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What with all the accent these days on programs and talent, lots of people are prone to overlook the invaluable services of the boys who buy the time that the talent fills. . . . For that, after all, is the first and most important part of radio advertising.
Time-buying is a delicate art, requiring far more skill and knowledge than is needed in buying almost any other type of merchandise. And it's a job in which the best men are the most grateful for really constructive help.
To our minds, one of the most important functions that
any radio-station representative can perform, is to help simplify the time-buyer's job — to be a clearing-house of information on all the everchanging conditions which affect the intelligent purchase of time . . . This is a function to which we have set ourselves. With fourteen good men and six efficient offices all over the Nation, we can easily be your scouts, your reporters, your loyal "eyes and ears" for the whole field of radio.
What sort of a problem is bothering you, now?
Exclusive Representatives:
WGR-WKBW Buffalo
WCKY Cincinnati
woe Davenport
WHO Des Moines
WDAY Fargo
WOWO-WGL Ft. Wayne
KMBC Kansas City
WAVE LouisvUle
WTCN Minneapolis-St. Paul
WMBD Feoria
KSD St. Lonis
WFBL Syracuse
Southeast
WCSC Charleston
WIS Columbia
WPTF Raleieh
WDBJ Roanoke
Southwest
KGKO Ft. Worth-Dallas
KOMA Oklahoma City
KTUL Talsa
Pacific Coast
KOIN-KALE Portland
KSFO-KROW San Francisco
KVi Seattle-Tacoma
FREE & PETERS, inc.
(and FREE, JOHNS S FIELD, INC.)
CHICAGO
180 N. MidugaD Franklin 6373
NEW YORK
247 Park Ave. Plaza 5-4131
DETROIT
New Center Bldg. Trinity 2-8444
SAN FRANCISCO
One Eleven Sutter Sutter 4353
LOS ANGELES
650 S. Grand Ave. Vandike 0569
ATLANTA
617 Walton Bid Jackson 1678