Broadcasting (July - Dec 1939)

Record Details:

Title:
Broadcasting
Date:
July - Dec 1939
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1939)
Leaf #:
000802
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 06, 2022
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AGAIN FIRST with the Newest ^JpELEVISION demonstrations, of course — but it has been one of the biggest events in a long time here in Salt Lake, judging from crowds attracted and interest displayed. What does this mean to you, as an advertiser? It means that the people of the intermountain territory look to KDYL for everything that's newest and most interesting — that they will continue to think of KDYL as the station that "always has it first" — ^that they will continue to sense KDYL's leadership. sooo /watts mrmi tooe vWAnJNiOHTl DY THE POPULAR STATION Salt Lake City, Utah Representatives : JOHN BLAIR & COMPANY Chicago New York Detroit San Francisco Los Angeles PEARCE A PIONEER Claims He Conducted Music Broadcast in 1914 NOT YET claiming he is the first person to have conducted a musical broadcast, but wondering if there ■were any others before him, is AI Pearce, currently heard with his Gang for Dole Pineapple on CBS. His record goes back to 1914 — the log of the USS Sherman in Washington, D. C, contains the record of the ship having received by wireless telephone a musical program conducted by Pearce. A lad of 16 at the time, Pearce broadcast over a radio arc transmitter from a station owned and operated by E. A. Portal, located atop the Garden City Bank in San .Jose, Cal. Using an Edison "morning glory" type microphone, Al acted as m.c, and then sang with his brother in an act billed as "Al and Cal", with the theme song "Hello, Hawaii, How Are You?", which was the hit of the 1914 season. Currently he is trying to find out if he was the first person to conduct a music-comedy program on the air. Langendorf Increases LANGENDORF United Bakeries, one of the Pacific Coast's largest bakery concerns and a major radio advertiser, recently expanded its two network shows. News Pictorial, previously heard thriceweekly on 24 Don Lee stations, changed time, name and format and is now on NBC-Pacific Red network five days a week as Original Rtish Hughes Pictorial. The Phantom Pilot is now on Mutual-Don Lee two to three times weekly. Langendorf introduced WheatoNuts and Dr. Penland's bread in California and Washington this year. Leon Livingston Adv. Agency, San Francisco, is agency. Rolls Razor in Canada RICHARDS GLAS Co., Toronto (Rolls Razors) on Oct. 16 will start a campaign of spot announcements to run three to six times weekly on CHNS, Halifax; CJCB, Sydney, N. S. ; CFNB, Fredericton. N. B. ; CKCW, Moncton. N. B. ; CHS.L St. John. N. B. ; CFCF, Montreal ; CKAC, Montreal ; CFRC, Kingston, Ont. ; C.JKL, Kirkland Lake, Ont.; CKCR, Kitchener, Ont. ; CFPL, London, Ont. ; CBO. Ottawa ; CKSO, Sudburv. Ont. ; CKGB, Timmins. Ont.; CKCL, Toronto ; CKLW, Windsor ; and a group of western stations. A. McKim Ltd., Toronto, placed the account. COME AND GET ITi A ready-made audience with a constant supply of ready cash is the golden combination offered you on WAIR. If it's volume you want — it's here! Come and get it! WAIR Winston-Salem, North Carolina National Representatives Sears 8C Ayer IN ANTICIPATION of two new papas, members of the staff of WJSV, Washington, tossed a baby shov/er for Joe King, announcer, and Granville Klink, engineer. In front row (1 to r) are Margaret Legge, assistant bookkeeper; King and Klink; Gladys Hall, secretary to CBS Vice-President Butcher; middle row, Hugh Conover, announcer; Charles Parker, guest relations; Robert Pilchior, engineer; Elma Williams, secretary to Chief Engineer Clyde Hunt; top row, Donald Saunders, engineer, and Harry McTigue, sports. The King baby, a boy, was born Oct. 11 and the Klink baby, also a boy, Oct. 2. ABDICATION speech of Edward VIII of England in December, 1936, as recorded by World Broadcasting System, has been placed in the steel Crypt of Civilization at Oglethorpe U, Atlanta, along with' other recordings. THE VOICE OF MISSISSIPPI 5,000 D N.BX. STRIKE OIL IN MISSISSIPPI "Black gold" — six-thousand barrels per day is being taken from Tinsley Dome, approximately 30 miles north of Jackson. Drilling activity is underway in Hinds, Warren and Madison counties. "Shooting" continues along the gulf coast. Base prices for leases range from $17.50 to $350 per acre. Oil fever is already manifest in Jackson and surrounding vicinity. Hotel, ofSce and residential accommodations are at a premium. Invest your advertising dollars with WJDX. Mississippi's dominant radio station will help you "strike oil" in this rapidly developing market area. Owned ond Operated By LAMAR LIFE INSURANCE COMPANY JACKSON, MISSISSIPPI Page 52 • October 15, 1939 BROADCASTING • Broadcast Advertising