Broadcasting (July - Dec 1939)

Record Details:

Title:
Broadcasting
Date:
July - Dec 1939
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1939)
Leaf #:
000986
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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THE ffudinadi. OF BROADCASTING STATION ACCOUNTS sp— studio programs t — transcriptions sa — spot announcements ta — transcription announcements WGAR, Cleveland Standard Oil Co. of Ohio, Cleveland, 10 sa weelily, thru McCann-Erickson, Cleveland. Roekveood & Co., Brooklyn (candy), 5 sa weekly, thru Federal Adv. Agency, N. Y. Quaker Oats Co., Chicago (Aunt Jemima flour), 6 sa weekly, thru Sherman K. EUis & Co., Chicago. Kellogg Co., Chicago (All-Bran), 3 sa weekly, thru Kenyon & Eckhardt, N. T. Unitarian Fellowship for Social Justice (religious), weekly sp, thru U. S. Adv. Corp., Toledo. Practical Diesel Training School, Detroit, weekly sp, thru Rickerd, Mulberger & Hicks, Detroit. Pillsbury Flour Mills Co., Minneapolis, 5 sp weekly, thru Hutchinson Adv. Co., Minneapolis. Cluett, Peabody & Co., New York (Sanforizing), 6 sp weekly, thru Young & Rubieam, N. Y. WFBR, Baltimore BC Remedy Co., Durham. N. C. (proprietary), so series, thru HarveyMassengale Co., Durham. Beaumont Labs., St. Louis (r-Way tablets), 200 ta, thru H. W. Kastor 6 Sons, Chicago. Maryland Pharmaceutical Co., Baltimore (Rem, Rel), 156 ta, thru Joseph Katz Co., Baltimore. P. J. Ritter Co., Bridgeton. N. J. (catsup), 26 t, thru Clements thru Clements Co., Philadelphia. Swift & Co., Chicago (sausage), 13 so, thru J. Walter Thompson Co., Chicago. WTAQ, Green Bay, Wis. Chicago Technical College, Chicago, 10 so weekly, thru Vanderbie & Rubens, Chicago. Liggett & Myers Tobacco Co., New York (Chesterfields), sa series, thru Newell-Emmett Co., N. Y. Pure Oil Co., Chicago, 2 so weekly, thru Leo Burnett Co., Chicago. Woodman Accident Insurance Co., Omaha, 2 t weekly, thru Presba, Fellers & Presba, Chicago. KGMB, Honolulu; KHBC, Hilo Seeck & Kaide, New York (Pertussin), 30 sa, thru J. Walter Thompson Co., N. Y. Ex Lax Mfg. Co., Brooklyn (proprietary), 5 ta weekly, thru Joseph Katz Co., Baltimore. Acme Breweries, San Francisco, 156 so, thru Emil Brisacher & Staff, San Francsico. WBLK, Clarksburg, W. Va. Air Conditioning Training Corp., Youngstown, t series, thru Weill & Wilkins, N. Y. Chattanooga Medicine Co., Chattanooga, 55 so, thru J. Carson Brantley, Salisbury, N. C. KSL, Salt Lake City Smith Bros. Co., Poughkeepsie, N. Y. (cough drops), sa series, thru J. D. Tarcher Inc., N. Y. Candid Eye, Philadelphia (magazine), 3 sp weekly, thru Albert Kircher Co., Chicago. WOPI, Bristol. Tein. BC Remedy Co.. Durham. N. C. 12 ta weekly, thru Harvey-Massengale Co., Durham. WIRE, Indianapolis Consolidated Products, Danville, 111. (buttermilk products), 52 t, thru Mace Adv. Co., Peoria. Carolene Products Co., Litchfield, 111. (Milnut margarine), 39 sp. thru Henri, Hurst & McDonald, Chicago. Swift & Co., Chicago (Jewel shortening), 65 sp, thru J. Walter Thompson Co., Chicago. Retonga Medicine Co., Atlanta, 78 sp, thru Burton E. Wyatt & Co., Atlanta. Terre Haute Brewing Co., Terre Haute, 78 sp, thru Stack-Goble Adv. Agency, Chicago. Vick Chemical Co., New York. 130 sp, thru Morse International, N. Y. Commercial Solvents Corp., New York (Norway antifreeze), 48 sa, thru Maxon Inc., N. Y. Dr. W. B. Caldwell Co., Monticello, 111. (proprietary), 156 ta, thru Benton & Bowles, Chicago. Scott Paper Co., Chester, Pa. (towels), 39 sp. thru J. Walter Thompson Co., N. Y. WHO, Des Moines Dr. Pepper Co., Dallas (beverage). 