Broadcasting (July - Dec 1939)

Record Details:

Title:
Broadcasting
Date:
July - Dec 1939
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1939)
Leaf #:
0001015
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 06, 2022
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etwork iKccovnts lime EST unless otherwise indicaled. New Business riFT & Co.. Chicago (Allsweet Irgarine), on Nov. 6 started for six Iks lo Minutes xcith Gail Northe on exas State Network stations, Mon.d.-Fri., 9-9 :15 a. m. Agency : J. Iter Thompson Co., Chicago. AMBERLIN LABORATORIES, Moines (hand lotion), on Nov. 19 ;ts Danchi' with Anson, Sun., 1:30).m. (CST) on 15 CBS stations BBM KRNT KMBC KFAB KOIL OX WIBW KRLD KTRH KOMA SA KWKH KTUL WCCO C J ) , with Anson Weeks and guest Agency : L. W. Ramsey Co., Des mes. LGATE-PALMOLIVE-PEET Co., onto (Palmolive soap) on Jan. 1, 0, starts Happy Gang on full CBC ional network, except Quebec where M. Montreal, will be used, and PL in London. Out., thrice weekly, 30 p.m. Agency : Lord & Thomas Janada, Toronto. TEW AY STORES Inc., Oakland, (chain grocery), on Nov. 15 starts 13 weeks. Frost Warnings on 10 fornia Don Lee stations (KH.J B KFXM KPMC KVOE KXO EC KDB KTKC KHSL). Sun. Sat., 8:30-8:35 p.m. (PST). Ijncy : Lord & Thomas, San Franis. TINENTAL BAKING Co., New , on Dec. 9 (tentative date) starts s of Great Aviators on 48 CBS Sons, Sat., 7 :30-8 p.m. Agency : Iton & Bowles, N. Y. fjERAL FOODS Corp., New York tan Flakes-Huskies), on Nov. 20 Young Dr. Malone on 57 NBCk stations, Mon. thru Fri., 11 :15,k0 a. m. Agency : Benton & Bowles, j Renewal Accounts IN MORRELL & Co., Ottumwa, ,i(Red Heart Dog Food), on Dec. (bnews Bob Becker's Dog Chats and ;| 16 NBC-Red stations making a L of 42 stations. Sun.. 3 :45-4 p.m. iicy : Henri, Hurst & McDonald, RRY FLOUR Co., San Francisjdivision of General Mills, has [wed Dr.Kate on 7 Pacific NBCI stations. Mon. thru Fri., 10:4.5-11 in. (PST). Agency: Westco Adv. Jkcy, San Francisco. »WN & WILLIAMSON Tobacco Louisville (Bugler tobacco), on 10 renewed Plantation Party, 8-8 :30 p. m., CST, for 52 weeks 76 NBC-Blue stations. Agency : iell M. Seeds Co., Chicago. •THE CRYSTAL SPECIALISTS SINCE 1925" EW LOWER PRICES! LOW TEMPERATURE 0-EFFICIENT CRYSTALS Approved by FCC $30 Each Supplied in Issolantite Air-Gap Holders in the 550-1550 Kc. band. Frequencv Drift rrnaranteed to be "less than three cycles" per million cycles per degree centigrade change in temperature. Accuracy "better" than .01%. Order direct from — 124 JACKSON AVENUE University Park HYATTSVILLE. MARYLAND WWSW Never Off EXTENDING its 1500 Club to an all-night feature, heard from midnight to dawn, WWSW, Pittsburgh, started 24-hour operation Nov. 13. As a feature of the program, conducted from WWSW main studios with Joe Tucker handling requests for recorded music, membership cards in the 1500 Club are offered stay-up listeners. SOUTHERN STATES FOOD, Dallas (Bluebonnet margarine) on Nov. 9 renewed five-minute spots on 10 Texas State Network stations, Tues., 10:15-10:20 a.m. Agency: Gandy Adv., Dallas. WM. WRIGLEY JR. Co.. Chicago (chewing gum), on Nov. 6 renewed Scattergood Baines and added 4 CBS stations making a total of 76 CBS stations, Mon. thru Fri., 5 :45-6 p. m. Agency : Neisser-Myerhoff , Chicago. WM. WRIGLEY JR. Co.. Chicago (chewing gum), on Nov. 5 renewed Gateicay to HoUytcood on 62 CBS stations. Sun., 6 :30-7 p.m. Agency : Frances Hooper, Chicago. OHIO OIL Co., Columbus, on Dec. 1 renews Marathon Melodies for 13 weeks on 10 NBC-Blue stations. Fri., 10 :.30-ll p.m. Agency : Byer & Bowman, Columbus. Network Changes FIRESTONE TIRE & RUBBER Co., Akron, on Nov. 6 added 27 NBC-Red stations to Voice of Firestone making a total of 77 NBC-Red, and on Feb. 5 will drop 26 of these 27 stations. Mon. 8 :30-9 p.m. Agency : Sweeney & James, Cleveland. LUTHERAN LAYMEN'S LEAGUE. St. Louis, on Oct. 29 added WDSM, Superior. Wis., to The Lutheran Hour, making a total of 16 MBS stations, Snn.. 1 :30-2 p.m. (repeat, on 14 MBS. Don Lee and Oklahoma Network stations. 