Broadcasting (July - Dec 1939)

Page scan 000607 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1939
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1939)
Leaf #:
000607
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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,\ aV Va IN 12 DAYS TAKING its name from the special telephone ■ number "Chestnut 99 Forty-Four" set up to handle calls for it, this All Request program went on the air for the first time on Monday evening, August 14th, 1939. Completed calls for a single program reached a high of 4, 181 in the 3 hours of the program on Saturday evening, August 26th. Metered "busy" signals, together with the record of completed calls, show that "Chestnut 99 FortyFour" was called 91,260 times* during the first 12 broadcasts of this new, all request program. Recorded Telephone Calls to "CHestnut 99 Forty-Four" Completed Calls Ausust 14-26, 1939. Busy Signals *ln Addition to this total, thousands ot calls (of this program were attcrT>pted over the regular telepSor)e lines c( Radio Station KXOK— CHestnut 3700— and those of the Star-Times— CHestnut 6000. THIS ENORMOUS AUDIENCE RESPONSE IS AVAILABLE FOR YOUR ADVERTISING MESSAGE TO THE RICH ST. LOUIS AREA i • li SAINT LOUIS OWNED AND OPERATED BY THE SAINT LOUIS STAR-TIMES 1250 KILOCYCLES 1 000 WATTS FULL TIME NATIONALLY REPRESENTED BY WEED & CO. NEW YORK — CHICAGO D E T R 01 T SAN FRANCISCO BROADCASTING • Broadcast Advertising September 15, 1939 • Page 33