Broadcasting (Jan - June 1940)

HELLWIG-MILLER, New York, has opened an office at 35 Wacker Drive, Chicago, with Irving M. Tuteur, for the last several years vice-president of McJunkin Adv. Co., Chicago, in charge. According to Mr. Tuteur, the Curtiss Candy Co. account (Baby Ruth), including all future advertising media used, will be handled by the new Chicago office. ROBERT ORR, executive vice-president of Lennen & Mitchell, New York, and executive on the John H. Woodbury Co. account, is spending several weeks on the West Coast checking sponsored shows serviced by that agency and also auditioning talent for the new Don Ameche program which starts in April under sponsorship of Old Gold. JOHN F. WHEDON, for five years vice-president of the San Francisco office of Lord & Thomas and now in the Chicago office, has been appointed executive vice-president and elected to the board of directors of the firm, it was announced by Don Francisco, president. Donald S. Manchester, of Sidney Garfinkle Adv. Agency in San Francisco, joined the San Francisco staff of Lord & Thomas as copy writer. DEMA HARSHBARGER, onetime NBC Aritists Service manager in Hollywood, is now business manager of Hedda Hopper, film actress and radio commentator. W. VanA. COMBS, formerly handling sales promotion for WOAI, San Antonio, on March 1 is to take over as manager of the Texas office of Ruthrauff & Ryan at Houston. BESS LOOMIS, formerly an account executive of Max Becker Co., Long Beach, Cal., agency, has joined W. C. Jeffries Co., Los Angeles. RfV MVEIi Itf UMN IS BVCAKINO ALL HCCOHOS/ Reuben and the other folks around Fargo are selling their stuf S so fast they're busting their own records! As an example — our Red River Valley residents account for 43.6% of all drug sales in North Dakota, South Dakota and Minnesota (minus counties containing St. Paul and Minneapolis). WDAY is the only chain station that covers this rich Valley territory. Need we add that OUR buying suggestions are heeded? Let us show you! WDAY.I1VC T m AAAA Picks May 16 THE 1940 convention of the American Assn. of Advertising: Agencies has been announced for May 16-17 at the Waldorf-Astoria Hotel, New York. Sessions open to AAAA members only have been scheduled for May 16, vs^ith advertisers^ and media guests invited to participate in the May 17 meetings and the convention dinner. J. P. Cunningham, vice-president of Newell-Emmett Co., is chairman of the committee on convention program. JEROME FOLKART, president of Folkart-Winston Adv. Agency, New York, has formed the Folkart Adv. Agency at the same address, 276 W. 43d St. Telephone is Wisconsin 7-5393. No changes in personnel have been effected. Irvcin Winston, chairman of the board and executive vice-president of Folkart-Winston, has formed the Winston Adv. Agency at 303 W. 42d St., but has announced no details on personnel and accounts. HAL BURDICK, radio director of Westco Adv. Agency, San Francisco, author of Dr. Kate, sponsored by Sperry Flour Co. and storyteller-author of Night Editor sponsored by Cardinet Candy Co., recently conferred with General Mills executives and the Knox Reeves Agency in Minneapolis. B. S. PRESBA. president of Presba, Fellers & Presba, Chicago, has been away from his desk for a month due to influenza. He is expected back early in March. DONOVAN HALL, formerly director of advertising and publicity of Ross Federal Research Corp., New York, has become director of sales and advertising of Filmaek Trailer Co., Chicago, company producing film trailer shorts. Thomas B. Ellsworth, former assistant director of advertising at Ross Federal, has taken over Mr. Hall's position. WARREN E. KRAFT, vice-president and manager of Erwin. Wasey & Co., Seattle, has been appointed chairman of the tourist committee of the Seattle Chamber of Commerce, of whose board of trustees he also is a member. JULES