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Rule on Logging Phonograph Records Is Lightened as FCC Heeds Protests
Boosts in Power For 106 Stations
New FCC Actions Authorize 250 Watt Full Time Grants
A TOTAL of 106 local stations now hold authorizations to use 250 watts power both day and night, in lieu of the former 100 watt peak, by virtue of action of the FCC Sept. 6 and 12. A group of 70 stations in all sections was granted unlimited time operation with 250 watts, while two others were given construction permits to change equipment and increase their night power to the 250 watt maximum allowed under the new rules. Previously the FCC had granted 13 stations similar authorization [Broadcasting, Aug. 15]. On Sept. 12 the FCC authorized 21 additional grants.
First Batch of Grants
Stations given the power increases Sept. 6 were:
WCHV, Charlottesville, Va. ; WRAL, Raleigh. N. 0. ; WRGA, Rome, Ga. ; WSLI, Jaeksou, Miss. ; KRMD, Shreveport, La.; KMLB, Monroe, La. ; WJBC, Bloomington, 111. ; KLUF, Galvestou, Tex. ; WEOA, Evansville, Ind. ; KPQ, Weuatchee, Wash.; WDNC, Durham, N. C. ; WGNC, Gastonia, N. C; WSIX, Nashville; WSTP, Salisbury, N. C. ; KCMC, Texarkana. Tex.; WHLB, Virginia, Minn.; WMFG, Hibbing, Minn.; WSAU, W a u s a u, Wis.; WTRC, Elkhart. Ind.; KSRO, Santa Rosa, Cal. ; WIL, St. Louis ; WTMA, Charleston, S. C. ; WKBZ, Muskegon, Mich.; WEED, Rock Mount, N. C. ; WAML, Laurel, Miss. ; KBND, Bend, Ore. ; KVEC, San Luis Obispo, Cal. ; KPLC, Lake Charles, La.; WMBH, Joplin, Mo. ; WCAX. Burlington, Vt. ; WCBM, Baltimore, Md. ; KOCY. Oklahoma City, Okla. ; WAYX, Waycross, Ga. ; WEBQ, Harrisburg, 111.; WNOE, New Orleans ; WBBZ, Ponca City, Okla.; KELO, Sioux Falls, S. D. ; WIBU, Poynette, Wis.; KXRO, Aberdeen, Wash. ; KPFA, Helena, Mont.; KWYO, Sheridan, Wvo. ; WABY, Albany, N. Y. ; WNBF, Binghamton, N. Y. ; WBEO, Marquette, Mich.; WEST, Easton, Pa.; WGH, Newport News, Va. ; WATL, Atlanta ; WMBS, Uniontown, Pa.; WSNJ, Bridgeton, N. J. ; WPAX. Thomasville, Ga. ; KOBH, Rapid City. S. D. ; WHFC, Cicero, 111.; KFAM. St. Cloud, Minn.; KGHI, Little Rock, Ark.; KGKL, San A n g e 1 o, Tex.; KVOX, Moorhead, Minn. ; WTMV, E. St. Louis, 111. ; KRBC, Abilene, Tex. ; WMIN, St. Paul; KRE. Berkeley. Cal.; WIBX, Utica, N. Y. ; WERE, Wilkes-Barre, Pa.; WDAS, Philadelphia. Pa.; WMBO, Auburn, N. Y. ; WCPO, Cincinnati; WRBL, Columbus, Ga. ; WJNO, West Palm Beach, Fla. ; WRDW, Augusta, Ga. ; KWOS, Jefferson City, Mo.; KCKN, Kansas City.
Grants of Sept. 12
The Sept. 12 grants were: WABI, Bangor, Me.; WJTN, Jamestown, N. Y. ; WMAS, Springfield, Mass. ; WGAL, Lancaster, Pa. ; WMPC, Lapeer, Mich. ; WJAC, Johnstown, Pa. ; W W S W, Pittsburgh ; WRAK, WilHamsport. Pa.; WCML Ashland, Ky. ; WOMI, Owensboro, Ky. ; WHLS, Port Huron, Mich.; WFTC, Kinston, N. C. ; KALB, Alexandria, La.; WJBY, Gadsden, Ala.; WJHL, Johnson City, Tenn. ; KRIC, Beaumont, Tex. ; W O P I, Bristol, Tenn.; KFVS, Cape Girardeau, Mo.; WRJN, Racine, Wis.; WGL, Fort Wayne, Ind. ; KAST, Astoria, Ore.
