Broadcasting (Jan - June 1940)

COAST RWG, AFRA FORM JOINT GROUP AN INTER-GUILD council has been established between Western Division of Radio Writers Guild •and Los Angeles Chapter of AFRA, to coordinate relationship of the "two organizations. A committee of three from each group will work out mutual problems. Representing RWG are Thomas Conrad Sawyer, True Boardman and Donald H. Clark. AFRA committee consists of Gayle Gordon, Donald Wilson and Pred MacCay. Establishment of the council marks the end of a long-standing feud between RWG •and AFRA during which the latter refused to surrender jurisdiction •over KNX, Hollywood, staff writers until their guild could show a majority of members employed on the station. Following several holdouts among them, the KNX writers recently voted unanimously to join HWG, paving the way for complete accord with AFRA. Although major Los Angeles ■area transcription and production •concerns deny having participated, Western Division of RWG anJnounced that virtual approval of its proposed minimum basic agreeiment was given at a meeting of representatives from all groups lield in Hollywood on Feb. 16. Who represented the transcription con•cerns at the meeting is shrouded in secrecy, but representing the writers were Forrest Barnes, president •of RWG; John Boylan and attorneys George Bodle and Aubrey On the Job STAYING qualities of radio listeners were demonstrated recently during a stunt sponsored on WCHS, Charleston, W. Va., by Kay Jewelry Co. The jewelry firm bought two daily spots over a one-month period, announcing that everyone giving a complete report on all announcements would be given a wrist watch. The spots were placed deliberately at difficult times, like 6 a.m. and 1 a.m., just before opening and closing the broadcast. In spite of this, 11 perfect scores were reported. One woman listener stated in her report that she had listened to WCHS constantly every day, but that one day her electric service had been interrupted for 1% hours. She offered to obtain an affidavit from the power company to prove her statement, in case any of the annotincements had been given during that period. Finn. RWG also stated that several transcription concerns not represented at the meeting telephoned their approval of the proposed contract and announced that they would sign after suggested revisions had been made and language clarified. Leads Your Products to Increased Sales WDZ ably covers one of the nation's richest farming, oil-producing, and industrial areas. It's almost evenly divided between busy urban area and prosperous farming territory — an ideal set-up for consistently steady buying. Besides the rich agricultural region in its primary area, WDZ blankets Champaign-Urbana, Decatur, Danville and Springfield (Illinois) as well as Terre Haute, Indiana. Write for new brochure of facts! MARKET DATA Papulation (Urban 161,300; Rural 696,749)— 1,158,049 Retail sales (1935) $263,207,000 Food sales (1935) $64,440,000 Aato registration 253,225 HOWARD H. WILSON CO. special representatives CHICAGO NEW YORK SAN FRANCISCO KANSAS CITY TUSCOLA ★ WDZ BROADCASTING COMPANY ★ 45 NATIONAL ACCOUNTS USING WDZ, INCLUDING: Allis-Chalmers Absorene Mfg. Co. Olson Rug Smith Brothers IVIfg. Co. standard Oil Co. Hyde Park Beer J. A. Folger Co. Household IHagazine Dr. Caldwell Syrup of Pepsin DeKalb Agricultural Assn. Critic Feeds Foley Honey & Tar Sterling Beer Carter's Liver Pills Oyster Shell Lens Photo Service Union Biscuit Co. Willard Tablet Co. AGEICY yrppoifitmefCh KERN FOOD PRODUCTS Co., Los Angeles (jams, jellies & catchup), to Lawrence Co., Los Angeles. M. J. B. COFFEE Co., San Francisco (coffee, tea & spices), to BBDO, Hollywood, effective July 1. Agency will establish a San Francisco office to service the account. CURTISS CANDY Co., Chicago (Baby Ruth and other candies), to Hellwig-Miller Co., that city. MISSION HOSIERY MILLS, Los Angeles (hosiery), to Sidney Garfinkel Adv. Agency, that city. On March 4 starts weekly quarter-hour quiz program. Radio Charades, on KHJ, Los