Broadcasting (Jan - June 1940)

Page scan 00086 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - June 1940
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1940)
Leaf #:
00086
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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and sponsor^s ^^new experience ups sales 30% above former peak I • Denver's Stokes Canning Company cast its lot with KLZ for the first time in 1939. Radio advertising was admittedly "a new experience." The addition of KLZ was the only change in Stokes' advertising program from previous years. Yet by November 1st Stokes' sales were up 22% from the corresponding period in 1938! November advance orders were 30% above any month in Stokes' history! Sales which had been confined to the immediate Denver trade area spread out into new markets in four states! A new experience indeed for Stokes Canning Company ... or any advertiser who uses KLZ for the first time. Yet to scores of advertisers who have watched KLZ move merchandise for them year after year this is an old and familiar story. KLZ always stokes sales in the DenverRocky Mountain area. KLZ invariably fuels merchandising programs to unprecedented highs. KLZ constantly kindles enthusiasm. "Since starting our KLZ schedule we are receiving heavy orders from markets in 4 states where we previously had but scattered distribution." — E. S. Stokes, president.