Broadcasting (Jan - June 1940)

Page scan 0009 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - June 1940
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1940)
Leaf #:
0009
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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Pnblished S Cu^'AIontlilyt 2ath issue (Yearbook Nuinber) Published in February 2 advertisers have used WOR for 14 years 1 advertiser has used WOR for 13 yeeirs 8 advertisers have used WOR for 12 yeurs 1 aelvertiser has used WOR for 1 1 years 2 advertisers have used WOR for 10 y eerrs 2 advertisers have used WOR for 9 years 3 advertisers have used WOR for 8 years 7 advertisers have used WOR jor 7 years 6 aelvertisers have used WOR for 6 years 25 advertisers liave used WOR jor 5 years One of the most genuine pleasures we have at WOR is this recognition of effectiveness from advertisers whose long-term association with this station has been both pleasant and profitable.