Broadcasting (July - Dec 1939)

rV. p. FULLER Co., San Francisco i paints and varnishes), recently used 15 stations in eight Western states a a special two-week spot announcement campaign to test the radio Adaptability of an advertising idea, 'mbodying an offer for an end table 'or one cent with a $2.99 paint purphase, previously used only in newspaper and magazine copy. McCannBrickson, San Francisco, handles the Account. STANDARD OIL Co., of California, (Ban Francisco, has contracted with KPO, San Francisco, for 14-weekly time signals for a year. Agency is McJpann-Erickson, San Francisco. feoS MFG. Co. of Canada, Toronto Kcleanser) started Oct 1 the Goxicou pluh six times weekly on CHRC, Quepec, as a test. L. J. Haegerty & Assopiates, Toronto, placed the account. '[PIONEER CANNERIES, Seattle i< Minced Sea Clams), in a five-week 'Southern California campaign which Started Oct. 9, is using daily participaijtion in the combined Sunrise Salute tmd Housewives Protective League iprograms on KNX, Hollywood. AgenX'y is J. Walter Thompson Co., San '[Francisco. Undy lotshaw body rub, I'Chicago, has started Boh Elson's Sports Review, thrice-weekly quarterhour series on WON, Chicago. Neisser-Meyerhofif, Chicago, is agency. :The program is sponsored on alternating days by Charles B. Knox Gela<itine Co. jBLUE BIRD POTATO CHIPS Inc., jOakland, Cal., in a 30-day campaign 'which started Oct. 9, is using daily .")0-word spot announcements on KWG KROY KARM KERN KLX and KSRO. Agency is Emil Brisacher & , Staff, Los Angeles. IFRUIT INDUSTRIES Ltd., Los Angeles & San Francisco (Guasti wine;, in a Southern California pre-holiday campaign which started Oct. 9, is using five one-minute dramatized . transcribed announcements weekly on KHJ KFXM KVOE KDB KGB KFI (and 10 a week on KFOX. Contract is . for 12 weeks. Emil Brisacher & Staff, Los Angeles, is the agency. HOUSTON MILLING Co., Houston, Tex., (American Maid Flour), has started using five times weekly, the quarter-hour transcribed program. Wade Lane's Home Folks, on KTBH, that city, in a test campaign, and contemplates extending the series to include eight additional stations in Texas and Louisiana. Giezendanner Adv. Co., Houston, has the account. Transcribed series was produced by Mertens & Price, Los Angeles. Salesmen's Kitty SALES staff of KMPC, Beverly Hills, Cal. has started a three-month contest to bring in the largest volume of new business by Christmas. There are no rules to the contest. Only requirement is that business secured must not have been on the station within six months. Each account exexecutive has contributed to a "kitty" which will be awarded to top man at end of the contest. Bob Reynolds, at the present time, leads in the field. WILLIAM T. THOMPSON Co., Los Angeles, out of radio for some time, to introduce a new soil conditioner, VIT B-1 powder, is conducting a test campaign on KECA. that city, using the weekly Garden Club of the Air. Contract is for 13 weeks, having started Oct. 8. A regional campaign is contemplated. Agency is Richard T. Clarke Co., Beverly Hills, Cal. BORDEN DAIRY DELIVERY Co., San Francisco (dairy products), on Oct. 9 started for 52 weeks a thrice daily six times weekly 10-minute news program featuring Ted Bliss as commentator, on KH.I, Los Angeles. Los Angeles City News Service and INS are used. Firm is also sponsoring similar daily news broadcasts, with John B. Hughes as commentator, on KFRC, San Francisco. Agency is McCannErickson Inc., San Francisco. LOWE BROS Co., Toronto (paints), has started spot announcements on CKCL, Toronto, as a test, and later will expand to cover a number of Canadian stations. Account was placed by MacLaren Adv. Co., Toronto. CUSTODIAN TOILETRIES Co., Chicago (cosmetics), is using a varying schedule of transcribed spot announcements on WOAI, San Antonio ; KGNC, Amarillo ; WFAA and KRLD, Dallas; KPRC, Houston; KOMA, Oklahoma City. H. W. Kastor & Sons Adv. Co., Chicago, handles the account. PEOPLE'S CREDIT JEWELLERS, Toronto (chain stores), has started weekly Cupid's Corner, an interview with recently engaged couples, on CFRB, Toronto, and Musical Oems, on CKAC, Montreal. Same sponsor on Oct. 8 started Sunday evening network singsong from Toronto on CKCL, Toronto ; CKCO, Ottawa ; CHML, Hamilton, Ont. Agency is MacLaren Adv. Co., Toronto. TUCKETT'S Ltd., Hamilton, Ont. (Wings cigarettes) on Oct. 9 started 4 spot announcements daily on 45 Canadian stations, to run till Dec. 30, 1939. Account was placed by MacLaren Adv. Co., Toronto. WESTERN CANADA Flour Mills, Toronto, has added four additional stations — C F R C, Kingston, Ont. ; CFCO, Chatham, Ont.; CKLN, Nelson, B. C. ; CHWK, Chilliwack, B. C. — to the 27 stations listed in Broadcasting, Oct. 1, for the transcribed dramatized show Cavalcade of Drama. Account was placed thru A. McKim Ltd., Toronto. I. J. FOX, Cleveland (chain furriers), on Oct. 11 started sponsorship of the MBS program The Lamplighter on WHK, Cleveland, Wednesdays at 10 :45 a.m. The quarter-hour program, featuring Jacob Tarshish, is sponsored on WOR, Newark, by A. Goodman & Sons, New York. G. T. FULFORD Co., Canada (Dr. William Pink Pills), on Sept. 20 for 52 weeks started a campaign of transci'ibed announcements on 12 Canadian stations. Spot Broadcasting, New York, placed the spots. 1000 WATTS DAYTIME-500 WATTS NIGHT AND COmPRNY N ECU YORK DETROIT CHICRGO SflN FRANCISCO ■ * RADIO STflTION REPRESENTOTIVES LET ONE OF RADIO'S GREATEST PRODUCERS SHOW YOU HOW TO BUILD SHOWS THAT CUCK! Everything you need to know to get — • top-notch shows! • larger listening audiences! • unusual sales results! YOU'LL gain years of production experience ... overnight , , , by letting John S. Carlile show you how to organize, produce and direct successful radio shows. 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Name Address City State □ Check here if you prefer enclosing $3.75 with coupon, in which case W3 pay the postage. Same refund guarantee applies, of course. (NOTE: N. Y. C. residents add ftc tor Sales Tax). BROADCASTING • Broadcast Advertising October 15, 1939 • Page 55