We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
Actors Appointed To KMPC Board
Occupies Its New Hollywood Plants, Dedicated Jan. 15
A NOVEL departure in radio — election of five outstanding radio and entertainment personalities to a station's board of directors — has been announced by KMPC, Beverly Hills, Cal., coincident with the announcement that it would begin fulltime operation Jan. 15.
Freeman Gosden and Charles Correll (Amos 'n Andy), Bing Crosby, Harold Lloyd and Paul Whiteman are the new board members. They supplement George A. (Dick) Richards, president and chief owner of WJR, Detroit, and WGAR, Cleveland, as well as KMPC; Leo Fitzpatrick, executive vice-president of the stations; John F. P a 1 1, vice-president; P. M. Thomas, secretary-treasurer, and Leo B. Tyson, vice-president and general manager.
Plant Improved
KMPC, which becomes an optional Los Angeles outlet for CBS [Broadcasting, Dec. 15] was purchased in June, 1937 by the Richards group as a 500-watt station on 710 kc. with limited time. Under its new operating setup, the station acquires fulltime with 5,000 watts daytime and 1,000 night. Many improvements have been made, including new studios and equipment in the location on Wilshire Boulevard. The Jan. 15 dedicatory fulltime program was to include an elaborate ceremony, with the new celebrity-directors to appear along with many other motion picture favorites. The new board, it was announced, is financially interested in the station and will meet Jan. 14.
KMPC will be offered by CBS as an optional outlet available to both coast-to-coast and Pacific Coast advertisers in addition to or in place of KNX, basic 50,000-watt CBSowned outlet.
KMPC has purchased the site of the former KECA transmitter which was newly constructed and equipped just two years ago but abandoned by Earl C. Anthony when he acquired KEHE. Tests conducted by R. Morris Pierce, chief engineer of WGAR, who has been in Los Angeles since the first of the year, indicate a phenominal improvement in signal and coverage from the new location.
An elaborate merchandising and promotional campaign to direct attention of local and national advertisers to the station's new features also is in preparation. Eastern executives of the station, including Messrs. Fitzpatrick, Patt and Thomas, will remain in Los Angeles temporarily, it was stated.
The Selling Voice that UPS Your Sales!
WNOX
SCRIPPS-HOWARD RADIO. INC.
KNOXVILLE
TENNESSEE
1010 KC 5000 w. Day— 1000 Night
The Branham Company
c
B
s
i
AX
receives Variety's
SHOWMANSHIP AWARD
for Farm Service
WNAX service to the LARGEST daytime rural audience among all Columbia Stations wins Variety's award. And it can win sales for you. This type of showmanship is one of the "factors that make WNAX a top station in listeners per dollar."
WNAX — only Columbia station between Minneapolis and Denver, between Omaha and Canada — has the 24th largest urban daytime audience and the SIXTH largest total daytime audience among all Columbia Stations. WNAX with 5,000 watts that do the work of 50,000, and at 5,000 watt rates, can help you sell your products profitably. Can't we tell you more about it.
A Cowles Station 5000 Watts L. S. 1000 Watts Night CBS
Represented by The KATZ Agency
RADIO STATION WNAX 570 ON YOUR DIAL
Studios-WNAX Building, Yankton -Orpheum Building, Sioux City
BROADCASTING • Broadcast Advertising
January 15, 1940 • Page 85