Broadcasting (July - Dec 1939)

Record Details:

Title:
Broadcasting
Date:
July - Dec 1939
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1939)
Leaf #:
000807
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 06, 2022
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NEIL PETREE, president of Baker Bros., Los Angeles (left), largest retail furniture store in the United States, takes a vital interest in the radio activity of the firm he heads and is pictured v^^ith Edgar Harrison Wileman, commentator (right), on a recent Background for Living program, sponsored by the store on KNX, Hollywood. The thrice-weekly quarter-hour program originates from the radio studio which Mr. Petree recently built in the store's 11th story auditorium in downtown Los Angeles. Mr. Petree designed the program, previous radio activity having been confined to spot announcements and participations. Mr. Wileman, head of the firm's interior decoration department, was chosen commentator. Mr. Petree appears at intervals to "confirm the commercials." Spots Promote Contest TOTAL of $1,000 in cash, with $500 as first prize and 202 smaller prizes, is being offered for a twoweek contest period, Oct. 16-27, by Colgate-Palmolive-Peet Co., Jersey City, on its Ellen Randolph program, which started Oct. 9 on a split NBC-Red and Blue network on behalf of Concentrated Super Suds. Prizes are given to listeners sending in the best answers to the problems faced by Ellen Randolph, the program's featured character. The problems are posed only on the program so contestants must listen in order to compete, while advance transcribed announcements are used on stations carrying the program promoting the contest, but not the product. Benton & Bowles, New York, is the agency. KONDON MFG. Co., Minneapolis, on Nov. 15 starts thrice-weekly weather reports for Kondou's Nasal Jelly on Larry Elliot's Rising Son early morning program on WABC, New York. Agency is Addison Lewis & Associates, Minneapolis. 1 % : DAY& ■ No change in programming or policy. Better service to Metropolitan New York including its 6,982,635 foreign citizens. 1000 WAHS DAY AND NIGHT if DIIA YORK lite. Staiitut iJuU SpeaJu y<uM £<uuf44a^\ Tired Hands WHITE cotton gloves, the gift of John C. Roberts Jr., vice-president of the St. Louis Star-Times, and Ray V. Hamilton, manager of KXOK, St. Louis, the Star-Times station, recently were presented Clarence G. Cosby, KXOK sales manager, to remedy the dull ache entering his hands from continually congratulating KXOK salesmen for bringing in 30 new contracts during September and continuing the run at the rate of two a day during October. Among national accounts brought in during the fall rush KXOK lists Wander Co. (Ovaltine), Chicago; Willard Tablet Co. (proprietary), Chicago; Gospel Broadcasting Assn., Los Angeles, and Sinoze Co. (proprietary), Chicago. Royal Dessert Serial STANDARD BRANDS, New York (Royal Desserts), on Oct. 5 started for 52 weeks. Those We Love, a dramatic serial, on 53 NBC-Red stations, Thtirsday, 8:30-9 p.m. (EST), with West Coast repeat, 9:30-10 p.m. (PST). Serial is written by Agnes Ridgeway. Calvin Kuhl of J. Walter Thompson Co., Hollywood staff' is producer for the time being. He also produces the weekly NBC Chase & Sanborn Hour for the same sponsor. Cast includes Nan Grey, Donald Woods, Helen Wood, Alma Kruger and Virginia Sales. All were in the serial when Those We Love was sponsored by Pond's a year ago. Eddy Kay leads the orchestra. Junket's Spots JUNKET FOLKS Co., Toronto (food) on Oct. 16 starts 100 transcribed announcements three times weekly on CHNS, Halifax; CFCY, Charlottetown, P. E. I.; CFCF, Montreal; CHLP, Montreal; CBO, Ottawa; CKCL, Toronto; CKSO, Sudburv. Ont.; CFCH, North Bay, Ont.; CJKL, Kirkland Lake, Ont.; CKGB, Timmins, Ont.; C K O C, Hamilton, Ont.; CKPR, Fort William, Ont.; CKY, Winnipeg; CKCK, Regina, Sask.; CFQC, Saskatoon, Sask.; CKBI, Prince Albert, Sask.; CJOC, Lethbridge, Alta.; CFAC, Calgary; CJCA, Edmonton; CFGP, Grande Prairie, Alta.; CKOV, Kelowna, B. C; CKWX, Vancouver. A. McKim Ltd., Toronto, placed the account. Fougera on Trio E. FOUGERA & Co., New York, during the first week in October started a campaign of three spot announcements weekly for Vapex cold remedy on KFI, Los Angeles, KOMO, Seattle, and KGO, San Francisco. Small & Seiffer, New York, handles the account. New Jamboree Stars LULU BELLE and Scotty, hillbaiy team featured on NBC's National Barn Dance for the last six years have been signed by AVLW, Cincinnati, to headline the Boone County Jamhoree. Transferring from Chicago to Cincinnati, they made their bow to WLW's audience Oct. 7. The wellknown pair in real life are Mr. and Mrs. Scott Wiseman. Rit Dye on 4 RIT PRODUCTS Co., Chicago (dyes), has returned to the air with a small spot campaign on three stations. For its new laundry whitener, the firm is using thrice-weekly recorded programs on WCLS, Joliet, 111., featuring Harry Caray in interviews with shoppers. On WSAI and WKRC, Cincinnati, the firm has started four and thrice-daily spot announcements respectively for its curtain dye. Young & Rtibicam, Chicago, handles the account. National Biscuit Test NATIONAL BISCUIT Co., New York, will shortly begin testing a juvenile quiz show in the interest of Cubs. Program, to be broadcast a half-hour weekly on a Detroit station, not yet selected, will be given a 13-week tryout and if successful will be extended nationally. Lord & Thomas, New York, is the agency. KGYO Dominates the largest wholesale center between Butte and Spokane. Statistics prove it! Advertisers know it! Send for ALL the facts. National Representatives BURN-SMITH CO., INC. New York and Chicago 5000 w. day « 1000 w. night MISSOULAMONTANA ARE SALES "N. 6 •" can give *e ^„„e ra<l ^*;f%b " v.«t don't -V-*;"vE'. For ^e»l, "S^^^^d don't nBeJ^ ^. ^AVE ean't give J Tra*»g vfff aive yo« , i,„v more than lej» people v,ho bny „hal a «»'lj'°»/st,le combined. BROADCASTING • Broadcast Advertising October 15, 1939 • Page 57