Broadcasting (Jan - June 1940)

Page scan 000283 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - June 1940
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1940)
Leaf #:
000283
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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If names make news, and they do, and if names make radio programs, and they do, all the surveys, incidental, coincidental and accidental would only go to further prove what buyers of radio time prove again and again by selecting the biggest "double feature" entertainment in Southern California— NBC's Red Network outlet, KFI and the up and coming, busy and humming NBC Blue Network outlet, KECA. To the "Who's Who" of American business using NBC facilities over these stations, add the "Who's Who" of Southern California business for in the "third major market" KFI and KECA are first with the finest. KFI %onfti ©.GMtev^,3*^. KECA 141 North Vermont Avenue, Los Angeles We've Movecf; New studios and a new location conveniently located nnid-way between Hollywood and downtown Los Angeles. They tell us we now have one of the finest plants to be found anywhere in the West . . . more room . . . improved facilities . . . everything to better serve our KFI-KECA clients. NBC BLUE NETWORK 5,000 WATTS DAYS ■ 1,000 WATTS NIGHTS