Broadcasting (Jan - June 1940)

Page scan 000508 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - June 1940
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1940)
Leaf #:
000508
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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PROVIDES SPECIHL COUERHGE OF 0 SPECIAL mORKET More than 3,000,000 French-Speaking Canadians Make the Province of Quebec and Eastern Ontario a Rich and Productive Sales Territory LIKE A POWERFUL SEARCHLIGHT, CBC in Canada not only covers the entire Dominion from sea to sea, but its facilities can be focused on any specific Province. Typical of this specialized coverage is CBC's dominance of the Province of Quebec ... a Province whose 3,135,000 people have an annual retail spending budget of ^461,864,000. With the CBC Key Station, CBF (50,000 Watts), directed to the Frenchspeaking population . . . with CBM (5,000 Watts) reaching the English-speaking people . . . the CBC network serves 80% of all radio homes in the Province, with an overflow that extends to French-speaking Canadian homes in the Maritimes and Eastern Ontario. Here is truly an outstanding coverage . . . and it is made all the more valuable because radio in Canada is an organized medium . . . serving the people with the finest entertainment . . . and enjoying a listening audience from coast to coast that is unsurpassed anywhere for its loyalty and goodwill. CANADIAN BROADCASTING CORPORATION 1 Hayter St., Toronto COMMERCIAL DEPARTMENT 1231 St. Catherine St. W., Montreal