Broadcasting (Jan - June 1940)

brings lively RESPONSE IN THE Intermountain Market Guests of Denver A NEW weekly program launched on KOA, Denver, Who's in Denver Tonite?, by Louise Wadsworth and Jack Lyman, station production manager, provides interview's with prominent Denver visitors in the foyer of the Silver Glade Ballroom at the Cosmopolitan Hotel. Miss Wadsworth presents the men interviewed with a Colorado grown carnation. Women interviewed by Lyman receive Colorado grown gardenias. * * * Contest Ofifers PLUS service to both listeners and advertisers is offered by KSTP, St. Paul, on a new weekly series of two-voice reviews of all merchandising contest offers heard on KSTP programs. Mimeographed copies of all scripts are sent to each advertiser mentioned. The station also is continuing its practice of using available station-break periods for special 30-word plugs calling attention to new or current shows. * * * Chronological Gamut TO COMPLEMENT its transcribed Voices of Yesterday series on WNOX, Knoxville, Tenn., the local Morris Plan Bank has started two other features written and produced by Ruth Hendrickson, WNOX continuity writer — Voices of Today, on which local civic leaders appear, and Voices of Tomorrow, featuring interviews with outstanding grade and high school students of Knoxville schools. * * * For Sunday Schools A BROADCAST titled Religious News, released by KROW, Oakland, Cal., Sunday mornings, is heard in Sunday Schools throughout the Bay area. Through the cooperation of the East Bay Religious Fellowship, churches and Sunday schools are arranging to tune in the program, which carries news of all denominations. * H= * Houston Styles SPONSORED by Battlestein's, local exclusive women's shop, a new quarter-hour weekly show on KTRH, Houston, presents Carmelita Mitchell, Houston fashion editor, interviewing the season's debutantes and incorporating seasonal style notes. * * * California Snow A WEEKLY report on snow, road and ice skating conditions. Snow Sports is broadcast by KGO, San Francisco, at 5:05 p.m. Fridays. SHODDY HOBBY of Ralph Massey, conductor of the WKRC, Cincinnati, Farm Front, is shoeing horses. Recently he drove to Richmond, Ind., to convince a skeptical rural listener that he was a dyedin-the-wool hayseed. * * * On Bringing Up TWO teams of parents compete in answering questions based on childraising problems on the new Parents' Classroom, sponsored by a local dairy on WTCN, Minneapolis. The teams, representing various clubs and groups, win cash prizes of $15 and $10 for the club treasury, and individual contestants each win a one-week supply of free milk. The sponsoring dairy also gives parties at its plant for participating organizations. * * * Civic Service TO START March 3 on KROW, Oakland, Cal., under sponsorship of a local paint company, Community House, is devoted to interviews, talks and calendars of local organizations. The series is to be opened by Mayor William McCracken. ^ ^ ^ Editors on WPTF GENERAL commentary on community news by a visiting North Carolina editor is broadcast each Sunday by WPTF, Raleigh, on its quarter-hour Sunday Editor feature. The program is designed not only as a good public service feature, but also to cement the newspaper-radio contacts established by the station with the press of the State. * * Tales of the Law DESIGNED to create friendly relations between the legal profession and general public, the Arizona Bar Assn. has inaugurated a weekly quarter-hour program. True Legal Dramas, on three Arizona Network stations (KOY KTUC KSUN). Knew the Answers PRODUCTION staff of KDKA, Pittsburgh, got red faces recently during one of the Greater Pittsburgh Speaks quiz programs. Right in front of a studio audience of 100 the contestants, made up of two teams of fish salesmen and meat salesmen, suddenly produced a script on which was written the correct answers. The contestants passed it back and forth among themselves before surprised Dave Garroway, quiz master. With the contest headed for a tie, each side scoring 100% on each question, Garroway finally broke up the stalemate by ad libbing the concluding questions. Leap Year Music A RECENTLY launched program on KGO, San Francisco, Lyrics for Leap Year, is a light and sophisticated musical program, featuring Dorothy Allen, songstress and Ted White, tenor. The idea was conceived some years ago by Carleton E. Morse, One Man's Family author. Sports Board A NEW Sports Quiz program, in which authorities take on all questions offered by the audience, has been added as a Wednesday night feature on WWJ, Detroit. The replying panel comprises Sam Greene and E. A. Batchelor of the Detroit News sports staff, Gus Dorais, U of Detroit football coach, and Paul Williams, WWJ announcer. Se>^^^^ Uv^^, ^^^H.. of ^«\"r=o IT'S RESU LTS THAT COUNT ! Over 300 progressive retailers, in Peoria and neighboring cities, use WMBD regularly to cover this prosperous Central Illinois market . . . and they renew year after year. It's a rich, concentrated area . . . half industrial, half agricultural . . . with higher-than-average income and living standards. Only by using WMBD can this 600,000 "Peoriarea" be covered thoroughly and economically. It's one station that belongs on every National list. National Representatives Free and Peters, Inc. MEMBER CBS MET WO AH lA, ILLINOIS BROADCASTING • Broadcast Advertising March 1, 1940 • Page 67