Broadcasting (Jan - June 1940)

Page scan 000149 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - June 1940
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1940)
Leaf #:
000149
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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BROADCASTERS' FLORIDA HEADQUARTERS DANIA BEACH HOTEL DANIA, FLORIDA Spend your Winter vacation in the relaxing environment of this delightful East Coast Florida resort. Dania Beach Hotel provides restful seclusion if you desire it, as well as an ideal location for the more active vacationist. Situated between Palm Beach and Miami, the sporting, entertainment and social centers are all quickly accessible. Two i8-hole golf courses are only 7 minutes away; three beautiful beaches are less than a mile distant; the thrills of deep-sea fishing are an unforgettable experience. Every room is a handsomely decorated outside room with private bath. The dining room is renowned for its excellent cuisine and its fresh Florida fruit, vegetables and sea-food. EUROPEAN PLAN SINGLE ROOMS FROM $2.50 DAILY RATES: DOUBLE ROOMS FROM $4.00 Weekly, Monthly and American Plan Terms WRITE FOR DESCRIPTIVE BOOKLET OWNERSHIP APPROVED MANAGEMENT A.A.A. BROADCASTING • Broadcast Advertising January 15, 1940 • Page 65