WJMS, Ironwood, Mich., and WSYB, Rutland, Vt., were granted new construction permits for equipment changes along with the night power boosts.
REVISION of the rule requiring listing of individual phonograph records performed over stations by title on station logs, which drew protest from the industry, was ordered Sept. 12 by the FCC. Action was upon recommendation of the FCC Law Department, following correspondence with Andrew W. Bennett, NAB counsel, who held that the regulation would work undue hardship on smaller stations. [Broadcasting, Aug. 15]
The rule Section 3.90(a) (2) was amended by deleting the words "together with the name or title of each", and adding the words "of the complete program". In revised form, it now reads:
. . . (2) An entry briefly describing each program broadcast, such as 'music', 'drama', 'speech', etc., together with the name or title thereof.
Foley Plans Spot
FOLEY & CO., Chicago (Foley Honey and Tar), is readying a fall and winter spot campaign to begin on a large list of midwest stations between Oct. 15 and 30. According to Wendell Walker, account executive of Lauesen & Salomon, Chicago, the appropriation is approximately 50% above the spot campaign used last year. Included on the schedule is WLS, Chicago, with six 15-minute programs daily except Sunday, and WCLE and WGAR, Cleveland, WHKC, Columbus, WSAI, Cincinnati, WJR and CKLW, Detroit, WHIO, Davton, WCAE, Pittsburgh and KITE, Kansas City, with one minute announcements 5 to 11 times weekly for a 26-week period.
Omar Picks
OMAR Inc., Omaha, is using 12 stations in the Midwest and West on behalf of Omar Flour and Omar Bakeries. Featuring its flour products are WLS WOW WMT WHO KMMJ KVRS WNAX KOA and KDFN. Its bakeries are promoted over WBNS WTMJ and WFBM. Fifteen-minute transcribed programs are used on all stations excepting WLS, which produces a live talent program. Varying from three to six days weekly, the contracts are for 39 and 52-week periods. Lyle T. Johnston Co., Chicago, is the agency.
Scott Towels Campaign
SCOTT PAPER Co., Chester, Pa., on Sept. 18 will start its fall campaign for Scott Towels using participations thrice weekly on women's programs on stations throughout the country. Campaign is similar to that used last year on 38 stations, although exact number of stations for the year was not divulged by J. Walter Thompson, New York, the agency handling the account.
Oyster Shell Renews
OYSTER SHELL PRODUCTS Co., New Rochelle, N. Y., is renewing contracts with the 38 stations carrying its spot announcements. Spots vary from one to three times weekly and on some stations are daily. Brown & Thomas, New York, handles the account.
and the sponsor's name with the time of the beginning and ending of the complete program. If a mechanical record is used, the entry shall show, the exact nature thereof such as 'record', 'transcription', etc., and the time it is announced as a mechanical record. If a speech is made by a political candidate, the name and i^olitical affiliations of such speaker shall be entered.
The FCC stated that a further study would be made of the rules governing log entries "to insure that they impose no unnecessary burden on any particular group of stations."
Note: Subscribers may correct their copies of the rules and regulations, promulgated by the FCC to become effective Aug. 1, 1939, as published by Broadcasting in a separate volume, by referring to page 35, column 1 of that volume.
Formal Dedication Of New York Net
Prominent Officials Take Part In Inaugural Program
NEW YORK Broadcasting System, new regional network of nine stations, was formally inaugurated Sept. 12 in a two-hour dedication program featuring E. M. Stoer, president of the new network and president of Hearst Radio; Gov. Herbert H. Lehman, speaking from Albany on "Honesty in Advertising"; Acting Mayor Newbold Morris, of New York, and Dr. John S. Young, director of radio and television of the New York World's Fair.
