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^ OFFICE ^
Of THE
I ainH never saw nothing like these here promotions I
# With all due regard to Messrs. Barnum and Bailey and their undoubted genius at "promotion", we of WHO can smile a tolerant smile at any three, nine, or fifteen-ring circus the world has ever known! For almost every day, WHO does something new! And the result is that every day and every night, the whole Mid-West is crowding into our tent!
For instance, this way, ladeez and gemp-mums — hurry, hurry, hurry! — here are a few of our recent promotions! ... At the Iowa State Fair, August 25 through September 1, WHO set up a "Crystal
Studio" from which we broadcast all local and feature programs. Broke all attendance records — distributed 25,000 broadsides with pictures of WHO staflf and artists — completely ran out on the second day! ... At the WHO Tall Corn Contest, 63 entries got huge crowds and publicity, with Governor of Iowa presenting prizes before Grandstand on August 30! . . . On September 17, H. R. Gross, our popular newscaster, was made Honorary Chief of the Fox and Sac Indian tribes at Fort Atkinson, before the largest crowd assembled in north-eastern Iowa since Ringling Circus was there many years ago! . . . At Corn Belt Plowing Contest, sponsored by WHO, nearly 20,000 people saw 23 contestants vie for the plowing championship of the MidWest, with news-reel reporters shooting the contest for national distribution. This was on September 23! . . . On September 30, WHO opened the ninth season for the Iowa Barn Dance Frolic, with 4500 people in attendance at the Des Moines Shrine Temple. Hundreds turned away!
And so on — until both you and we are out of breath! But mark you — this is promotion. This is showmanship. This is the stuflF from which radio audiences are built — the substance that has made WHO in fact the Voice of the Mid-West .... Is there a sales message that we can shout for you?
WHO,
+ for IOWA PLUS! +
DES MOINES . . . 50,000 WATTS J. O. MALAND, MANAGER
FREE & PETERS, INC., National Representatives