Broadcasting (July - Dec 1939)

-7PAViE> WBIG "iGreensboroKC now broadcasting with the newest type Western Electric transmitter and most modern antenna system, in the richest and most populous area in the South, with a power of 5000 Watts Day 1000 Watts Night 's/ms \s WBIG is the dominant station in the richest and most populous area in the South. Greensboro, North Carolina, home city of WBIG, centers a fifty mile radius that shows more automobile registrations, more population, more annual wages paid and greater value of manufactured products than any other southern city. Write Edn€y Ridge, director, for "3 GREAT MARKETS". Its free for the asking. JOHN M. DOLl'H, formerly assistant to Donald \Y. Thornburgh, CBS Pacific Coast vice-president, Hollywood, has been appointed to an executive post with Young & Rubicam, New York. His department will concentrate on advertising research and general coordination with other branches of the agency. Before joining CBS on the West Coast he was associated with N. W. Ayer & Son in New York as a radio producer. MITCHELL SUTHERLAND, formerly promotion manager of the Los Angeles Examiner, recently was named manager of Ruthrauff & Ryan's Seattle office. He succeeds Frederick Duerr, recently transferred to San Francisco. JAMES R. LUNKE & Associates has closed its Chicago office. Main office will remain in Seattle in the .Joseph Vance Bldg. Miss F. M. Landwehr, formerly head of the Chicago office, has joined Mr. Lunke at the agency's Seattle office. PHIPPS RASMUSSEN. , formerly with with the research department of .J. Walter Thompson, recently joined the markets division of McCannErickson, San Francisco. He was succeeded by .7. A. Privett, Jr. EDWARD A. CASHIN, former manager of Barron Collier, Minneapolis, and William L. Robinson, formerly in the promotion and sales mp'-chan'lising department of General Mills, Minneapolis, have ioined the Minneapolis office of BBDO. CURTIS G. PRATT, for four years manager of the merchandising department of Young & Rubicam. New York, has been elected vice-president in charge of the agency's contact department. John M. Van Horson. a member of the merchandising staff, succeeds Mr. Pratt. McGivena Opens Agency L. E. McGIVENA has resigned as president of Briggs & Vaiiey, New York, to open his own advertising agency, L. E. McGivena & Co., at 444 Madison Ave., New York. Telephone is Plaza 3-7422. Mr. McGivena was formerly with Lennen & Mitchell, New York, and previously with the New York News for 16 years in charge of promotion, research and merchandising service. He became well known for the "Tell It to Sweeney" advei'tisements for the News. Vice-presidents are J. Mitchel Thorsen, recently an associate of the Edward L. Bernays public relations organization, and T. W. Seckendorff, of Atherton & Currier, New York. Harry Varley, former head of Briggs & Varley, has rejoined the agency following h's resignation as advertising manager of Schick Dry Shaver Co., and will replace Mr. McGivena as president. CARL STANTON, who has been producing the Bob Hope program on NBC for Pepsodent Co. in Hollywood, on Oct. 9 returned to the New York office of Lord & Thomas to handle radio programs for Lucky Strike cigarettes. Mr. Stanton succeeds George McGarrett who resigned recently. THOMAS LUCKENBILL, talent buyer and account executive on the Lux account at .J. Walter Thompson Co., New York, on Nov. 18 will marrv Junia Culbertson of Washington. D. C. VIRGINIA GATES has resigned as publicity director of Lennen & Mitchell, New York, and has not announced her future plans. TOD RUSSELL, formerly announcer at CFRB, Toronto, has joined the radio department of Ronalds Adv. Agency. Toronto. Available Now WW VA KIDDIE SHOW COLUMBIA^yAf Fill ATE w w A Two-hour Saturday morning entertainment from stage of State Theatre. 1% hours of motion pictures and 30-minutes amateur broadcast. Just released by soft-drink manufacturer, who wound up summer campaign with contest which drew 197,284 bottle caps. Price — $93.50 Including theatre, talent, motion pictures, M. C, station time and production costs. Top Sales and Good'wUl Show CREENSBORaN.C. G«orge P. Hollingbery Co., National Representatives 5,000 WAHS "w'ST'vr COLUMBIA Station at Eleven-Sixty on 2,085,666 Radio Dials JOHN BLAIR CO — National Representatives WATSON HUMPHREY, formerly Livingston Agency, San Francisc and more recently of the productior department of KYA, that city, hajoined the radio production depart ment of Russell M. Seeds Co., Chicago EDWARD LASKER, radio director of Lord & Thomas, New York, was in Hollywood during early October to confer with Tom McAvity, radio department manager in that city. .TIM BEALLE, Pacific Coast radio publicity director of J. Walter Thomi)son Co., Hollywood, is the father of a 6%-pound boy born Oct. 4. ADOLPH L. BLOCH Advertising Agency, Portland, Ore., has purchased the Wm. .Joplin Adv. Agency, established in 1936, and combined both enterprises in the Bloch offices in the Graphic Arts Bldg., Portland. ERNEST FRANK, formerly with Hearst newspapers and more recently with the San Francisco Examiner. has founded Ernest Frank Associates, advertising agency in Monterey, Calif. Associated with him are Phyllis L. Smith, Malcolm Dewees, Ronald .lohnson and Nina Post. GEORGE P. BUENTE, formerly an account executive of Addison Vars Agency, Buffalo, has been placed in charge of the radio and radio merchandising department of FondaHaupt Co., New York. CHESTER S. HENDRY, for the last six years copy chief in the Chicago office of Ferry-Hanly Co.. has rejoined the copy staff of Charles Daniel Frey Co., Chicago. S. M. BALLARD has been appointed copy chief of Gardner Adv. Co., St. Louis. HAROLD KEMP, executive of StackGoble Adv. Agency. New York, was in Hollywood Oct. 2 for the start of the NBC Sherlock , Holmes program, sponsored by Grove Laboratories, St. Louis. DON BERNARD, formerly in charge of West Coast production for CBS. has joined the radio department of William Esty & Co., New York. BEN.IAMIN POTTS of the radio department of N. W. Ayer & Son, New York, on Oct. 4 started a weekly course in radio drama at the Ballard School, New York. CARL WESTER & Co., Chicago program firm, has moved to Suite 818. 360 N. Michigan Ave. ; phone, Randolph 6922. A. Fairbarn Smith A FAIRBARN SMITH, 44, assistant general manager of A. McKim Ltd., Canadian agency, died at Montreal Oct. 4. Born in Chicago in 1896 and educated at McGill U, he saw service in the World War with a Canadian artillery unit. Invalided home in 1917 he worked in advertising agencies in the United States till 1921, joined Brigdens Ltd., Toronto photo-engravers, as manager of creative department. In 1931 he joined the Montreal office of A. McKim Ltd., and was elected a director of the firm in 1937. He is survived by his wife, two daughters and his mother. WFBG ALTOONA PENN. providing the ONLY full coverage of the Altoona trading area announces its AFFILIATION WITH NBC-RED and FULL TIME OPERATION Page 58 • October 15, 1939 BROADCASTING • Broadcast Advertising