Angeles. BENEFICIAL MANAGEMENT Corp., Newark, N. J. (loans), to Al Paul Lefton Co., N. Y. HECKER PRODUCTS Corp., New York (shoe polish division), to Benton & Bowles, N. Y. EMPIRE DIAMOND Co., Jefferson, la. (jewelry), to Lessing Adv. Co., Dea Moines. Using radio. JEAN MacLEAN, Des Moines (plant stimulants), to Lessing Adv. Co., Des Moines. Using radio and other media. SERVICE LIFE INSURANCE Co., Omaha, to Benson & Dall, Chicago. Using radio and newspapers. H. B. GLOVER Co., Dubuque, la. (pajamas, shirts and sportswear), to Goodkind, Joice & Morgan, Chicago. HAWAIIAN TRUST Co. Ltd., Honolulu. T. H., to N. W. Ayer & Son, Honolulu. JACK DEMPSEY-BILLY TAUB Clothing Stores, JSew York (men's clothes), to Keed Adv., New York. Radio will be used, but no plans till late March. JACKEY PRODUCTS, Louisville (wave setter), to Van DeMark Advertising Inc., Cincinnati. Radio to be used with other media. S. & J. SIMOWITZ SHOE STORES, Augusta, Ga. (shoe chain), to Robert Lasersohn & Co., St. Louis. Using radio and other media. RUUD MFG. Co., Pittsburgh (gas water heaters), to Marschalk & Pratt, N. Y. TOWNE TALK Co., Los Angeles (dessert topping), to Milton Weinberg Adv. Co., that city. Plans extensive use of California radio. CERTIFIED MOVERS Assn., Los Angeles (moving & storage), to Lisle Sheldon Adv., that city. CENTILEVER BREWING Co., Ft. Wayne (Nickel Plate beer), to MitchellFaust Adv. Co., Chicago. STATE FARM MUTUAL Automobile Insurance Co., Bloomington, 111., to Needham, Louis & Brorby, Chicago. AMERICAN CAN Co., New York, to Young & Rubicam, N. Y., for all products except Keglined beer cans, effective March 1. DI-MON-GLO Distributing Co., Los Angeles (wax), to Darwin H. Clark Adv., that city, for California. Currently sponsoring thrice-weekly quarter-hour commentary program, America Speaks, on KFWB, Hollywood ; and a thrice-weekly quarterhour live musical show on KMPC, Beverly Hills, Cal. WEST END BREWING Co., Utica, N. Y. (Utica Club beer and ale), to Moser & Cotins, Utica. Radio may be used the end of March, but no plans have been made. RADIO dominated the second annual conference of the Junior Pacific Advertising Clubs Assn., held in Los Angeles on Feb. 24. Participating in the quiz panel discussions were (1 to r) William D. Shaw, of CBS-KNX, chairman of the conference; Leo B. Tyson, vice-president and general manager of KMPC, Beverley Hills, and Don Belding, Lord & Thomas account executive on the Sunkist Hedda Hopper program on CBS. Featured speakers at the meeting included Vic Eckdahl, sales manager of Swift & Co., and John C. Morse, vice-president of Dan B. Miner Co. and president of Los Angeles Advertising Club. RANGER'S RESCUE Church Uses Special Disc to Raise Funds ALREADY a hero to American youngsters, the Lone Ranger and King-Trendle Inc., Detroit producers of the show, recently created a new group of adult fans by riding to the aid of a church in distress — the First Methodist Church of Knoxville. Arranging a fund-raising program to ease the pressure of a heavy mortgage, the church entertainment committee sought the help of Harry Morris, local manager of American Bakeries, sponsors of the Lone Ranger series on WNOX, Knoxville, and other Southern stations. When contacted by the Atlanta headquarters of the baking firm, the King-Trendle organization went to work and produced a specially written full-length show in which the famous masked rider came to the rescue of a mortgage-ridden church in the old-time West. Rushed to WNOX by airmail, the special transcription was presented as part of the program at the church by Fred Shepherd, WNOX account executive. WKPT are the call letters assigned for the new local station in Kingsport, Tenn., authorized Feb. 13 by the FCC [Broadcasting, Feb. 151. BASEBALL! Western International Pro ball is the hardest-hitting league of its kind on the continent. CJOR has W-I ball to offer, plus Canada's ace sports man, Leo Nichol JOR Vancouver, B. C. National Representatives: Joseph Hershey McGillvra Page 64 • March J, 1940 BROADCASTING • Broadcast Advertising