Broadcasting (Jan - June 1940)

Record Details:

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SensationalAnnouncement BYWBZ BOSTON Newest, most MODERN . . . 50,000 WATT TRANSMITTING FACILITIES .. .to deliver DOMINANT SIGNAL to every radio set . . . to 2,500,000 people in rich BOSTON MARKET At Hull, Mass., on Boston Harbor, new location of WBZ transmitting facilities, two great aerial towers are rising over new 50,000 watt transmitting equipment that will enable Station WBZ to deliver a 50 -millivolt signal in Greater Boston. On every radio dial in Boston, WBZ programs are planned to come in at a minimum strength of 50 MV;M; in the outer reaches of the Metropolitan Boston area, WBZ programs will ride into homes on a dominating 10 MV/M carrier. No Increase in Rates Say WBZ Officials Despite the obvious fact that the WBZ audience will be enormously augmented in one of the largest markets of the East, WBZ officials insist no rate increase is contemplated . . . for the present. Eager to take prompt advantage of this one-station, one-cost access to two and a half million people at a genuine bargain rate, twenty-nine new advertisers have signed up with WBZ since the first of the year. p C Send today to WBZ, Hotel Bradford, Boston, Mass., or your nearest N.B.C. spot sales office, for full information about WBZ that changes the entire radio picture in Greater Boston, Metropolitan Boston, and New England. r mm*. ciEmASD CHICSGB DETROIT SAN FRANCISCB HOLIYWOOO BOSTON P1TTSBUR6H BROADCASTING • Broadcast Advertising April 15, 1940 • Page 27