Broadcasting (Jan - June 1940)

Page scan 000683 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - June 1940
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1940)
Leaf #:
000683
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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in eAe UNITED STATES for per cent of NEW HOMES One of America's Most Receptive Marliets AGAIN MAKES HISTORY Again Shreveport produces facts to prove that it is one of America's most receptive markets for radio advertisers. Based on the number of new residences built per thousand population in the leading cities of the United States, Shreveport ranked second for 1939 with 53.8 new houses per thousand persons. Houston, Texas, was first with 4% higher than Shreveport. Washington, D. C, was third and At COLUMBIA lanta, Georgia, fourth, both being under 50.0. There is a golden opportunity awaiting radio advertisers in the rich, receptive Shreveport market covered by radio station KWKH's powerful 50,000 watts. More people live within a 150-mile radius of Shreveport than in the entire state of Louisiana. Let us give you additional facts and figures on how to sell your product to the nearly three million persons within the Shreveport trade area. REPRESENTED MEMBER SOUTH CENTRAL QUALITY NETWORK BROADCASTING WMC Memphis, KARK Little Rock, KWKH-KTBS Shreveport, WSMB New Orleans. BY THE SYSTEM BRANHAM CO. K H SHREVEPORTyr LOUISIANA lA Shreveport Times StationI BROADCASTING • Broadcast Advertising April 15, 1940 • Page 29