Broadcasting (July - Dec 1939)

Page scan 000609 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1939
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1939)
Leaf #:
000609
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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THESE 13,000,000 FAMILIES WHO "LISTEN MOST" TO NBC RED WANT TRY THAT NEW DESSERT*, NOW! *Speaking of desserts — Kraft-Phenix Cheese and Standard Brands' Royal Desserts have been on the NBC Red Network exclusively since 1933 — General Foods' Jello since 1936! families "listen most" \^BC Red NETWORK dvertisers and agency men who have Ipard the story agree that here is no romotional exploiting of "another lirvey." But for the first time a facal presentation of why and how radio t'&rks the way it does — the ABC's of i dio transmission — the translation of Millivolts and listening habits into 'Ktra sales and profits. How to evalu'le one network against another — stalon by station. Why daytime coverage ffers completely from night-time covlage. Why a CAB rating on the Red Network means a greater nation-wide audience for your program than the same rating on another network! May We Tell You the Story? We believe the fact that 13,000,000 radio families listen most to the Red Network, means a bonus of tangible, extra sales results for Red Advertisers. Perhaps that explains why 79 national advertisers spent over $31,000,000 on the NBC Red Network last year — more money than was spent in any other single advertising medium in the world. Perhaps that also explains why a majority of the leading programs — day and night — are on the Red — and why this has been true every year since network broadcasting began. May we tell you the important reasons why the NBC Red is the network most people listen to most? NBC Red NETWORK The network most people listen to most NATIONAL BROADCASTING COMPANY A RADIO CORPORATION OF AMERICA SERVICE