Broadcasting (July - Dec 1939)

CLINE APPOmTED ^AB SALES CHIEF APPOINTMENT of William R. Cline, commercial manager of WLS, Chicago, as chairman of the Sales Managers' Division of the NAB, succeeding Craig Lawrence, sales manager of Iowa Broadcasting System, was announced Sept. 25 by NAB President Neville Miller. Mr. Miller also announced that the Sales Managers' Division will function through an Executive Committee yet to be appointed, which will work in cooperation with the newly-created Bureau of Radio Advertising of the NAB. It is planned to develop a sales and promotion program for member stations. Under the reorganization plan, it is expected that district directors will appoint representatives to the division and that New Station in S. C. MARKING its debut with an allday schedule of non-commercial programs, highlighted by the South Carolina-Catholic U football game, the new WCOS, Columbia, S. C, went on the air Sept. 29 with 100 watts night and 250 day on 1370 kc. The station is RCA equipped throughout. Its manager is H. A. Deadwyler, with Charles A. Thoman as assistant manager and plant engineer, J. W. Mclver as commercial manager and Sterling W. Wright as program director. The station is licensed to Carolina Advertising Corp., whose president is A. B. Langely, president of the Carolina Life Insurance Co. and former State legislator. all activity of the Sales Managers group in each district will be centered under the director. The NAB Bureau Sept. 25 announced the first of a series of projected trade studies for member stations. Prepared by Samuel J. Henry Jr., of the Bureau, the study covers department stores. Arizona Isle MAROONED on an island in Arizona was the seemingly impossible plight of Dow Ben Roush, manager of KTUC, Tucson, recently. On his way to Phoenix for conferences with Fred Palmer, Arizona Network manager, Roush stopped in Bisbee to visit KSUN officials. Caught between that city and Phoenix by Arizona's recent flood, he was finally rescued from his temporary "island". He continued his journey, but several days late. Gypsum Spots in Canada GYPSUM LIME & ALABASTINE, Canada, Toronto (insulating material), on Sept. 5 started a six-weekly transcribed spot announcement campaign on 18 Canadian stations. McConnell & Eastman, Toronto, placed the account. New Charleston Station, WGKV, On Air Sept. 24 With 100 Watts, FuUtime WITH its transmitter located atop Coal Branch Heights, overlooking the city of Charleston, W. Va. and one mile from the center of the city, the new WGKV, 100 watts fulltime on 1500 kc, went on the air Sept. 24 with a dedicatory program featuring local notables. Manager of the station is Richard F. Sowers, formerly with WJW, Akron, and more recently with WCMI, Ashland, Ky. Program director is Joseph B. Matthews, also formerly with WCMI, who has served with KGNC, Amarillo; KGGM, Albuquerque, and KBIX, Muskogee. Announcers are Carl Kent, formerly with WADC, Akron; John Miller, from WCMI, and Hal Fromer, from KFI and KFVD, Los Angeles. The station is equipped with a Collins transmitter and a 160-foot Lingo radiator, along with Collins speech input equipment, a General Radio monitor, RCA microphones and RCA turntables. AMP transcription library is used. The station was designed and its installation supervised by Odes E. Robinson, chief engineer of WCHS, Charleston, and the West Virginia Network. Staff engineers are Francke Fox, formerly with WJIS Beckley, W. Va., and WHLS, Bluefield, W. Va.; Paul and Kenneth Forney, of the University of Illinois. Building New WCAR SURVEYS are now being made for a site for the new WCAR, Pontiac, Mich., authorized for construction last July by the FCC and scheduled to go on the air ai'ound Nov. 15 with 1,000 watts daytime on 1100 kc. RCA equipment and a 225foot Truscon radiator have been ordered. Wiley Wenger, formerly with KFNF, Shenandoah, la., has been appointed chief engineer. The station will be managed by H. Y. Levinson, chief stockholder, who is publisher of the weekly Farmingfon (Mich.) Enterprise. Plans for New WFTL W. L. CLARK, onetime manager of WLAP, Lexington, Ky., will be manager of the new WFTL, Fort Lauderdale, Fla., which he reports plans to be on the air about Nov. 15. The station was authorized last July 13 by the FCC to operate with 100 watts night and 250 day on 1370 kc. Francis Carroll, of WJNO, West Palm Beach, has been appomted chief engineer. Other staff appointments remain to be made. The station will be owned by Tom M. Bryan, contractor and real estate man. It will be Western Electric equipped throughout, with a 175-foot Blaw-Knox radiator. Parker-Herbex on 5 PARKER-HERBEX Corp., New York, on Sept. 25 started a test campaign for its medicated hair preparations using quarter-hour participations thrice weekly on women's programs in five cities. Stations are WRC, Washington; WCAE, Pittsburgh; WCKY, Cincinnati; KNX, Los Angeles, and WTCN, Minneapolis. Wm. H. Rankin & Co., New York, handles the account. Page 36 • October J, 1939 BROADCASTING • Broadcast Advertising