Broadcasting (Jan - June 1940)

Page scan 000424 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - June 1940
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1940)
Leaf #:
000424
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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ONLY KSFO WAS THERE"... Doff 6 lAonths in the United States But if fook KSfO ■■i to PUT HIM ON THE AIR ^ / • Alfred Duff-Cooper, outstanding figure in international relationships! The famed British cabinet minister who resigned as First Lord of the Admiralty in protest of the Munich Pact I • For six months, Duff-Cooper has packed audiences before American lecture platforms with his intimate behind-the-scenes pictures of international diplomacy, of causes and effects. • But never in those months has he consented to putting his words into a microphone. Never, that is, until he came to San Francisco and Oakland. Then, for the first time, KSFO presented him to eager audiences beyond the lecture halls. • That KSFO scooped the rest of the country with Duff-Cooper is unimportant. What IS important is that KSFO's alertness is typified by this feat . . .that KSFO showmanship, plus Columbia's outstanding features, keeps KSFO at the peak of popularity in Northern California. PflLflCE HOTEL SflN FRANCISCO 560''*=ycoiHinlliORflflDCBSTinc svsTEin REPRESENTED NATIONALLY BY FREE & PETERS, INC. Page 58 • March 1, 1940 SEE'S CANDY SHOPS Inc., Los Angeles, West Coast manufacturers and distributors, out of radio for several years, on Feb. 12 started for 52 weeks sponsoring the five-weekly quarter-hour Headline Hokum program on three Southern California Don Lee network stations (KHJ KDB KGB), Monday thru Friday, 10-10 :15 a. m. Program features Jimmy Doyle, commentator, who goes behind the scenes to expose propaganda in the news. A different type of letter contest is being conducted each week. Tony La Frano handles the commercials. Melvin A. Jensen is producer and account executive for the agency, Elwood J. Robinson, Adv. Agency. CUDAHY PACKING Co., Chicago (Tang), consistent users of West Coast spot radio, on Feb. 12 started participation six times weekly in the combined Sunrise Salute and Housewives Protective League programs on KNX, Hollywood. Contract is for 52 weeks, with placement through Reiwitch & Wittenberg, Chicago. MILLER BREWING Co. recently sponsored a full-hour blow-by-blow description on WTMJ, Milwaukee, of the finals in the Milwaukee Journal Golden Gloves amateur boxing tournament, refereed by Benny Leonard, former lightweight champ. Russ Winnie handled the running commentary. Rickerd, Mulberger & Hicks, Milwaukee, handles the account. DR. BALLARD'S DOG FOOD, Vancouver, has started five-minute animal friendship talks twice weekly on CFRB, Toronto, as a test. Tandy Adv. Agency placed the account. BARKER'S BREAD, Toronto (chain baker) has started a weekly test campaign on CFRB, Toronto, with Minute Mysteries. Account was placed by Tandy Adv. Agency, Toronto. CENTRAL NATIONAL BANK, Des Moines, on Feb. 25 started sponsoring Robert Burlingame's quarter-hour Sunday newscast on WHO, Des Moines. Agency is R. J. Potts & Co., Kansas City. SEVEN-UP BOTTLING Co., San Francisco, recently started a campaign in Northern California, using KSRO, Santa Rosa and KRE, Berkeley. The firm is buying 12 spot announcements weekly in English and Italian on KSRO and 16 hours of studio time weekly on KRE. Allied Adv. Agencies, San Francisco, handles the account. STERLING PRODUCTS, Windsor, Ont. (Ayer's Pectoral), has started twice-weekly musical transcriptions on CFRB, Toronto. The account was placed by Blackett-Sample-Hummert, New York, is agency. BULLOCK'S Inc., Los Angeles, (department store with three outlets), in a two-week pre-Easter campaign on March 6 starts using an average of 15 spot announcements daily on five Southern California stations — KFI KNX KHJ KECA KFWB. Agency is Dana Jones Co., Los Angeles. McLarens invincible, Hamilton, Ont., (food products) started Feb. 15 a 13-week twice-weekly spot announcement campaign on a number of stations in Ontario, Quebec, Nova Scotia, New Brunswick and Prince Edward Island. Account was placed by Russell T. Kelley Ltd., Hamilton, Ont. LOMA LINDA FOOD Co., Arlington, Cal., (food products), through Lisle Sheldon Adv., Los Angeles, on Feb. 19 started using thrice-weekly participation in Morning Hostess on KFRC, San Francisco. Firm is also currently sponsoring a five-weekly quarter-hour transcribed musical program on KMPC, Beverly Hills, Cal. J. C. PENNEY, New York (department store chain) on March 4 will start a transcribed serial drama Adopted Daughter on KPO, San Francisco Monday through Friday, 9 to 9:15 a.m. Account placed through Pedlar & Ryan, N. Y. IT WAS a serious moment for this group when Frank Graham (right), diminutive narrator, signed the contract to portray Prof. Cosmo Jones on the weekly quarter-hour program. One Man Theatre, which started Feb. 22 for 26 weeks under sponsorship of D. Ghiradelli Co., San Francisco (chocolate products), on 7 CBS West Coast stations (KNX KARM KSFO KOIN KVI KIRO KFPY), Thursday, 8:15-8:30 p. m. (PST). Watching Graham initial the document are (seated), H. A. (Doc) Stebbins, executive vice-president of Erwin, Wasey & Co., Los Angeles, agency servicing the account and (standing), Clyde Coombs, CBS San Francisco account executive. A heavy user of billboards and newspapers, this is the chocolate concern's first major radio in several years. Graham, as Prof. Cosmo Jones, presents one-man dramatizations of mystery stories during his weekly broadcast. Fyr-Pro Campaign FYR-PRO Corp., New York, on Feb. 18 started an institutional campaign for its alarm fire extinguishers on WOR, Newark, featuring Arthur Tracy, the Street Singer, Sundays, 1111 :15 a. m. The company is also using five-minute programs several times daily on WEVD, WMCA, and WHN, New York, under the direction of Angelo Palange, radio directors of Cambell-Lampee, New York, the agency in charge. An intensive sales campaign for the product is also being conducted under the direction of James Elliott of the Elliott Organization, New York. ASSOCIATED GROCERY M F R S. of America will hold its annual midyear conference June 13-15 at the "Homestead, Hot Springs, Va. Annual convention of the National Retail Grocers Assn. will start June 17 in New York. WSIX 7enne4d ee ^^^^ ^^^^Headley-Reed Co.. National Representative^ BROADCASTING • Broadcast Advertising