Broadcasting (July - Dec 1939)

Page scan 000611 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1939
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1939)
Leaf #:
000611
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

• So thoroughly has WKY conditioned bihty, WKY is truly "O k 1 a h O m a's ■= In a recent study made among 803 Oklahoma .. ^, ■ j.t ^ r »t r , »•« City homes, representing a cross section of the Its newscasts for the air that 59.5% of Newspaper of the Air." city, the station preferences for newscasts the Oklahoma Citians who depend on the Being first on the air with the news ^'ere found to be: radio to keep abreast of the news keep has become a habit with WKY, just as Station B 15 3^ their dials set to this station.* listening to WKY has become a habit with Station C 5 4% Manned by a newspaper-trained staff Oklahoma listeners and selling through Station D 1.8% . . . employing methods typical only of WKY has become a habit with sponsors. No preference 18.0% those so trained . . . using its modern machinery to combine newspaper's precision ^« and accuracy with radio's speed and flexi / 1/ / / / l^K Y K^/uako^/na ^^^^ NBC AFFILIATE 900 KILOCYCLES ^ Owned and Operated by the Oklahoma Publishing Company * The Daily Oklahoman ♦ Oklahoma City Times The Farmer Stockman Mistletoe Express KVOR, Colorado Springs * KLZ. Denver (Affiliated Mgmt.) * Represented Nationally by the Katz Agency, Inc.