Broadcasting (Jan - June 1940)

Page scan 000681 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - June 1940
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1940)
Leaf #:
000681
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

SensationalAnnouncement BYWBZ BOSTON Newest, most MODERN . . . 50,000 WATT TRANSMITTING FACILITIES .. .to deliver DOMINANT SIGNAL to every radio set . . . to 2,500,000 people in rich BOSTON MARKET At Hull, Mass., on Boston Harbor, new location of WBZ transmitting facilities, two great aerial towers are rising over new 50,000 watt transmitting equipment that will enable Station WBZ to deliver a 50 -millivolt signal in Greater Boston. On every radio dial in Boston, WBZ programs are planned to come in at a minimum strength of 50 MV;M; in the outer reaches of the Metropolitan Boston area, WBZ programs will ride into homes on a dominating 10 MV/M carrier. No Increase in Rates Say WBZ Officials Despite the obvious fact that the WBZ audience will be enormously augmented in one of the largest markets of the East, WBZ officials insist no rate increase is contemplated . . . for the present. Eager to take prompt advantage of this one-station, one-cost access to two and a half million people at a genuine bargain rate, twenty-nine new advertisers have signed up with WBZ since the first of the year. p C Send today to WBZ, Hotel Bradford, Boston, Mass., or your nearest N.B.C. spot sales office, for full information about WBZ that changes the entire radio picture in Greater Boston, Metropolitan Boston, and New England. r mm*. ciEmASD CHICSGB DETROIT SAN FRANCISCB HOLIYWOOO BOSTON P1TTSBUR6H BROADCASTING • Broadcast Advertising April 15, 1940 • Page 27