BUNDGUS, of Benton & Bowles, New York publicity department, has been transferred to the agency's Hollywood office to handle exploitation of network shows. He succeeds Lewis Patterson, resigned. CHARLES LEVITT, Los Angeles manager of Chas. R. Stuart, has been reappointed manager of the Los Angeles Bureau of the Golden Gate International Exposition, which re-opens on Treasure Island, San Francisco Bay, in May. JOHN E. FINNERAN, formerly vicepresident of Benton & Bowles. New York, has joined Warwick & Legler, New York, as a vice-president, stockholder and member of the plans board. Mr. Finneran was previously national advertising director of all ScrippsHoward newspapers. JOSEPH HEVESI, formerly with Ed Thorgersen at Movietone News, has joined the publicity staff of Benton & Bowles, New York. N. B. C. Affiliated with tlie Fargo Fonim FREE and PETERS, INC. NATIONAL REPRESENTATIVES FARGO N. D. 940 KILOCYCLES Sooo WATTS DAY looo WATTS NIGHT For WSOY 250 W. Big Chunk of Illinois — Use WSOY Servet the World's Soybean Center Central Illinois $32,000,000 Soybean crop alone. Great corn and livestock center, too. Much manufacturing. Pop. area, % million. Retall business up 12 to 17%. Decatur, 111. 18 hours daily BURT COCHRAN, formerly of J. Stirling Getchell, New York, and previously with McCann-Erickson for 14 years, has joined Benton & Bowles, New York, in an executive capacity. Mr. Cochran was appointed manager of McCann-Erickson's Seattle office in 1927, and in 1937 took charge of new business for that agency's Chicago office. CHESTER WILLIAMS, formerly of N. W. Ayer & Son, San Francisco, has joined Glasser Adv. Agency, Los Angeles, as production manager and time buyer. He succeeds J. E. Griswold, resigned. TOM HUDSON, formerly on the announcing staff of Texas State Network and WGN, Chicago, has joined Giezendanner Adv. Co., Houston, Tex. as an account executive. JOHN D. MORGAN, formerly an associate of the Radolek Co., Chicago sound equipment firm, has been appointed radio director of The Phil Gordon Adv. Agency. 840 N. Michigan Ave., Chicago. Previously a direct mail and selling concern, this is the first venture into radio for the agency. MEL WILLIAMSON, producer of Hixson-O'Donnell Adv., Los Angeles agency, on the CBS Calling All Cars program, was honored guest at a testimonial banquet Feb. 10, following the last broadcast of that series under sponsorship of Rio Grande Oil Corp. HELEN SINCLAIR, formerly an account executive of Schwimmer & Scott. Chicago, has accepted a position in the radio copy department of Ruthrauff & Ryan, New York. TOM COOPER, account executive of J. Walter Thompson Co., Los Angeles, recently was transferred from the San Francisco office. J O. BAUER, manager of New York media for Lord & Thomas, has been named chairman of the agency's media coordination committee. Emerson Foote, account executive on Lucky Strike cigarettes, has been elected a vice-president of the agency. TALBOT JOHNS of the publicity department of BBDO, New York, has been transferred to the agency's Minneapolis office, effective March 1. to work on the Northwest Airlines. General Mills and State of Minnesota accounts. LIEUT. G. A. HAMBLY, account executive of F. H. Hayhurst Co.. Toronto agency, is now on active service as quartermaster of the Toronto Scottish Regiment. IVY MAISON has joined Benison Co., Toronto agency, as account executive. GORDON St. CLAIRE, formerly advertising manager of Albert Miller & Co.. has joined Schwimmer & Scott, Chicago, as account executiye. A PROFIT PRODUCER! JOIN UP with WAIR! Make SURE your product has a maximum audience of money-spenders! WAIR produces sales in volume — the only kind of sales that pay you a profit! A test proves it! WAIR Winston-Salem, North Carolina National Representatives Sears & Ayer a i '(I ITI II i Page 60 • March I, 1940 BROADCASTING • Broadcast Advertising