Broadcasting (July - Dec 1939)

Record Details:

Title:
Broadcasting
Date:
July - Dec 1939
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1939)
Leaf #:
000811
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 06, 2022
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AID JJRIOR to 1935 no "first aid" directory source existed in the radio advertising industry. Those were sad days. Long hours were spent in vain research. Time-buyers, account executives, advertising managers, station managers, chief engineers — a whole industry — were in a constant question-and-answer quandary. Naturally, a Yearbook was needed. So in 1935 the editors of Broadcasting published the Broadcasting Yearbook Number, first of its kind, with scores of fully-indexed directories and documentary reference data . . . large, well-tabulated^ easy-toread and easy-to-use pages ... a completely reliable and useful volume. Cast in the same mold, with yearly refinements, came the 1936, 1937, 1938 and 1939 Yearbook Numbers ... a succession of indispensable, everyday tools for a growing industry. The 1940 Broadcasting Yearbook Number now is in process of production. Many new features are being added . . . some at the suggestion of the men who use it most, the time-buyers. As before, the new edition stresses utility. It must work for everyone in the industry, everyday. Not a museum piece or "special edition", the 1940 Yearbook Number will get greater use than ever before. Small wonder, then, that the 1940 Broadcasting Yearbook Number, the year-round advertising buy at regular issue rates, is your first advertising choice of the year. one page, $192 • half page, $108 • quarter page, $60 frequency rates on request 55^