Broadcasting (Jan - June 1940)

MAXINE UPHAM, formerly an account executive of Stack-Goble Adv. Agency, San Francisco, has joined the Los Angeles office of Sidney Garfinkel Adv. Agency. Margaret Galbraith has been added to the staff as copy writer. She was formerly with C. H. Baker Co., San Francisco (shoes). WILLIAM B. MOSLB has been elected a director and secretary of Morgan Reichner & Co., New York, according to an announcement by M. S. A. Reichner, president of the agency. MITCHELL J. HAMILBURG Agency, Hollywood talent service, has been granted exclusive rights by Columbia Pictures Corp. to make all radio deals and merchandising tie-ups on the screen series, "Five Little Peppers." DOLAN & DOANE, Hollywood talent agency, has established New York oflBces in the RKO Bldg. Ken Dolan is in charge and will divide his time between the two offices. WILLIAM S. SIGMUND, creative director of Henry J. Kaufman Adv., Washington, is author of a volume of maps titled Europe Under X-Ray [Garden City Publishing Co., New York, $1]. Cellophane overlays reveal details not otherwise shown on maps. ARTHUR E. MARTIN Inc., Chicago advertising agency, has moved to 307 N. Michigan Ave. New telephone is Central 3263. WMBC, Detroit, has appointed Forjoe & Co., New York, as its national representative. WLNH, Laconia, N. H., has appointed Joseph McGillvra as its exclusive national representative. RADIO ADVERTISING Corp., national representative firm, announces its appointment as representative of WCAR, Pontiac, Mich. CKSO, Sudbury, Ont., has appointed All-Canada Radio Facilities, Toronto, as exclusive representatives. JOHN LIVINGSTONE, Pacific Coast ; manager for International Radio Sales, : recently undewent an eye operation in : San Francisco. WILLIAM K. DORMAN, manager of .lohn H. Perry Associates, New York, has returned from a Florida vacation as guest on the yacht of W. O. Pape, manager of WALA, Mobile. JAMES WADE, salesman of Free & Peters, New York station representatives, on Feb. 26 returned to his desk after a week's attack of influenza. Woodmen Anniversary , WOODMEN ACCIDENT Co., Lin" coin, Neb. (life, accident and health insurance), has started a 13-week campaign on five stations honoring its 50th anniversary. Programs selected are built around local station persolialities and include varied music. Quarter-hour, thrice-weekly shows and those featured are as follows: KNX, Homer Griffith; I WHO, Bob Blaylock; WCCO, Tom iBreen; WLW, Paul Allison. The ' WLS Bam Dance, featuring Jack I Stillwell, is the fifth selection and i is heard for 15 minutes once-weekly. Presba, Fellers & Presba, Chicago, is agency. ALL-TIME high of 66 subscribers to , the services of the Cooperative Analy: sis of Broadcasting has been announced II by A. H. Lehman, manager of the 'i CAB. The CAB, maintained through ' t:he ANA and the AAAA cooperatively, starts its eleventh year of activity in March. Selinger's Affiliation HENRY SELINGER, well-known in radio as a program creator, has joined Sherman & Marquette, Chicago, as radio director. For the last several years Mr. Selinger has been a radio executive of Blackett-Sample Hummert, Chicago. Among the programs originally established on the air by Mr. Selinger are Amos 'n' Andy ; Little Orphan Annie, the first children's serial; Clara Lu & Em; Painted Dreams, the first daytime serial; Lum & Abner and many others. In former years Mr. Selinger was manager of WGN, Chicago, radio director of Lord & Thomas and later director of the NBC Talent Bureau. He takes up his duties with Sherman & Marquette March 15. Mr. Selinger Expands Into Radio SAWYER, FERGUSON & WALKER, newspaper representatives, has announced the opening of a radio department to act as sales representatives for radio stations. First stations to be represented are WRNL, Richmond, which is affiliated with the Richmond NewsLeader, and WGN, Newport News, Va., owned by the Newport News Press and Times-Herald. Manager of the radio division in the company's New York offices in the Lincoln Bldg. will be Fred Anderson, formerly in the media research department of Benton & Bowles, and previously of NBC. Clark Stevens is in charge of the Detroit office in the New Center Bldg., and J. H. Sawyyer is head of the Chicago office in the 333 Bldg. Oet Out ham Behmd the [ft] Edward W. Hellwig EDWARD WATKINS HELLWIG, 48, senior partner of Hellwig-Mlller Co., New York advertising agency, on Feb. 19 died suddenly in his office. Mr. Hellwig founded the E. W. Hellwig Co. in 1920, changing the name of the firm to its present title in 1938, when Charles L. Miller became a partner. Mr. Hellwig is survived by his wife, Catherine, and one daughter, Mrs. Orleans Batson. GEORGE H. HUMMEL, former executive vice-president of P. Lorillard Co., New York, has been elected president of the company, succeeding the late David H. Ball. Gellatly Also Rep WILLIAM B. GELLATLY, president of Gellatly Inc., New York program firm, on Feb. 21 announced the addition of a station representation department to the program activities of the company. The new department will operate independently of the program division. First client was revealed Feb. 23 with the announcement by T. S. Marshall, president and general manager of Civic Broadcasting Corp., of the firm's appointment as national representative of the new WOLF, Syracuse. The new station is expected to start operating April 1. ^^'TboU Blues"? ^® «a never . That sad song sponsors «*® over a inq homes. q^. Tllstenersremjd^s^EN WIRE, Indianapolis, inaugurated its nighttime power increase to 5,000 watts early in February. IN THE SIXTH DIVISION, U. S. Army, 9,000 strong, is stationed at Camp Jackson, five miles outside Columbia, S. C, home of Station WIS. WIS plays an important part in the recreational life of this army community, and no small portion of its $283,000 monthly payroll goes to WIS advertisers. Alert beverage and tobacco clients are cashing in on this bonus market created by Uncle Sam. Cigarette and proprietary advertisers will also find it a desirable addition to the statewide audience already served by WIS. N . B . C . BOTH RED AND BLUE NETWORKS COLUMBIA SOUTH CAROLINA 5,000 WATTS DAY 560KC. 1.000 WATTS NIGHT JREE & PETERS, INC., NATIONAL REPRESENTATI V E S BROADCASTING • Broadcast Advertising March I, 1940 • Page 61