Broadcasting (Jan - June 1940)

Network iKccovnls All lime EST unless olherwise indicated. New Business GENERAL CIGAR Co., New York (Van Dyck cigars), on March 13 started The Ansiver Man on 9 MBS stations, Wed. and Sun., 11-11 :15 p. m. Agency : Federal Adv. Agency, N. Y. MISSION HOSIERY MILLS, Los Angeles (hosiery), on March 4 started for 52 weeks. Radio Charades, quiz program, on 2 Southern California Don Lee stations (KH.T KFXM), Mon., 8:30-8:45 p. m. (PST). Agency : Sidney Garfinkel Adv. Agency, Los Angeles. P. LORILLARD Co., New York (Old Gold cigarettes), on Feb. 27 started for 13 weeks, Don't You Believe It!, on 28 Pacific Coast Don Lee network stations, Tues., Sat., 7 :30-7 :45 p. m. (PST). Agency: Lennen & Mitchell, N. Y. TOWNSEND PARTY OF CALIFORNIA, Los Angeles (political), on March 6 started for 35 weeks, political talks, on 16 California Don Lee network stations. Wed., 6 :15-6 :30 p. m. (PST). Agency: Lisle Sheldon Adv., Los Angeles. GEORGE S. BAILEY HAT Co., Los Angeles (men's hats), on Oct. 3 starts for eight weeks, a five-minute sports program Hats Of on 16 California Don Lee and 3 Arizona network stations. Agency : Lee Ringer Adv., Los Angeles. ANACIN Co., New York, on March 11 starts Easy Aces transcribed on all Texas State Network station, 5 times weekly. Agency : Blackett SampleHummert, N. Y. BELL TELEPHONE SYSTEM, New York, on April 29 starts The Telephone Hour on 70 NBC-Red stations, Mon., 8-8:30 p. m. Agency: N. W. Ayer & Son, N. Y. Renewal Accounts ANDREW JERGENS Co., Cincinnati (Jergens Lotion-Woodbury soap), on March 31 renews Walter Winchell's Jergens Journal and The Parker Family on 64 NBC-Blue stations, Sun., 9-9 :30 p. m. Agency : Lennen & Mitchell, N. Y. AMERICAN TOBACCO Co., New York (Lucky Strike cigarettes), on April 3 renews Kay Kyser's College of Musical Knowledge on 92 NBC-Red stations, Wed.. 10-11 p. m. Agency : Lord & Thomas, N. Y. R. J. REYNOLDS TOBACCO Co.. Winston-Salem, N. C. (Camd cigarettes), on April 6 renews for 13 weeks Boh Crosby's Orchestra on 93 NBC-Red stations, Sat., 10-10 :30 p.m. Agency: Wm. Esty & Co., N. Y. WSIX \7Ae yoke o^Aii^Me KEN DYKE, NBC director of national sales promotion, is here pictured in a brown study (of the comics) as candid camera catches him in an unguarded moment in Havana last month. He returned March 4 from his Cuban vacation, on which he was accompanied by Harry Dunlap, advertising manager of Casmopolitan. RICHFIELD OIL Corp., New York, on April 2 renews Confidentially Yours on 19 MBS stations, Tues., Thurs., Sat., mostly 7 :30-7 :45 p. m. Agency : Sherman K. Ellis & Co., N. Y. CONTINENTAL BAKING Co., New York, on March 1 renews Pretty Kitty Kelly 52 weeks on 45 CBS stations, Mon. thru Fri.. 10-10:15 a. m. Agency : Benton & Bowles, N. Y. RICHFIELD OIL Corp., Los Angeles, renews Richfield Reporter on 3 Arizona Network stations (KOY KSUN KTUC), Sun. thru Fri., 9-9:15 p. m. (MST). Agency: Hixson-O'DonneU Adv., Los Angeles. GALLENKAMP'S STORES, San Francisco (shoe chain) on March 10 renewed Professor Puzzleioit on NBCPacific Red, and added KMJ. Agency : Long Adv. Service, San Francisco. WILSHIRE OIL Co., Los Angeles (PoUy Gas), on March 18 renews for 13 weeks Pull Over Neighbor on 15 California Don Lee stations, Mon., 8-8:30 p.m. (PST). Agency: Dan B. Miner Co., Los Angeles. ANDREW JERGENS Co., Cincinnati (Woodbury cosmetics), on April 3 renews Hollywood Playhouse on 60 NBC-Red stations, Wed., 8-8 :30 p. m. Agency : Lennen & Mitchell, N. Y. Network Changes MILES LABORATORIES, Elkhart, Ind. (Alka -Seltzer ) , on March 4 shifted Ale.r Templeton on 79 NBC-Red stations, Mon., 9:30-10 p. m. (EST), to Hollywood for six weeks or more. STANDARD BRANDS, New York (coffee), on March 10 shifted Chase d Sanborn Program on 66 NBC-Red stations. Sun., 8-8:30 p. m. (EST), from Hollywood to New York for three weeks or more. STANDARD BRANDS, New York ( Fleischmann's Foil Yeast), on April 4 shifts 1 Love a Mystery from 26 NBC-Red stations, Mon. thru Fri., 7:1.5-7:30 p. m. to 48 NBC-Red stations, Thurs., 8:30-9 p. m. (rebroadcast, 9:30-10 p. m.). Agency: J. Walter Thompson Co., N. Y. GENERAL CIGAR Co.. New York (White Owl cigars), on March 25 adds 12 MBS stations to Raymond Oram Swing, making a total of 15 MBS stations, Mon. and Fri., 10-10:15 p. m. Agency : J. Walter Thompson Co., N. Y. Mr. Kobak Kobak Leaves L & T EDGAR KOBAK, who resigned as sales vice-president of NBC just four years ago to become a vicepresident of Lord & Thomas, New York, announced h i s resignation from the agency March 12. Mr. Kobak had been with NBC for two years in charge of sales when on March 15, 1936 he suddenly announced his decision to enter the agency field. His duties at the network were thereupon assumed by Roy C. Witmer, also a vice-president. Mr. Kobak, who came to NBC from McGraw-Hill Publishing Co., where he was managerial head, has not announced his future plans. S. C. JOHNSON Co.. Racine, Wis. (floor wax), on April 9 renews Fibber McOee & Molly on 73 NBC-Red stations, Tues., 9 :80-10 p.m. Agency : Needham, Louis & Brorby, Chicago. FELS & Co., Philadelphia, after the broadcast of March 31 will discontinue the Hobby Lobby program, currently on 51 CBS stations, Sundays, 5-5 :30 p.m., through Young & Rubicam, New York. PROCTER & GAMBLE Co., Cincinnati ( Crisco ) , on April 1 replaces This Day is Ours with Vic and Sade on 13 NBC-Blue stations, Mon. thru Fri., 10:30-10:45 a. m. (also heard on 64 NBC-Red stations, Mon. thru Fri., 3:45-4 p. m.). Agency: Compton Adv., N. Y. WIBC INDIANAPOLIS "INDIANA'S FRIENDLY STATION" • Has the Greatest Listening Audience (Daytime) of Any Station in Central Indiana • Howard Wilson Co. Nat. Reps. WIBC INDIANAPOLIS 1000 Watts - 1050 kc. FOR SALE (AVAILABLE IMMEDIATELY) ■ BIGGEST /AAIL-PULUHG PROGRAM^ ON KVW -«THE REP NETWORK STATION IN PHILADELPHIA*'! ♦ 13.789 LISTENERS SEMT IN) OVER 16.000 DIMES FOR A BOOKLET OFFERED ONLY ONCE DAILY DURING ONE WEEK IN FEBRUARY, 1940! THAT'S PU LI. -WITH LISTENERS! WRITE, WIRE OR PHONE KVW • PHILADELPHIA OR NEAREST NBC SPOT SALES OFflCE ^^^Hheadley-Reed Co., National Representative BROADCASTING • Broadcast Advertising March 15, 1940 • Page 73