26 t, thru Traey-Locke-Dawson, Dallas. Illinois Central Railroad, Chicago, 26 f, thru Caples Co., Chicago. Oliver Farm Equipment Co., Chicago, 39 sp, thru Buchen Co., Chicago. Gillette Rubber Co., Eau Claire, Wis. (tires), 26 t, thru Cramer-Krasselt, Milwaukee. Furst-McNess Co., Freeport, 111. (household products), 6 sp, thru Rogers & Smith, Chicago. North American Accident Insurance Co., Newark, 13 sp, thru Franklin Bruck Adv. Corp., N. Y. KDKA, Pittsburgh Richfield Oil Corp., New York, 10 ta weekly, thru Sherman K. Ellis & Co., N. Y. Beefare Corp., Pittsburgh (Frex dog food), 11 sa weekly, thru BBDO, Pittsburgh. Pinex Co., Fort Wayne (proprietary), 12 so weekly, thru Russell M. Seeds Co., Chicago. WMAQ, Chicago John Morrell & Co., Ottumwa, la., daily sp, thru Henri, Hurst & McDonald, Chicago. North American Accident Insurance Co., N. Y., 2 sp weekly, thru Franklin Bruck Adv. Corp., N. Y. Vick Chemical Co., N. Y., daily sp and sa, thru Morse International Inc., N. Y. WNOX, Knoxville American Snuff Co., Kansas City, sp series, one year, thru Simon & Gwynn, Memphis. Swift & Co.. Chicago (sausage), 7 ta, thru J. Walter Thompson Co., Chicago. KGW, Portland, Ore. Lea & Perrins, New York (Worcestershire sauce), 2 so weekly, thru Schwimmer & Scott, Chicago. Peter Paul, Naugatuck. Conn, (candy), 78 sa. thru Emil Brisacher & Staff, San Francisco. Stanco Inc., New York (cosmetics etc.), 260 t, thru McCann-Erickson, N. Y. Thomas Leeming & Co., New York (Baume Bengue), 396 sa, thru William Esty & Co., N. Y. Flamingo Sales Co., Los Angeles (nail polish), 6 so weekly, thru Buchanan & Co., Los Angeles. Bayer-Semasan Co., Wilmington, Del. (Ceresan), 26 so, thru Thompson Koch Co., Cincinnati. KFRC, San Francisco Healthaids Inc., New York (Serutan), weeklv sp. thru Austin & Spector. Adv., "N. Y. Bond Stores, New York (Men's clothing), so series, thru Neff-Rogow, N. Y. Postal Telegraph Co.. New York, 4 so, weekly thru Blow Co., N. Y. National Funding Corp., Los Angeles (loans), 6 so weekly, thru Smith & Bull Adv., Los Angeles. Pacific Coast Division of American Gass Assn.. San Francisco, 29 sa, thru D'Evelyn & Wadsworth, San Francisco. KFI, Los Angeles Maryland Pharmaceutical Co., Baltimore (Rem & Rel), 4 ta weekly, thru Joseph Katz Co., Baltimore. Haas Baruch & Co.. Los Angeles (Iris food products), 30 so weekly, thru Robert Smith Adv. Agency, Los Angeles. American Cranberry Exchange, New York (Eatmor cranberries), 26 so, thru BBDO, N. Y. General Foods Corp.. New York (Post Bran), 5 t weekly, thru Benton & Bowles, N. Y. WOR, Newark Manhattan Soap Co., New York (Sweetheart soap), 2 sp weekly, thru Franklin Bruck Adv. Corp., N. Y. Fischer Baking Co.. Newark, 3 sp weekly, thru Nefif-Rogow, N. Y. Journal of Living Publications, New York, 3 sp weekly, thru Austin & Spector, N. Y. WTMJ, Milwaukee Wilson & Co., Chicago (Ideal dog food), 18 so, thru U. S. Adv. Corp., Chicago. GriflSn Mfg. Co., Brooklyn (shoe polish), 130 so, thru Bermingham, Castleman & Pierce, N. Y. WKRC, Cincinnati Consolidated Drug Trade Products, Chicago, 6 t weekly, thru Benson & Dall, Chicago. WTCN, Minneapolis American Bird Products, Chicago, 30 sp, thru Weston-Bamett, Chicago. Campbell Cereal Co., Northfield, Minn. (Malt-O-Meal), 5 t weekly, thru H. W. Kastor & Sons, Chicago. Chicago, Burlington & Qunicy Railway, Chicago. 