Broadcasting (Jan - June 1940)

Shortcut to Jitters SCIENTIFIC aids to worry are provided by WSM, Nashville, for listeners who feel they are getting too much out of life. Titled The Worry Hour, the program endeavors to guide those who worry in a haphazard, unregulated way. As counsellor of anxiety, Phineas Fret supplements his aired suggestions with a booklet on the care and feeding of worries, including a list of the better worries along with average worrying time. Nebraska News NEWS of Nebraska and its citizens is provided on the Nebraska in the News series started March 12 on KGNF, North Platte. Using UP bulletins and the station's own local news gathering facilities, the program is part of a two-hour noon period serving dining audiences. Horse News HORSES and horsemanship, along with other news of interest to the equestrian, are given weekly during the quarter-hour Horseman's Forum on KMTR, Hollywood. Snowy Baker who conducts the program also interviews noted horsemen and gives free announcements of polo matches and horse shows. Wandering Boy PROBLEMS dealing with juvenile crime and how it is handled in different states form the basis of NBC's series of weekly quarterhour programs Youth in the Toils, presented in cooperation with the American Law Institute as a public service series. CAUGHT BY ORGAN Church Service Gets Lively Music From WFMJ FLASH! 10,000 Busy Signals Reported in Albany on Standard Furniture Company Broadcast! Client Renews Contract. Exceptional ? No, not at all — THE RADIO TELEPHONE GAME ALWAYS CLICKS! As Usual, Because It's Unusual, It's Produced By l9EAST53ra STREET at Madison Ave.„„e. . .NEW YORK Cll ENGINEERS of WFMJ, Youngstown, O., recently were called upon to eliminate the disquieting reception of WFMJ swing music on a local church organ. One Sunday the pastor had just begun his sermon when popular piano music started up somewhere in the church. He motioned his son to shut off the "radio" — but it wasn't on. He made a fresh start, and the organist grinned at a second outburst of popular music. The organ was shut off when its reception was tracked down. A few strains of a popular ditty were heard a third time near the close of the service when the organ was switched on for the amen. The choir finally took its cue from a pitch pipe. WFMJ explained that if a radio station is in the immediate vicinity of an electric organ, it inay strike contact resistance in the amplifier, causing "external crosstalk", a phenomenon also experienced by the users of the church's audiophone aids for the hard of hearing. Ice and Gags PLACED cooperatively by National Ice Advertising and the local ice dealer, Time Out With Allen Prescott on KHSL, Chico, Cal., employs an RCA-NBC transcription incorporating gag buildup to a middle commercial, using a novelty orchestra and comedian, with local commercial anouncements. The thriceweekly quarter-hour has entirely satisfied the sponsor, who has told the station it was his first program that ever brought local inquiries in numbers. Anglers' Forum GOLDEN GLOW BEER Co., San Francisco, recently launched The Fishfinder on KROW, Oakland. Al Accardi, editor of Sportsman's Review, is the commentator. The program is essentially a talking bulletin board advising anglers where the fish are running and biting. Roads and Sports AS A SERVICE to Southern California visitors, KMPC, Beverly Hills, Cal., has started a weekly quarter-hour program, California Calling, with cooperation of the Southern California Auto Club. Commentators Bill Baxter and Henry Berrey present a special '•trip of the week". BROADCASTING • Broadcast Advertising Lone Star Bards LISTENERS are encouraged to submit original poems to Your Children, a new feature inaugurated March 12 over the Texas Quality Network from WOAI, San Antonio. The programs will stress child safety and care along with the reading of the contributed poems. Organ music and singing of semi-classical numbers provides a musical background to the show, sponsored by Delaware Punch. How to Speak GUIDANCE in speaking English correctly is offered on the twiceweekly Say It Right program on WOV, New York, presented in cooperation with English and speech departments of New York U's Washington Square College. Listeners send in individual speech problems which experts discuss during the program. Reviewing the Critics WMCA, New York, is planning to broadcast a new type of radio review of first night plays which will feature condensed resumes of opinions by drama critics of the New York City newspapers. The program, Reviewing the Critics, will be presented at a time when an audience is more available than following the curtain drop after midnight. In Chicagoland 3Q0,QQQ Lithuanians Listen to one program "Barn Dance" Benefit HEADLIXERS of the WLS ^Xational Barn Dance appeared at the Auditorium iu Milwaukee March 31 under the sponsorshii) of the American Legion. Funds from the performance will go toward a county-wide HalloweVn party held annually for approximately 75.000 children. The LITHUANIAN HOUR Over 5,000 Watt WHIP 10:00 to 1 1 :00 A.M. daUy • • • A few facts: 1. Rated No. 1 program by 87 % of people canvassed in survey of 25,000 Lithuanian homes. 2. Drew 53,221 letters in December, 1939. 3. Five current participants have been represented a total of 19 years. • • • for participation details, write RADIO ADVERTISERS 6912 S. Western Ave. Telephone: Republic 0515 CHICAGO, ILL. ARTFORD CONN. 50,000 WATTS NBC RED network NAT/ON/)L f}EPRES£NT/1T/l/£S UJEED nno compnnv NEW YORK • DETROIT CHICAGO • SAN FRANCISCO March 15, 1940 • Page 67