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IT NEVER OCCURRED TO US BEFORE
It's fun to be fooled but not when buying radio time. A trade journal sort of landed a solar plexus blow to our complacency recently when it claimed advertisers can't remember call letters of radio stations . . . that time buyers find it impossible to associate the call letters with the city in which the station is located. . . .
KFI — LOS ANGELES — KECA
Maybe we're too close to the picture, but we had the idea that whenever any time buyer thinks of Los Angeles and the 3rd Major Market, he thinks of KFI and KECA,
KFI — LOS ANGELES — KECA
Yes, maybe we're too close to the picture, but maybe we have a reason to believe that time buyers, national, regional and local think KFI and KECA, Los Angeles, when they think of radio in Southern California.
fCFf — LOS ANGELES — KECA
And our reason? Well, that's mighty simple , . . KFI leads any network station in this area in number of commercial commitments and KECA (that's the NBC Blue in Los Angeles) is in third position in number of sponsored weekly quarter hours for any network.
But just to refresh your memory (and ours) in
LOS ANGELES And Southern California too, it's
KFI and KECA
Two mafer outlets for tho 3rd Maior Market Low Rates — Complete Coverage Listener Preference
AUDIENCE . . . Tfme buyers consistently rate KECA third in station popularity in the 3rd major mari<et of Southern Cc lifornia.
sifYING POWER , . . 3,600,000 people in the nine Counties Southern California control the purse strings on more than
< onsi
NE BJiUOhLpOLLARS annually, a per capita buying power
ra^ly^higjier than^
lational averages.
COVfMl^ CIDST . . . WitH p^r cent more
KEc>ris irri
a basic %-hour rate of $62.50, economical than the fifth station and 72.8 per cent more economical than the most expensive ern California station a > these S R & D S figures indicate.
Rates of Five Souihern California Stafions
KECA . . .
Next Station Next Station Next Station Next Station
FREE & PETERS, INC.
KECA National Sales Representative
BROADCASTING • Broadcast Advertising
April 15, 1940 • Page 23