Broadcasting (Jan - June 1940)

Page scan 000284 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - June 1940
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1940)
Leaf #:
000284
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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SPEAKING OF PICTURES . . . . . . THESE SHOW HOW KGO AND KPO BECAME FRONT PAGE NEWS IN SAN FRANCISCO And how, at the same time, they became more than ever a vital part of San Francisco Hfe — an important consideration to both local and network advertisers in this prosperous World's Fair city. Opening splash in KGO, KPO— S. F. Chronicle tie-up was joint State Election broadcast. Ballyhooed by city's greatest publicity barrage and successful to point of sealing the merger indefinitely, the program was aired to tremendous audience, included scores of celebrities. Note Ritz Brothers at mike. Thousands sit, sing; thousands stand inside and in street as KGO, KPO join hands with Scripps-Howard-owned S. F. News in colossal Christmas party. Biggest affair of holiday season, it drew 7800 promotional lines in the News' heretofore anti-radio pages. Relationship will be permanent. World's Fair bigwigs and San Francisco Ad Clubbers listen intently as Marshall Dill, new San Francisco Exposition prexy, outlines plans for 1940 Treasure Island show. Plans include regular programs from Island, daily front page newspaper, car-card and newsstand poster promotion by KGO, KPO-News combine. From his control room sanctuary, David Drummond gives the "on air" okeh and the highly-touted KGO, KPO-Chronicle program "The City of St. Francis" starts the first of a series of historical dramatizations. S. F. city fathers, listening audiences approve. KGO, KPO earn more front page promotion. WHEN KGO and KPO tied up with the San Francisco Chronicle last year they started what has become the most talked-of promotional splurge in the country. For within a month after the Chronicle's 110,000 readers saw the initial stories and pictures, the two NBC stations were tying up with a second paper, the 105,000-circulationed evening S. F. News. First, an important election broadcast with the Chronicle — then a Christmas Party with the News — a daily radio show with the Chronicle — a series of World's Fair programs with the News . . . That's part of the bill of fare that's drawing front page space for KGO and KPO every day in both these metropolitan dailies . . . making KGO and KPO more than ever a vital part of San Francisco life, making these NBC outlets more than ever the most important stations in Northern California for local, spot and transcontinental advertisers. KGO-KPO National Broadcasting Company A Radio Corporation of America Service 111 Sutter Street • San Francisco *Js adroit Life Magaxine would say it.