Broadcasting (July - Dec 1939)

Page scan 0001020 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1939
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1939)
Leaf #:
0001020
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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Each year, since 1930, WLS has published a booklet about the station — its personnel, activities, etc. Entitled the "Family Album," the booklet is made available to listeners at 50c, and an average of 43,000 copies are so distributed each year — 426,000 of them in 10 years. This, we think, is a further indication of the consistent interest and loyalty listeners have for WLS and its people. It illustrates in part, too, an interest that is reflected in the response advertisers get from their broadcasts on WLS. The 1940 Album is now ready for distribution. Already there is evidence listeners are waiting for it with as great enthusiasm as ever. They listen to WLS — and they actl THE PRAIRIE Farmer Station Burridge D. Butler, President (Chicago) Glenn Snyder, Manager N. B. — To advertisers, agencies and our friends in the industry, we'll be glad to send copies of the 1940 Album, with our compliments. Just write WLS, Chicago — or ask any John Blair man. 'ArJOHN Blair & Company, New York, Chkago, Detroit, St. Louis, Los Angeles, San Francisco