Broadcasting (Jan - June 1940)

WOODROW HATTIC. director of the agricultural department of WWL. New Orleans, was unanimously voted a degree to be presented during the 11th annual Future Farmers of America Convention, to be held in Baton Rouge July 8-11. one of five Louisiana men and the first in radio to get one of the annual degrees. Hattic was cited for his work in developing the "WWL Dixie's EarJy Ediiion farm program. LAWRENCE MENKIN, free lance writer-director recently with several network programs, has joined WARM. Scranton, Pa., to produce a series of new programs with local talent. CORINNE JORDAN, program director of KSTP. St. Paul, has been named sole nominee of the Advertising Club of Minneapolis for the Joseph Snapp Award made annual by the Women's Advertising Club of Chicago for contribution to advertising. The nomination is based on her work in proving radio could be used successfully for retail stores, as shown by six years on behalf of Montgomery Ward's store in the Twin Cities. STERLING T. COUCH. WDRC. Hartford, educational director, and Mrs. Couch, celebrated their 26th wedding anniversary April 8 Show Goes On NO RADIO technician is Ed Allen, announcer of WGN, Chicago, but he has worked on remotes so often that he can handle any phase. The other night he was to announce a program of dance music being picked up for MBS. When sign-on time came, no engineer showed up. Allen took over the control board and handled not only the announcing but the engineering stint for 15 minutes until the engineer, who had been unavoidably detained, put in an appearance. AXEL GRUENBERG. for the last year a member of the NBC-Chicago production staff, and formerly of WWJ. Detroit, has resigned to start free lance directing in New York. RUSSELL STEWART has succeeded Glenn Shaw, production manager, as chief announcer of KSL. Salt Lake City. BOB LYLE. son of Robert Finch, St. Louis Cardinal's vice-president, will aid France Laux in play-by-play broadcasts on KMOX from Sportsman's Park. He joined KMOX sis months ago after five years of sports announcing in Texas and St. Louis. KEN HIGGINS, formerly writerproducer of the old KEHE, Los Angeles, has joined KFI-KECA, that city, as announcer. JAMES COSTELLO, formerly of the NBC program department, has joined the MBS publicity department where he will start a new educational bulletm service for schools and educational organizations, under direction of Lester Gottlieb, MBS publicity director. BILL ACKERMAN. noted Cleveland sportsman and editor of the Sportsmen Guide, is conducting a weekly quarter-hour program on MBS to give listeners up-to-the-minute data on fishing and hunting. JOHN RIDER. HoUywood writer, has joined the Hollywood staff of McKee & Albright, to do research into historical stories for the NBC Rudy VaUee Show, sponsored by National Dairy Products Corp., (Sealtest). The weekly program will be shifted to New York in .June for two months or more. *Do you know fhaf Toronto is only 485 MILES FROM NEW YORK, only 506 MILES FROM CHICAGO Can Tell Canadians the story of your product over the favourite station in Canada's richest market! CFRB, TORONTO, is the master-key to an immediate audience that represents 29% of the population of Canada and 36% of its purchasing power! This audience listens to CFRB! Now in its 13th year of continuous service, CFRB's 18-hour operating schedule has always been geared to the demands of those 3,000,000 listeners. As evidence of this take CFRB's year 'round mail response. This averages over 200,000 letters! As proof, take the results of the latest coincidental telephone survey, conducted be tween the hours of 5 and 7 p.m. for a full week ... In response to the question, "To what station is your radio tuned?" For the week's average more than 4 times as many people answered "CFRB" as reported any other station! It is easy too, to see how CFRB has built up the audience good-will that makes it Ontario's favourite station. Here are some of the reasons why: 1 CFRB carries the cream of the sponsored programs! 2 CFRB's "sustaining" policy gives its vast audience what it knows they want! 3 CFRB is one of the two Columbia outlets in Canada . . . the only one in Ontario! Before placing your advertising in Canada's richest province, get the facts concerning CFRB's up-to-theminute facilities. Let the most popular radio station in Canada's largest buying-belt serve you as it has served and is still serving hundreds of shrewd advertisers! Advertising Representatives in U.S.A.: JOSEPH HERSHEY McGILLVRA New York, Chicago, San Francisco, Los Angeles, Atlanta CFRB, TORONTO, THE MOST POPULAR STATION IN CANADA'S RICHEST MARKET! HOW to win votes and influence constituents, says Dale Carnegie (right), author and personality exploiter, is to sell via microphone. The man who is going to be elected President, he said in an interview on KFJM, Grand Forks, N. D., is the man who is the best salesman in front of the microphone. Dalton Le Masurier, KFJM general manager, interviewed the personality king on the Home Town Reporter, of Regan Bakeries, Minneapolis. JOHN WALD and Don Forbes, Hollywood commentators on the NBCPacific Red network program, Richfield Reporter, sponsored by Richfield Oil Co.. Los Angeles, have been named honorary lieutenant governors of Arizona by Gov. Robert Jones. Wald and Forbes became lieutenant governors No. 3 and 4. The other two are Olson and Johnson, stars of "Helzapoppin", who took office when they were featured on an NBC network program from Hollywood. BRUCE HAMILTON CHICK has rejoined CKLW, Windsor, Ont., as announcer. DEAN MADDUX, free-lance m.c. and baseball broadcaster on KROW, Oakland, Cal., has been signed by Supreme Pictures in Hollywood to appear in a series of Western filrris. LEW CROSBY, Hollywood announcer, has been assigned to the new Don Ameche Shoic which started April 5 on t>0 NBC-Red stations under sponsorship of P. Lorillard Co. (Old Gold cigarettes). Crosby also announces the NBC HoUyicood Playhouse series, sponsored by Andrew Jergens Co. (Woodbury soaps). FELIX MILLS, HoUywood musical director of the CBS Silver Theatre, sponsored by International Silver Co. (silverware;, has taken on a similar assignment for the NBC Hollywood Playhouse series, sponsored by Andrew Jergens Co. (Woodbury soaps). He succeeds Harry Sosnik, who resigned that post to become musical director of Decca Records, New York. PHIL MacMURRAY, who has been handling KH.J, Los Angeles, dance remotes, has joined the staff as a fulltime announcer. He replaces Bill Haworth who is on leave-of-absence due to ill health. EDDIE BELOIN, Hollywood writer on the NBC Jack Benny Show, sponsored by General Foods Corp., and Lynn Hayden have announced their engagement. They are to be married in late May. ED ABBOTT, newly-appointed production supervisor of KSL, Salt Lake City, was in Hollywood during early April for conferences with Charles Vanda, CBS western division program director, on network program and production technique. BETTY CARTER, in the office of Jennings Pierce, education and agricultural director for NBC on the coast, recently revealed that she had been married secretly over two years ago to Edward Arthur Gerhardt. PAUL BEELER, who was timekeeper for the historic Dempsey Tunney champion fight, is now a member of the sports department at KROY, Sacramento, Cal. Recently he was invited to appear in the CBS feature "/ Was There", produced from Hollywood. Page 52 • April 15, 1940 BROADCASTING • Broadcast Advertising