of M. foot ball games. On November 12, 1938, the Ross Federal Research Corporation conducted a survey during the University of Michigan Northwestern foot ball game. The findings were: 57% Listening to WWJ 26% Listening to WJR 12% All Other Stations 5% No information Such great preference leaves no doubt about WWJ's coverage of the sports audience in Detroit. Here's startling information for radio advertisers interested in sports broadcasts: Exhaustive studies of listening habits of the Detroit radio audience, conducted by the Wayne University Broadcasting Guild show that WWJ's play-by-play base ball broadcast has a rating of 61%! The same studies show that WWJ's Sport Review, broadcast nightly at 6 P. M. commands 53% of the listening audience! Another survey conducted during the foot ball season of 1938 showed that 57% of all the listeners were tuned to WWJ! National Represenfaffvet George P. Hollingbery Company New York Chicago San Francisco Atlanta