Part of the broadcast originated from the studios of WINS, New York, key station of the new network, with music by the WINS orchestra directed by Louis Katzman. Novachord music by Ferde Grofe's orchestra was heard from the Ford Bldg., at the New York World's Fair, and the Orange Blossom quai-tet was heard from the WINS studios on the Fair grounds.
Stations of the New York Broadcasting System participating in the broadcast were WINS: WABY, Albany; WIBX, Utica: WSYR. Svracuse; WMBO, Auburn; WSAY, Rochester; WKBW-WGR, Buffalo; WJTN, Jamestown.
Constant inter-communication between the network's stations is now going on, according to Carl Caiman, vice-president and general manager of the System, to arrange network programs. Between Sept. 15 and the end of the month, a total of ten commercial programs will start on the network, Mr. Caiman said, although the names of the sponsors have not yet been released.
Lipton on 50
THOMAS J. LIPTON Inc., Hoboken, N. J., late in September is starting a campaign for Lipton's Tea using 10 spot announcements weekly on 50 stations throughout the country. On Sept. 12 the company started a 13-week campaign of thrice-weekly quarter-hour participation on the Make Believe Ballroom program on WNEW, New York. Young & Rubicam, New York, is the agency.
Alexander Favors Curb On Use of Broadcasts To Promote Beer, Wine
REEMPHASIZING his official stand against radio advertising of alcoholic beverages, W. S. Alexander, administrator of the Federal Alcohol Administration, told delegates at the annual convention of the National Alcoholic Beverage Control Assn., at Bretton Woods, N. H., on Sept. 6 that although there have been "distinct gains" in popular sentiment to curb this advertising, it is "piling up trouble" for manufacturers who use it. He also expressed sympathy for the i bill of Senator Johnson (D-Col.) to ban all alcoholic beverage advertising from the air.
"The broadcasting chains have decided to take no distilled spirits advertising," Mr. Alexander j pointed out in reviewing the "tan ' gible results", "and the NAB also i has refused to accept such adver j tising in the future. Both do accept malt beverage and wine ad j vertising, however. Incidentally, ] there was no distilled spirits ad : vertising being done on the na i tional chains, and practically all of ] the alcoholic beverage radio adver . tising is being done by brewers. • The principle, however, has re > ceived recognition from the radio I,' people — which is also something ; gained. \
"On nothing have I expressed j myself with firmer conviction than t on radio advertising of alcoholic i. beverages. In principle it is wrong; r| in practice it is piling up moun ' tains of trouble for the shortsighted manufacturers who use it." |
Expanded Pinex Series i To Include 65 Stations
EXPANDING its previous spot j campaign slightly, Pinex Co., Fort ' Wayne, Ind. has scheduled about 65 stations in the United States and 1 Canada for its 1939-40 series starting Oct. 2. All but several southern stations stai't on that date, the latter starting Oct. 16.
Live talent 15-minute programs and 30-minute Saturday night Ba7-n Dance broadcasts are planned on WLS and WLW. Each will carry six programs weekly. Fifteen : minute transcriptions from three to \ five days weekly will be carried over WWVA, WHO, WOW, WJR, WSM and WFIL.
All other U. S. stations, representing nationvidde coverage, will • carry five to seven announcements weekly. Twelve Canadian outlets are included in the list, with announcements scheduled once and twice daily six days weekly. The campaign, which will run 22 weeks on most stations, 18 weeks on southern outlets, is handled by Russell . M. Seeds Co., Chicago.
Flex-O-Glass on 18
EIGHTEEN STATIONS in the East and Midwest will be used by Flex-O-Glass Mfg. Co., Chicago, in its fall and winter campaign placed through Presba, Fellers & Presba, Chicago. Varying between barn dance programs, service reports, transcriptions and participation programs, the schedule will be carried over WLS WHO KMA WJEJ WEEI WJR KITE KMOX KWTO KMMJ WHAM WLW KDKA WEEU KSOO WNAX WIBW WLBZ. Starting dates are from Sept. 30 to Oct. 28.
Page 30 • September 15, 1939 BROADCASTING • Broadcast Advertising [