4:30-5 p.m.). Agencv : Kelly. Stuhlman & Zahrndt, St. Louis. ANDREW W. JERGENS Co., Cincinnati (soap), on Nov. 22 replaces Herbert Marshall with Gale Page and Jim Ameehe on Hollywood Playhouse on 43 NBC-Red stations. Wed.. 8-8 :30 p. m. Agency : Lennen & Mitchell, N. Y. BROWN & WILLIAMSON TOBACCO Co.. Loui.sville (Raleigh-Kool cigarettes), on Nov. 9 shifted the rebroadcast on 10 Midwest stations for Paul Sidlivan Reviews the News, Sun. thru Fri.. from 11:30-11:45 p. m. to 12 midnight-] 2 :1.5 a. m. Program continues in East on 24 CBS stations, 11-11 :15 p. m.. and West. 1-1 :15 a. m. Agency : BBDO, New York. MANHATTAN SOAP Co., New York (Sweetheart soan), on Nov. 13 shifted Jack Berch & His Boys on 9 NBCBlue stations, Mon.. Wed.. Fri.. from 10 :30-10 :45 a. m. to 11 :30-ll :45 a. m. Agency : Franklin Bruck Adv. Corp., N. Y. CHAS. H. PHILLIPS CHEMICAL Co.. New York (Milk of Masnesia, toothpaste), on Nov. 1.3 shifted Lorenzo Jones on 24 NBC-Red stations, Mon. thru Fri., from 11 :15-11 :30 a. m. to 4:30-4:45 p. m.. and Young Widder Brown on 23 NBC-Red stations, Mon. thru Fri.. from 11 :.30-l] r45 a. m. to 4 :4.5-5 p. m. Agency : Blackett-Sample-Hnmmert, N. Y. AMERICAN TOBACCO Co.. New York (Lucky Striljes). on .Tan. 3, 1940. adds 17 NBC-Red stations to Kay Kyser's College of Musical Knotoledge making a total of 98. Wed., 10-11 p. m. Agency : Lord & Thomas, N. Y. AMERICAN TOBACCO Co.. New York (Lucky Strikes), on Jan. 6, 1940, adds 32 CBS stations to Hit Parade making a total of 98. Sat.. 9-10 p. m. Agency : Lord & Thomas, N. Y. Lucky Strike Broadcasts AMERICAN TOBACCO Co., New York, on Jan. 4 will expand its rebroadcasts via Millerfilm of the Lucky Strike program, Kay Kyser's College of Musical Knowledge, with the addition of stations in New England, New York and Pennsylvania to the Thursday evening, 8-9 p. m. period, used on WOR, Newark, since last June 15. New stations carrying the rebroadcast of the program, heard live on NBCRed Wednesday evenings, will be WSAY, Rochester; WIBX, Utica; WMBO, Auburn, all of the New York State Network; WIP, Philadelphia ; WGBI, S c r a n t o n, and WAZL, Hazleton, of the Quaker State Network, and through MBS to the Colonial Network stations WAAB WLLH WSAR WNBH WHAT WBRK WNLH WSYB. Lord & Thomas, New York, is the agency in charge. Coast Disc Fee LOS ANGELES Chapter, American Federation of Radio Artists, has advised Southern California members they cannot make transscriptions for less than $7.50 per side. The minimum will hold until national transcription scales are established. The Los Angeles transcription committee, consisting of Hal Berger, chairman; Fred McKaye, William Days Jr., Thomas Freebairn-Smith, Beatrice Benaderet and Lou Merrill, has been delegated to work with the national group on coordinating transcription scales. QUESTION and ANSWER HUGH A. MITCHELL and Jackson Taylor, account executives of McCannErickson, New York, have been appointed vice-presidents of the agency. "Does C. R. E. I. Training Pay?"! A survey made of residence graduates of 1934 through 1937 disclosed that 96% WERE EMPLOYED in the radio and connmunicafions industry within an average elapsed time of ONE MONTH after gradual tionl Surely such a record Is proof that C.R.E.I. training pays — because it is PRACTICAL. We'll be pleased to send you, complete details and catalogj on request. CAPITOL RADIO ENGINEERING INSTITUTE Dept. B-ll, 3224 14th St., N. V/.. Wc(S>., D. Two Serial Programs-One Adult, One Juvenile -Both Top Flight Shows-Fully Tested Ready To Work For You!-Completely Recorded!; " "Tka ■^dtrentutei Kncle ^'iinmif^ Starring William Famum— Produced by WARNER BROS. 6.5 Crossley Rating in Hartford after only 9 weeks, at 9:30 A. M.! Sponsors now include Shinola and; 2-in-l Polish — Castilian Soap — Dr. Pepper— BambyBread — Loose Wiles Biscuit — proud sponsors of a dramatic serial that will deliver the bulk of the feminine listening audience to YOUR alients! A program so human — so well-done — that it lacks NOTHING! 156 QUAR. HOUR EPISODES COMPLETELY REeORDED! ''DAN DUNN, Secret Operative 48 Inspired by one of the top six comic straps in the country — now appearing in over 131 Daily and Sunday Newspapers! Plenty of merchandising tie-ups! NO P. T. A. Objections! Sponsors now include CHOCOLATE PRODUCTS COMPANY of Chicago, Hygeia Milk Products, Hires Root Beer, and others! 156 QUARTER HOUR EPISODES AVAILABLE! Both of These New Syndicated Transcription Proerams Are DISTRIBUTED EAST OF THE MISSISSIPPI EXCLUSIVELY BY KASPERGORDON, Incorporated 140 Boylston Street Boston, Mass. Representatives and Affiliates in Principal Cities Note: Audition samples will be shipped at $6.00 per set, or our representatives will be glad to call upon request. WIRE TODAY! OADCASTING • Broadcast Advertising November 15, 1939 • Page 89,