3 so weekly, thru Reincke-Ellis-Younggreen & Finn, Chicago. Chocolate Products Co., Chicago (Stillicious), 5 t weekly, thru McCord Co., Minneapolis. Creamette Co., Minneapolis, 300 ta, thru John H. Dunham Co., Chicago. Crowell Pub. Co., New York (Country Home), 5 sp weekly, thru Ralph H. Jones Co., Cincinnati. E. I. Du Pont de Nemours & Co., Wilmington, Del. (anti-freeze) , 3 sa weekly, thru BBDO, N. Y. Feltman & Curme Co., Chicago (shoes), 3 sp weekly, thru McJunkin Adv. Co., Chicago. Quick Meal Cereal Co., Minneapolis (Perko), 7 so weekly, thru First United Broadcasters, Chicago. WOOD-WASH, Grand Rapids Battle Creek Dog Food Co., Battle Creek, Mich., 18 so, thru Staake & Schoonmaker, Kalamazoo. Richman Bros. Co., Cleveland (clothes), 52 sa, thru McCannErickson, Cleveland. A. E. Staley Co., Decatur, 111. (syrup), 130 t, thru Gardner Adv. Co., St. Louis. Coleman Lamp & Stove Co., Wichita, .52 ta, thru Ferry-Hanly Co., Kansas City. Creomulsion Co., Atlanta, 52 ta, thru Harvey-Massengale, Atlanta. Campbell Cereal Co., Minneapolis ( Malto-Meal ) , 60 so, thru H. W. Kastor & Sons, Chicago. WMCA, New York M. W. Houck & Bro., New York (food distributors), 6 sp weekly, 52 weeks, thru Alley & Richards Co., N. Y. Consolidated Drug Products, Chicago (proprietaries), 5 sp weekly, 26 thru Benson & Dall, Chicago. Renault Wine Co., New York, 30 so, 13 weeks, thru White-Lowell Co., N. Y. Independent Halvah & Candies, New York, daily so, 26 weeks, thru Louis E. Shecter Adv. Agency, N. Y. KNX, Hollywood Pioneer Canneries, Seattle (minced clams), 6 sp weekly, thru J. Walter Thompson Co., San Francisco. Reid-Murdock & Co., Los Angeles (Monarch Coffee), 3 sp weekly, thru W. B. Ross Adv., Los Angeles. Thomas Leeming & Co., New York (Baume Bengue), 10 sa weekly, thru Wm. Esty & Co., N. Y. Zinsmaster Baking Co., Duluth (HoiRye & Zwieback), 6 sp weekly, thru Allied Adv. Agency, Los Angeles. Burnham & Morrell & Co., Boston (B & M Beans), 6 sp weekly, thru Lavin Co., Boston. Minnesota Consolidated Canneries, Minneapolis (Butter Kernel Com), 6 sp weekly, thru Long Adv. Service, San Francisco. WMCA, New York Consolidated Drug Co., Chicago, daily hour sp, thru Benson & Dall, Chicago. Reid. Murdoch & Co., Chicago, 2 so daily, thru Rogers & Smith, Chicago. Sterling Insurance Co., Chicago, 5 sp weekly, thru Neal Co., Chicago. Lumberman's Casualty Insurance Co., Chicago, 5 sp weekly, thru McJunkin Adv. Co., Chicago. KSFO, San Francisco National Funding Corp. (Seaboard Finance), Los Angeles (loan company), 5 sp weekly, thru Smith & Bull Adv., Los Angeles. Wood Briquettes, Oakland (Prestologs), 4 so weekly, thru Emil Reinhardt Agency, Oakland. Vick Chemical Co., Greensboro, N. C. (Vapo-Rub), series of sa, thru Morse International, N. Y. Page 62 • ISovember 15, 1939 BROADCASTING • Broadcast Advertising